Where It All Started: #PaniniWildCard Back to Kick Off 2014 NFL Wild Card Weekend

Exactly two years ago tomorrow, Panini America officials launched the #PaniniWildCard Twitter promotion as a way to celebrate the excitement of the NFL playoffs while rewarding loyal fans with free boxes of trading cards. In the 24 months since, #PaniniWildCard has become an undeniable Twitter sensation, enriching the real-time playoff experiences for fans and collectors of the NFL, NBA and more.…

@PaniniAmerica, @NFLPABowl Partner for Huge NFLPA Collegiate Bowl Promotion

As we continue counting down the days to next Saturday's NFLPA Collegiate Bowl Presented By Panini, we've partnered with the the game's official Twitter account in an effort to gain @NFLPABowl more followers. Earlier this week we awarded five boxes of Panini America NFL trading cards once the account reached 2,500 followers. Thanks to the continued passion of @PaniniAmerica followers,…

Worth ReTweeting: Panini America Returns Social Signatures to 2013-14 NHL Lineup

It didn't take long for the Social Signatures autograph concept that Panini America debuted in 2011-12 Elite Hockey to turn into a social sensation. The idea of having 10 social-media-savvy NHL superstars write their Twitter handles on cards they'd just autographed provided an additional level of personalization for collectors -- and exposed hockey cards to millions of fans who live by…

Where It All Started: #PaniniWildCard Back to Kick Off NFL Wild Card Weekend

Exactly one year ago today, Panini America officials launched the #PaniniWildCard Twitter promotion as a way to celebrate the excitement of the NFL playoffs while rewarding loyal fans with free boxes of trading cards. In the 12 months since, #PaniniWildCard has become an undeniable Twitter sensation, enriching the real-time playoff experiences for fans and collectors of the NFL, NBA, NHL…

#PaniniWildCard Promotion Turns Creative During NFL Divisional Playoffs (Gallery)

The Twitter-obliterating sensation that is #PaniniWildCard began two weeks ago during the NFL's wildcard playoff weekend -- and through two solid days generated true hobby hysteria earmarked by unmatched engagement from the best collectors on the planet, smiles aplenty and more than 30 free boxes of Panini America NFL trading cards as prizes to lucky winners. But during last weekend's…

Twas the Night to Grow Twitter . . .

Look, we're just going to come right out and say it: We want more people to follow the Panini America Twitter account. And we're not afraid to use cardboard bribes, either.   So in the spirit of giving and receiving this holiday season, here's our proposal: From now until, well, the forseeable future, we're going to award one of the 15 sweet…

Follow Us Friday Twitter Contest: 2010-11 Limited Basketball

Look, there's no need to be shy. We want more Twitter followers at Panini America and we don't care who knows it. So, in an effort to gain more Twitter followers, we're going to provide some sweet trading cards as an incentive. This week, we're offering the five gems you see above from the new 2010-11 Limited Basketball release. How can…