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Panini America On Location: Scott Prusha Addresses Wrapper Redemption Madness

August 5, 2011

ROSEMONT, Ill. — In this must-see video from the 32nd Annual National Sports Collectors Convention, Panini America Marketing Manager Scott Prusha discusses the sheer madness behind this year’s wrapper-redemption program.

You’ll also get a great look at some of the best early hits to come from those shiny silver packs.

76 Comments leave one →
  1. Scott's Collectibles permalink
    August 5, 2011 4:58 pm

    Hey guys, wish I could be there at the National this year but couldn’t make it, any chance some left over silver packs could make it to local card shops to use as prizes for packwars, buy a box promotions, etc?

    Take Care, Stay Busy and good luck guys!


  2. August 5, 2011 5:59 pm

    one of these days ill be there for this

  3. mike mendelson permalink
    August 5, 2011 6:00 pm

    Crushed the Topps redemption program from what I can see. Good job

  4. Billy Yates-Matoy permalink
    August 5, 2011 6:05 pm

    I love it, wish I could be there to enjoy some of the madness. Panini is the greatest, its like Christmas every time a new product comes out. Maybe Panini can have its own convention down here in Tennessee because I don’t think there are anymore card companies are there?

  5. Steve permalink
    August 5, 2011 6:23 pm

    I’m going to be there next year 🙂

  6. michurley101 permalink
    August 5, 2011 6:35 pm

    Hey guys really wish i was there any chance one of those silver packs could make it to my house for my opening pleasure 🙂

  7. Joey Perry permalink
    August 5, 2011 6:40 pm

    Would of loved to made it to the National for some Panini Madness. Thanks for the Silver Pack contest and I hope this post has me entered for a chance for a pack or two.

  8. August 5, 2011 6:50 pm

    Looks like everyone is having a great time busting a lot of Panini! Maybe I’ll make it to the National next year!

  9. MICHAEL RUNYON permalink
    August 5, 2011 6:51 pm

    144 redemptions whoa baby would like to see what came in those

  10. Tom L permalink
    August 5, 2011 7:00 pm

    That’s amazing! There is a reason you guys are hot and in demand, you give the public something to have fun with! I would have certainly picked up some packs to try and land redemption action! And yes, it’s awesome that you are bringing some packs back for those that may be less fortunate! Like this guy. haha

  11. August 5, 2011 7:44 pm

    What a great way to spend time with friends, meet a couple of new ones, and enjoy the common hobby all together. I hope to attend one in the future!

  12. Jeff K permalink
    August 5, 2011 9:03 pm

    Definitely getting there early next year. Crazy busy. Good news for you guys and us collectors. Can’t say enough good things about this program.

  13. August 5, 2011 10:00 pm

    looks like some good stuff

  14. August 5, 2011 10:17 pm

    Wow, I can’t imagine ripping a case at a show unless you live locally. I guess it’s worth it for the wrapper redemption packs, but I’m not sure how much I would enjoy it. I guess it would be cool to have a ton of people cheering any hits that you pull.

  15. ESmith permalink
    August 5, 2011 10:47 pm

    Just payed for my books for school, or else I would be in Chi-town for this. Maybe next year 😦

  16. Roger V. permalink
    August 5, 2011 11:19 pm

    madness to some…euphoria to others! Wish I was there….maybe one day.

  17. Samuel B permalink
    August 5, 2011 11:21 pm

    Wow, monster hit on that Newton. Next time this thing hits the west coast, I’ll be there.

  18. Brian G permalink
    August 5, 2011 11:39 pm

    Wow, Panini is doing an awesome job in the trading card industry! I hope you guys are planning on doing big things at the upcoming Super Bowl here in Indy.

  19. August 5, 2011 11:47 pm

    This looks like a lot of fun! Let’s hope I can go next year! 😀
    Hope I have a chance to get my first wrapper redemption. Is it just like a regular redemption? If so, I think I’m getting my first redemption! 🙂 Can’t wait to add it to my collection! 😀 Thanks for the contest Tracy!

