Panini Unwrapped On the Road: An October Full of Football Hits at Big League Cards

[youtube https://www.youtube.com/watch?v=J0Pd_E1TWG8&w=585&h=327] Now that October is officially in the books, it's time to take a look back at the month's feast of big hits that surfaced from Panini America products inside Big League Cards in Casselberry, Fla. Highlighting the hit list this month are bona fide collection-making gems from 2011 Absolute Memorabilia Football and 2011 Threads Football. (more…)

Panini America Reveals . . . the Official 2011 Absolute Memorabilia Football Checklist

It's shaping up to be another wildly eventful day here at Panini America, what with 2011 Crown Royale Football, 2011 Adrenalyn NFL and 2011 Justin Bieber 2.0 all releasing and feedback still flowing in on last week's release of 2011 Absolute Memorabilia Football. We'll post the world premiere Panini Unwrapped episode starring Crown Royale later today and we'll have updates…

Panini Unwrapped World Premiere Video: 2011 Absolute Memorabilia Football

As the buildup to next week's release of 2011 Absolute Memorabilia reaches frenzied mania stage, leave it to The Knight's Lance to inject your Thursday morning with something that should raise the anticipation level even higher: The world premiere episode of Panini Unwrapped. Panini America NFL Brand Manager Carlos Torrez joins Tracy Hackler in breaking the first two boxes of this heavy-hitting hobby superstar, a bountiful eight-pack…

Video & Gallery: On the Production Line with 2011 Absolute Memorabilia Football

Last Friday we gave you a tantalizing peek into the packout process for 2011 Absolute Memorabilia Football, an image-filled appetite-whetting precursor to today's exclusive video footage taken right there on the production line. In addition to the brief-but-compelling piece of cinematography that follows, we also managed to get our hands on some additional cards from packout that will shed just a little more…

Panini America On Location: Packout Begins for 2011 Absolute Memorabilia Football

"Rocket." It's the term we use inside Panini America headquarters for a product that is poised for an explosive ascent on the secondary market and in customer appreciation. Friday morning at the Panini America printing facility, I had the opportunity to spend some quality time with such a rocket. Indeed, 2011 Absolute Memorabilia Football is poised for takeoff. (more…)

The Future of NFL Rookie Cards: The Signs of Greatness to Come from Panini America

How's this for cool: At this very moment, some of the most coveted and valuable Rookie Cards of the entire 2011 NFL season are stacked discreetly along an otherwise nondescript hallway at Panini America HQ, cataloged neatly inside a heaping mound of white storage boxes. Over the course of the next several weeks, Joe White, the man tasked with procuring all of Panini America's NFL autographs, will ensure…

Routing Table Sneak Peek: 2011 Absolute Memorabilia Football War Room Insert

I went out of my way to go check out the Panini America Routing Table as I was leaving the office yesterday evening. I'm glad I did. As usual, one of my favorite four-legged friends was a wealth of pre-release pearls, including a bevy of first looks at many of the key inserts from the upcoming 2011 Absolute Memorabilia Football. Here are 10 must-see images…

Panini America Preview Gallery: Your First Look at 2011 Absolute Memorabilia Football

During the first 10 years of its existence as a stand-alone product, Absolute Memorabilia built considerable brand equity by consistently delivering some of the most popular Rookie Cards in football every year. But when the venerable brand enters its second decade with the September release of 2011 Absolute Memorabilia Football, Panini America product developers are looking to accentuate an already-sterling reputation by delivering, for the first…