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Panini Unwrapped World Premiere: 2010-11 Dominion Hockey (with Checklist Reveal)

September 9, 2011

The time has come.

After months of intense buildup and exhaustive sneak peeks that have created the kind of massive word-of-mouth buzz rarely — if ever — seen in the sports card industry, 2010-11 Dominion Hockey is ready to be unwrapped.

Earlier this week, amid the Panini America hockey team’s 16-hour work days spent hand-packing every last box of the most anticipated NHL product in years, we sat down with Karvin Cheung — the company’s Director of Product Development for Basketball and Hockey — to open the first three Dominion boxes off the line.

This special episode of Panini Unwrapped, filmed on location at the Panini America printing facility during the final hours of packout on Wednesday, provides just a glimpse into the endless possibilities that Dominion provides.

After you’ve watched the must-see world premiere video, be sure to access the product checklist provided — and then count the hours until 2010-11 Dominion Hockey releases to the public on September 14.

And now, for you exclusive first look at the checklist:

2010-11 Dominion Checklist

31 Comments leave one →
  1. September 9, 2011 9:51 am

    AMAZING & BEAUTIFUL! Well done!

  2. September 9, 2011 9:55 am

    lmao are you kidding way to ruin a card lemieux sakic yzerman all great HOFers then trevor linden gross.

    • Jeff K permalink
      September 12, 2011 6:08 pm

      The Card is Amazing. Four of the best Leaders of the previous generation. You obviously didn’t get to experience his career whatsoever. It’s not as if he had the respect, and still has the respect, of not only those other 3, but the majority of the rest of the past/current NHL players. And its not as if he was the head of the NHLPA… But you’re right, GROSS. Everyone at Panini, you guys did an amazing job on that card and the entire set! Can’t wait to get my hands on a box!

      • Jeff K permalink
        September 12, 2011 6:10 pm

        Oh, and the patch plates are sick too. I would do anything to get my hands on that Niederreiter!!!

  3. September 9, 2011 9:58 am

    Patch plates are absolutely great whatever product they are in. Hope to see some Ray Allens hit the market one day (hint hint) The on card auto’s and the centering on them are nice. Who’s the guy in the oldschool picture on the box? Hand packout sounds like a hard slog but good to see it being metered out so there can be no machine stuff ups or cases stacked with multiple identical hits.

  4. September 9, 2011 10:03 am

    Great work…interesting that there isn’t an ARP per pack….still looking forward to this!

    • Chris Barr permalink
      September 9, 2011 10:21 am

      All the ARP are /99…so it would be tough to do 1 per pack unless you only made a few thousand packs total 🙂

  5. Chris Barr permalink
    September 9, 2011 10:13 am

    Boxes look good all sealed up.

  6. Curt Johnson permalink
    September 9, 2011 10:25 am

    I’m actually breaking some of this….I don’t break a lot. But this has my intrigued.

    And Rhys, the oldschool photo is Lord Stanley himself. The guy the Stanley Cup is named after.

  7. September 9, 2011 10:29 am

    Need to break this stuff NOW !!!

  8. Barrie G permalink
    September 9, 2011 10:54 am

    And we end it with a Lucic base? Booooooo, you guys need to set those boxes up better. 😉

    All kidding aside, those quad autos are absolutely gorgeous as are the Benchmark cards.

    I do some rough breaks coming though, lots of parallels of varying colors and jersey parallels. If it is a parallel with an auto or patch that makes it a tad more palatable.

    All in all I am really liking what I see and it’ll be good to have something to chase other than The Cup which is a growing a bit redundant.

  9. September 9, 2011 11:01 am

    No need for words, the cards speak for themselves.

    Did I see rounded corners on the plate/patch cards to match the plate? If so, amazing attention to detail.

    Panini has just raised the bar. Congrats!

  10. September 9, 2011 11:02 am

    Just scanned the checklist, lots of good stuff. Not a fan of the colored parallels, but oh well.

    A question/clarification on the Private Signings cards. Lots of players have two cards in the Private Signings subset. LaFleur as a Canadien and a Nordique. Leetch as a Bruin and a Ranger. Roy as Avalance and a Canadien. But Bobby Hull has two Private Signing cards – both are Blackhawks – one isn’t a Jets or Whalers card? Similarly, Marcel Dionne has two cards – both are Red Wings, one isn’t a Kings or Rangers card?

  11. Kyle permalink
    September 9, 2011 11:26 am

    Watching the video and looking through the checklist, I must say there are some extremely fascinating cards in this product. Although under Tag Team Combos Canadian Flag there’s a card with Tim Thomas on it who isn’t Canadian, still a very, very, very nice looking product. 😀

    • September 9, 2011 11:55 am

      The jerseys are still made in Canada, even if Thomas isn’t. LOL

      • Barrie G permalink
        September 9, 2011 12:13 pm

        It’s not as bad as a manufacturer making Canadian Rinkside Signings of Bobby Ryan and Paul Stastny…………especially after Statsny had a Canadian Pride of a Nation card the previous year. 😉

        You can change the flag on a card but not the tag on a jersey.

      • Kyle permalink
        September 9, 2011 3:58 pm

        Whoops! I guess that would make sense, haha. My bad.

  12. September 9, 2011 12:05 pm

    Very nice stuff, not much left to say that hasn’t already been posted over the lastw eek or so.

    It was cool hearing from Karvin, not just his experience with the set but also his understanding of what collctors are looking for and how they experience the product. When he flipped the card back on to slowly reveal the quad auto right there you can tell he has spent time watching collectors break boxes.

    Great video.

  13. Matthew Gilman permalink
    September 9, 2011 12:21 pm

    VERy sweet!! loove the packaging!!

  14. l. anderson permalink
    September 9, 2011 1:07 pm

    this product seems to have only one major flaw for me to buy it. there’s not a single card of forsberg. well done, though!

  15. Jon Martin permalink
    September 9, 2011 1:36 pm

    Looks good, but to be honest, I’m worried about the high number of parallels and plain jersey cards. I guess we’ll have to wait and see… What I would really like to know is the size of the cards. The competition has set a standard where all their highest-end set cards are 180pt. What about Dominion? Do the sizes vary or are they all the same?


  16. Dan Campana permalink
    September 9, 2011 4:52 pm

    Big Buff and Saavy in the same box? That one was meant for a Blackhawks fan!

  17. September 9, 2011 9:33 pm

    Absolutely awesome guys, and we didn’t even see some of the other types of big hits in this product. I am excited to see some of these pulls!

  18. September 10, 2011 7:54 am

    Really jazzed for this product – some real beauties pulled, and if that Price card needs a home I think I know a guy…. LOL

  19. Sportsmarketingguy permalink
    September 10, 2011 3:49 pm

    Way to nail the video Hack! Great job by all the guys and gals who spent day and night getting this out hand packed for the Collector! Karvin great first Panini video! Welcome to the family!

  20. Eric K permalink
    September 11, 2011 2:33 pm

    Wow!!! Definitely the coolest Hockey cards I have ever seen. Hope I can get my hands on at least one box of these.


  1. Final Preview: 2010-11 Panini Dominion Checklist is Out! | – Sports Card Blog – Your Source of Hobby News, Reviews, Previews, and Opinion
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