Cleveland Cavs, Pepsi, Panini America Set to Unveil Uncle Drew Rookie Cards Tonight
The Cleveland Cavaliers will host the Atlanta Hawks tonight in a marquee Eastern Conference matchup filled with plenty of early season drama. And while injured Cavs superstar Kyrie Irving may not be authoring highlights inside Quicken Loans Arena tonight, his silver-haired, sweet-shooting alter ego -- Pepsi's now-famous Uncle Drew -- certainly will be. Thanks to a unique partnership between the…
The $1.9 Million Impact of Panini America's 2012 Black Friday Promotion (with Video)
Now that the dust has started to settle from the coast-to-coast madness created by Panini America's 2012 Black Friday promotion, it's time to exhale, take a step back and attempt to assess the true impact of a program that, in two short years, has made local hobby shops across the country bona fide Black Friday shopping destinations for the first…
Limited Quantity of 2012 Black Friday Packs Still Remaining at iCollectPanini.com
Before we officially -- and sorrowfully -- bid farewell to the hobby-shop sensation that was Panini America's 2012 Black Friday promotion and make way for tomorrow's Cyber Monday, it's worth noting that you can actually get started early at iCollectPanini.com with a little Cyber Sunday Afternoon. Just as it did in 2011, the official online store of Panini America offered a limited…
The Panini America Knight's Lance Gallery: Assorted Scenes from 2012 Black Friday
Thanks to the real-time revelry of social media, many of us across the country have been able to vicariously participate in Panini America's 2012 Black Friday promotion thanks to the many images and experiences shared by others on sites such as Facebook and Twitter. Today, we're going to bring you just a small portion of the fun we've experienced over…
'Panini Unwrapped Live' Premieres Tuesday on Panini America Ustream Channel
Panini America will launch its new Ustream channel in a big way Tuesday evening with a live broadcast starring the world premiere breaks of 2011-12 Panini Preferred Basketball and a few 2012 Industry Summit Black Boxes. You'll want to join Panini America's Tracy Hackler and Scott Prusha for the special occasion tomorrow at 5 p.m. CST because every card pulled…
2011 Panini NFL Player of the Day Winner to Spend a Day with Cardinals RB Beanie Wells
Byron Guerra, a 17-year-old high school student and trading card collector from Phoenix, Ariz., turned one lucky pack of officially licensed Panini America NFL trading cards into one fantastic grand prize: The chance for him, his friends and family to spend the day on March 3 with Arizona Cardinals running back Beanie Wells. Guerra is one of the more than…
Video & Gallery: The Sights and Sounds from Panini America’s Black Friday Phenomenon
Panini America's Black Friday promotion absolutely rocked collecting's social media universe yesterday as hobbyists and hobby shops around the country lit up Twitter and Facebook with all-day accounts of huge hits, heavy buzz and positive reaction created by the company's nationwide wrapper-redemption program. Yesterday we shared just some of the exciting images with readers of The Knight's Lance. Today, as the promotion continues its thrilling ride in…
Panini America Ignites Black Friday Frenzy at Card Shops Across the United States
Panini America's Black Friday frenzy arrived in a big way at card shops across the country beginning bright and early this morning, and it didn't take long for card shops to begin lighting up Twitter and Facebook with some sweet scenes documenting the action. Below is a gallery of just some of the hits and highlights created by the Panini America Black Friday promotion…
Panini America’s Black Friday Takes Times Square; More Bells and Whistles Revealed
On Monday afternoon, Panini America officials continued to spread the word on their upcoming Black Friday promotion, going so far as to distribute a national press release and posting an image of one of the sweeter Black Friday cards on a huge video board in the heart of New York City's Times Square. On Tuesday afternoon, they provided another new glimpse at some of the…
Panini America Offers the First Look Inside its 2011 Black Friday Base Set (Gallery)
Panini America's upcoming Black Friday in-store wrapper-redemption program has been building an enormous amount of buzz and perhaps even more collector anticipation since the day it was first previewed a few weeks back. The revolutionary promotion will take all of the excitement, energy and great hits collectors experience at the Panini America booth during every show appearance directly into hobby…