  20. Kevin C permalink
    August 6, 2011 1:18 am

    Thanks for this great chance at free packs! I saw the video by Scott Prusha highlighting what is going down at Nationals. It looks like a fantastic atmosphere to be breaking tonnes of packs and watching people make some great pulls. Tebow Auto #/2, Newton Auto #2/2, those are some fantastic rewards for breaking packs you’d normally do! I’m hoping I get a chance to break a pack or two

  21. Jay L permalink
    August 6, 2011 2:19 am

    looks like all the people working for panini are happy lol

  22. Darrl permalink
    August 6, 2011 2:22 am

    Wow some Hellas sweet pulls! Wish I were there! Panini rocks!

  23. Mike permalink
    August 6, 2011 7:25 am

    As always, Panini is doing another outstanding job hooking up collectors. I wish I was able to venture down there but atleast your blogging give me a great sense of being there. Adding the wrapper redemption to us not able to attend is great added value. Amazing job Panini / Tracy and team. ^^ML

  24. Shaun permalink
    August 6, 2011 8:51 am

    panini your the best!

  25. Joe Ranyak permalink
    August 6, 2011 9:44 am

    Love the Panini wrapper redemptions….wish I could have made it there this year. Can’t wait until you guys come back to Cleveland!!!!! (Maybe something here in town with Kyrie???)

  26. Aitor permalink
    August 6, 2011 11:52 am

    Loving these recaps, thanks for your job

  27. Brett permalink
    August 6, 2011 12:21 pm

    Wow that a lot of people waiting in line. That means a chance of a bunch of great pulls. This wrapper contest is going to be fun. Thanks for the contest Panini

  28. August 6, 2011 12:46 pm

    I would love one of those Silver Packs.

  29. Brandon permalink
    August 6, 2011 2:01 pm

    I REALLY would like to know what is inside of those Silver Packs!!!

  30. August 6, 2011 2:38 pm

    Interesting that some of the numbered cards are printed with xx/(number) rather than a serial number. I wonder if full checklists for the autographed cards will be posted at some point. Looks like a good bit of effort went into the silver packs.

    • August 6, 2011 4:33 pm

      Hats off to Scott Prusha and his genius for the silver packs. I share an office with him and I can attest that he poured his heart and soul into those bad boys. We’ll try to get a checklist posted in the coming days.

  31. Jackie Dockery permalink
    August 6, 2011 2:53 pm

    I’ll be in Baltimore more next year with bells on !

  32. George permalink
    August 6, 2011 4:06 pm

    I am jealous. Actually my wife is jealous because I am having relations with cardboards… Thanks for the coverage.

  33. Rob Gilbert permalink
    August 6, 2011 5:15 pm

    Wanted to make it to the National show this year, was planning on bringing my son’s and nephew, whom I just got into collecting. Hopefully this post will allow all 4 of us to share a little Silver Packs from Panini and enjoy the madness at home. Thanks Panini..

  34. jeff thoms permalink
    August 6, 2011 7:09 pm

    I wish i was able to go, but i had to go out of town for work. Panini looks like they did a great job, and what a pack redemption program. i went to the last national in chicago and no card company created as much buzz as panini. great job guys

  35. August 6, 2011 7:27 pm

    Great job on the covention! Looks like you guys are rocking it!

  36. Nick T permalink
    August 6, 2011 8:16 pm

    Glad to see the hobby rebounding !

  37. Nathan Bannister permalink
    August 6, 2011 11:32 pm

    I think the case idea is the way to go. Those two guys that got the case of Certified and then got 144 wrapper redemption packs did it right. Plus they pulled a Tebow /2 from the redemption packs which is pretty sweet.

  38. micah permalink
    August 7, 2011 12:18 am

    I can say I couldn’t fathom Panini would be able to such an exceptional job especially with Upperdeck and topps out of basketball, but PANINI IS WHERE IT’S AT!! HANDS DOWN!! KEEP IT UP!

  39. Travis M. permalink
    August 7, 2011 1:06 am

    Scott looks tired. He must be working his tail off just like the rest of the Panini team. Good job guys!

