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Gold Rush: The Breathtaking First Glimpses of 2010-11 Gold Standard Basketball

July 12, 2011

Some might say I missed a golden opportunity yesterday morning by not taking in the packout and quality-control processes for 2010-11 Gold Standard Basketball. I would normally tend to agree with that assessment, but there’s something to be said for the mandatory 80-minute marketing meeting I attended instead.

Besides, when you’ve got fellow card-loving comrades (and Panini America product development professionals) Mike Payne, Aik Tongtharadol and Keith Hower on the scene to capture images of the resulting treasures exclusively for The Knight’s Lance readers, well, you know you’re in good shape.

It’s no secret that I’ve been sold on the solid-gold stylings of 2010-11 Gold Standard Basketball from the moment I found out we were doing it. After seeing the first live cards from the product, I’m even more in love with the product.  

From the uniqueness of the packaging to the painstakingly true-to-theme nature of the insert nomenclature and designs, I find the set to be absolutely fantastic — and I would say that even if I wasn’t getting paid to. After mining the following 48 good-as-gold sneak peeks, I’m confident you’ll feel the exact same way.

34 Comments leave one →
  1. July 12, 2011 1:30 pm

    Very shiny

  2. July 12, 2011 1:40 pm

    These look stunning!

  3. July 12, 2011 1:40 pm

    Looks good! Are Ersan Ilyasova or Luc Mbah a Moute in this??

  4. Matthew Gilman permalink
    July 12, 2011 1:49 pm

    All I can say is…..GOLDEN!!!

  5. ESmith permalink
    July 12, 2011 2:21 pm

    Wow these are some great works of art. I love the jersey/auto layout of that Tyson Chandler card. Love the netted background of the base cards also.Once again thanks for the good work Tracy.

  6. July 12, 2011 2:44 pm

    any Rasheed Wallace in this shiny product?

    • July 12, 2011 2:50 pm

      whoa , i just saw the Webber in Bullets Card! would love to see a rasheed wallace Bullets Card in a panini product! Very nice to see players in oder Team jerseys! look great! you should make a product only with players in uniforms of the Team they started playing for!

  7. July 12, 2011 2:59 pm

    They look awesome…..a really beautiful set!

  8. Walker Neilson permalink
    July 12, 2011 3:13 pm

    Did I read that correctly? 14k gold embedded in a sports card? How much?

  9. July 12, 2011 3:44 pm

    These look even better when all finished and shown under the light. I love the Team USA gold embedded card concept. Great way to pay tribute to them.

  10. July 12, 2011 3:49 pm

    Oh yeah, is there gonna be a Season Update HQ Gallery as well??

    • July 12, 2011 3:56 pm

      Absolutely. Look for that tomorrow.

      • July 12, 2011 8:33 pm

        Sounds good! If you could use Ilyasova or Mbah a Moute as an example of the base cards that’d be great 🙂

  11. Greg Malloy permalink
    July 12, 2011 4:19 pm

    Cant wait to get my boxes I order this looks like a sick product are they gonna be released 7/14 or 7/21 thanx Tracy

  12. RAINBOW permalink
    July 12, 2011 4:34 pm

    I hope Eric Gordon, Deron Williams, and Derrick Rose have autos in this product 🙂

  13. Steve McCartney permalink
    July 12, 2011 10:24 pm

    Tracy, what will the recommended RSP on hobby be?

  14. Oren V. permalink
    July 13, 2011 7:46 am

    Waking up to Gold Standard totally made my day. Love the retro vibe and the Doc Rivers.

  15. July 13, 2011 9:25 am

    What’s next, diamond-studded trading cards?

  16. July 15, 2011 6:08 am

    I love foiling!!! Mark Price!!!

  17. August 14, 2011 11:35 pm

    how much gold are on each of these?

  18. September 5, 2011 1:33 pm

    decided to find out on my own:


  1. Gold Rush: The Breathtaking First Glimpses of 2010-11 Gold Standard Basketball - Blowout Cards Forums
  2. Panini Gold Standard Preview | Pinoy Box Break
  3. Preview: Panini Gold Standard Basketball « – Sports Card Blog – Your Source of Hobby News, Reviews, Previews, and Opinion
  4. The Panini America Quality Control Gallery: 32 Images from 2010-11 NBA Season Update « The Official Panini America Blog
  5. With a global economic collapse now certian nations are returning to the ‘The Gold Standard’. « YourDaddy's Politics

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