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Panini America’s Revolutionary HRX Cards Get Star Treatment on FOX News Channel

August 10, 2011

While much of the sports collecting world descended upon Rosemont, Ill., last week for the 32nd Annual National Sports Collectors Convention, others around the country enjoyed a National experience from the comfort of their own living rooms compliments of FOX News Channel.

The news-gathering giant last weekend began rotating a lengthy segment on Panini America’s HRX Video Trading Cards, showcasing footage of the innovative cards themselves and an interview with Panini America Vice President of Marketing Jason Howarth.

A FOX News camera crew visited Panini America headquarters in mid-July to shoot much of the footage used in the segment (see the behind-the-scenes gallery below). The air date of the segment, it should be noted, was moved several times to accommodate breaking coverage of the infamous Casey Anthony trial and subsequent aftermath.

After watching the segment, we think you’ll agree that it was worth the wait.

10 Comments leave one →
  1. August 10, 2011 12:24 pm

    Gotta love video cards 🙂 i like the intro with tracy hackler holding the card 😀

  2. August 10, 2011 12:32 pm

    Great to see cards getting a feature like that! I didn’t know that the screens were that thin, so I guess the future versions should be even more interesting. Once they become a little more affordable, I think these will be popular to share with friends that might not collect cards, but likes a certain player.

  3. Matt Gilman permalink
    August 10, 2011 1:06 pm

    Very cool. And def well worth the wait. The video cards are awesome. I dont own one, but seeing them on here and watching videos like this show why this hobby is awesome. Companies not afraid to give us something different. Great job Panini!!!

  4. Dasiegel2007 permalink
    August 10, 2011 3:17 pm

    When you open the box and you see a USB port adapters and a card with a video screen, it is an exciting experience for card fans. Get a hold of these now, they will obviously go up since it is the seminal year for them. (Kobe Auto /10, John Wall /40)

  5. Louis2142 permalink
    August 10, 2011 4:02 pm

    Now were talking an AUTO video card !!!

  6. jaymes permalink
    August 10, 2011 5:01 pm

    FOX got their HRX card before me!

  7. Jeff K permalink
    August 12, 2011 10:16 pm

    I would trade half my PC for 1 of these cards!!!

  8. taekwandodo permalink
    August 13, 2011 10:57 am

    Really like the look of these new HRX cards!


  1. Anonymous
  2. Panini America Premieres a New-Look HRX in 2013 Prizm Football (Watch It Now) | The Official Panini America Blog

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