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Panini America’s Black Friday Is Coming . . .

October 28, 2011

Panini America’s landmark wrapper-redemption programs at major North American trading card shows such as the National Sports Collectors Convention and the Toronto Expo have become the stuff of legend in recent years.

Collectors’ all-consuming desire to devour as many Panini America wrapper-redemption packs as possible has made the Panini America booth the most trafficked attraction of the show at seemingly every show, with overflow crowds standing online to rip copious amounts of packs in exchange for show-exclusive cards that generate buzz throughout the year.

So not long after the last National ended in August, we got together internally to brainstorm ways that we could take this program on the road, so to speak, and deliver similar buzz, good times, great cards and that level of energy to hobby shops across the country. That way begins in late November when Panini America brings Black Friday to the hobby shop and gives collectors a reason to sleep outside for some great hits.

We’ll provide more details in the coming days but wanted to get the buzz rolling with this little sneak peek.

Essentially, the program will operate just like our show-exclusive wrapper-redemptions do, but in your local shop. We’ll send special Black Friday-only redemption packs to all participating hobby shops. Those collectors who go into their shops on Black Friday and purchase designated products will receive an equivalent number of Black Friday packs in return.

It’s the contents of those packs, though, that will keep collectors coming back. We don’t want to give way too much information just yet, but the gallery below should provide just a hint of the greatness to come.

Stay tuned.

25 Comments leave one →
  1. Joe permalink
    October 28, 2011 1:06 pm

    Nice, I’m back on board the Panini train as my redemptions are back to a minimum – is there a list of shops we can view to see who will be participating?

    • October 28, 2011 1:09 pm

      Glad to have you back. Sorry about the redemption delay. CS is doing everything they can to get caught up and have made tremendous strides. As for the list of shops, that’s not ready just yet, but stay tuned.

  2. Shannon permalink
    October 28, 2011 1:14 pm

    Will this only be available in the States or Canada as well?

  3. Louis2142 permalink
    October 28, 2011 1:37 pm

    Awsome ! There are no Shops by me, I usually have to buy off of Ebay !

  4. Matt Gilman permalink
    October 28, 2011 1:50 pm

    These are pretty awesome. Really like the look of the auto cards. Cant wait to see more.

  5. October 28, 2011 1:52 pm

    You guys are on a roll this year!!!! Kiling me with all these Ladainian Jet Auto’s the last few days though! Or killing my pockets I should say… keep up the good work!

  6. October 28, 2011 4:08 pm

    Awesome stuff. If you ever need some help giving away some packs in the online portion let me know 😉

  7. October 28, 2011 4:09 pm

    Hopefully this will be available to Canada as well! Looks awesome!

  8. jaymes hori permalink
    October 28, 2011 5:04 pm

    Sweeeeeeet…don’t forget about us in the 808!

  9. {A} permalink
    October 28, 2011 5:18 pm

    Ohhhhh……. I love that Timmy Tebow card!

  10. Greg Malloy permalink
    October 28, 2011 6:15 pm

    Come to rhode island. Please

  11. October 29, 2011 1:17 pm

    Looks like an awesome promotion!

  12. October 29, 2011 9:02 pm

    Mark Sports Cards Plus of San Antonio IN!

  13. October 30, 2011 3:33 pm


    Mike Fruitman
    Mike’s Stadium Sportscards
    Aurora, CO

  14. Scott's Collectibles permalink
    October 31, 2011 5:11 pm

    Tracy, where do we sign up?

    Scott’s Collectibles
    Kannapolis NC

    • October 31, 2011 8:35 pm

      Thanks for your interest, man. Solicitation information should be going out this week.


  1. Anonymous
  2. Panini America Offers the First Look Inside its 2011 Black Friday Base Set (Gallery) « The Official Panini America Blog
  3. Black Friday Confidential: More Sneak Peeks from Panini America’s Can’t-Miss Promotion « The Official Panini America Blog

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