    • Scott W. Prusha permalink*
      August 11, 2011 10:25 am

      Dude, more tired than I’ve EVER been at a show, that was amazing…

  40. Kwb permalink
    August 7, 2011 8:28 am

    Silver packs, we have a winner!

  41. August 7, 2011 12:01 pm

    Panini has some of the best promos during the National.

  42. August 7, 2011 12:26 pm

    Some nice cards coming out of the redemption packs.

  43. Charles permalink
    August 7, 2011 3:25 pm

    By far the best wrapper redemption program. Lots of hits out of these packs!

  44. August 7, 2011 4:37 pm

    Wish I could have been there, the joys of being a card collector living in New Zealand!
    Fingers crossed I will get there in the coming years!

  45. Adison permalink
    August 7, 2011 10:44 pm

    Please come to Los Angeles

  46. Jason permalink
    August 7, 2011 11:31 pm

    Would love some silver packs down here in Tennessee.

  47. August 8, 2011 3:47 am

    Looks like Panini absolutely killed it!

    One year, I’m going to have to make the trip down to the National from Canada with my pops; he’s been wanting to go since I was a youngin’.

  48. Ryan Chan permalink
    August 8, 2011 5:31 am

    I just got back from Comic Con! This looks just as crazy, I LOVE IT! You may have to wait in lines, but they’re well worth it!

  49. James M permalink
    August 8, 2011 5:43 am

    Dang, I would have loved to be there to at least break open a box of Zenith Hockey or something similar. Would have been a fun time. 🙂

  50. August 8, 2011 6:21 am

    In the Olympics, silvers equals 2nd but there’s no way that holds true here.

  51. August 8, 2011 9:04 am

    You guys seem like you are having a great time providing collectors with some of the best stuff that we could possibly get! I remember the days of collecting when it was fun to just get an insert. This was well before the time of even numbered cards. To think that people can pull a unique card from these packs is simply mind boggling for this old school collector!

  52. Tim Wong permalink
    August 8, 2011 11:34 am

    I really wish I could have gone.. can’t wait till the National returns to Anaheim (whenever that will be)

  53. Louis2142 permalink
    August 8, 2011 2:06 pm

    That Cam Newton and the Tebow were great hits !!!!

  54. Gridiron-Gladiators permalink
    August 8, 2011 2:45 pm

    Prusha looks so stressed out.

  55. Hunter permalink
    August 8, 2011 3:38 pm

    This was the first year I actually did the wrapper redemption program and it was a blast! Thanks!

  56. Greg Love permalink
    August 8, 2011 9:05 pm

    How about a hobby box of the wrapper redemption packages.

  57. rob b permalink
    August 8, 2011 9:29 pm

    Nice job, wish I could have got some

  58. Todd W. permalink
    August 8, 2011 11:09 pm

    You guys did the best job at the Vegas Seminar, now the National too!

  59. Tim permalink
    August 9, 2011 7:52 am

    I wish I was there, it looked like tons of fun!!!

  60. Richard permalink
    August 9, 2011 8:44 am

    Cool! I wonder what’s inside those silver packs..

  61. Mont Toronto permalink
    August 9, 2011 11:03 am

    I loved the interviews with participants. In my experience with documentary-making, it’s the human voice that makes all the difference. Probably my favorite segment from the National that you have posted so far. Thanks!

    And that last guy sounds like he would be right at home in the Panini sales team.

  62. Reg permalink
    August 10, 2011 11:59 am

    im going there next year

  63. Scott W. Prusha permalink*
    August 10, 2011 11:13 pm

    Wow thx to all that made this National one of the most amazing I’ve been too!

  64. August 22, 2011 1:37 pm

    Great job guys..
    What was the name of those companies that bowed out
    and brought all the great products with them?
    Looks like they morphed and are now even better under



  1. Can’t Make It to The National? Then Panini America is Bringing The National to You. « The Official Panini America Blog
  2. Panini Doing It Right at the 2011 National « – Sports Card Blog – Your Source of Hobby News, Reviews, Previews, and Opinion

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