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Panini America On Location: The Madness Begins at the 2011 Toronto Fall Expo

November 11, 2011

TORONTO, Ontario — The puck dropped earlier this afternoon on the 2011 Toronto Fall Expo and after almost two days of preparing the booth and tying up loose ends, the Panini America team was ready.

Early reports from Panini America’s Chris Reed, one of our on-location reporters-slash-marketing teammates, can best be summed up with his four-word text sent just minutes after the show doors opened to the public: “Wrapper-redemption mayhem, dude.” That’s what we like to here.

We’re going to bring you exclusive coverage of the event all weekend long, so don’t stray too far away from The Knight’s Lance over the next few days. In addition to providing can’t-miss images and video from the show, we’re also going to be awarding some sweet prizes, including Expo-only autographed cards and wrapper-redemption packs. And all you have to do to be eligible to win is comment on your favorite photos from the event, beginning with this one filled with images of first-day highlights.

Can’t make it to the Toronto Fall Expo this weekend? Still want wrapper-redemption packs? You’re in luck. Anyone buying select hockey products from now through Monday (while supploes last) at will receive the same wrapper-redemption packs being awarded at the show. What are you waiting for?!

26 Comments leave one →
  1. Kevin C permalink
    November 11, 2011 3:22 pm

    Is that stack of pucks prizes from Panini?

    I love the pic of the fans showing off their pulls. If I was the guy in the Sabres Jersey, I’d have a huge smile too (ear to ear) after pulling that Brett Connoly Auto from those Silver Packs.

    Keep up the great coverage, it’s going to be a long weekend of work.

    Please come back for Spring Expo though 🙂

    • November 11, 2011 3:24 pm

      Those aren’t our pucks, just a cool visual from the show. Oh, we’ll be there in the spring, too.

  2. John permalink
    November 11, 2011 3:46 pm

    Awesome photos – wish I could be there. There are 2 pics that I love… The one with the gold Stamkos and the one with the Jake Gardiner auto. SWEET! 🙂

  3. scott prince permalink
    November 11, 2011 3:48 pm


  4. Brett B. permalink
    November 11, 2011 4:01 pm

    Hope you guys are having fun, brings back memories of this years National in Chicago. Sure wish I could be there. I would like to get ahold of those draft tickets because I was able to go to this years NHL draft in Minnesota, was alot of fun.

  5. bonnev659 permalink
    November 11, 2011 4:03 pm

    cool times

    Tracy I didn’t know you was going to be at expo

    • November 11, 2011 4:23 pm

      Oh, I’m not. I’m filing all posts from the cozy confines of the Panini America marketing office.

      • bonnev659 permalink
        November 11, 2011 6:17 pm

        oh make sense

  6. cory permalink
    November 11, 2011 4:25 pm

    Is there an Ryan Johansen redemption card at all this weekend?

  7. Jeff J. permalink
    November 11, 2011 4:26 pm

    I hope that doesn’t mean the hockey sticks are just a visual too (which would be my fav pic). If so, I love the creativity, personality and uniqueness of the sketch cards, AWESOME idea from Panini, as always!!! 🙂 I so wish I could be there!

  8. Kyle permalink
    November 11, 2011 4:32 pm

    Man, I wish I was up in Toronto for this, some awesome cards and memorabilia sitting around waiting to be gazed upon and drooled at.

  9. Caleb Kruse permalink
    November 11, 2011 4:36 pm

    love those sweet prize cards from your booth

  10. Shane.K permalink
    November 11, 2011 4:52 pm

    Love the “Jets Fly Again” sketch card!

  11. Brian Mai permalink
    November 11, 2011 5:19 pm

    Wish I was there

  12. Scott's Collectibles permalink
    November 11, 2011 5:56 pm

    Is that Prusha hiding behind wrappers?

    Cool Pics, hope everyone is having a blast up there!

  13. November 11, 2011 6:48 pm

    Going to try my best to get to Toronto this weekend.

    When you are done with the RNH banner I have a bare spot in my office that needs cover. Just putting that out there…… =)

    Panini booth looks like fun, as always.

  14. Evan permalink
    November 11, 2011 7:36 pm

    My three year old son wants to know how he could get Woody the cowboy’s autograph. Lol.

  15. jim permalink
    November 11, 2011 10:07 pm

    Just home from the show and checking out my the great cards i got. A Doug Gilmour auto,Adam Henrique auto patch #15/25, and a Jamie McBain auto 5×7. Thanks Panini great looking cards and an even better promo. See you at the show again tommorrow

    • November 11, 2011 10:11 pm

      Great haul for day one. Thanks for stopping by the booth. Glad you enjoyed yourself. See you tomorrow.

  16. cory permalink
    November 11, 2011 11:50 pm

    Is there a cheklist for the rookie logo autos (like the jake gardiner one shown)?

    • November 12, 2011 12:03 am

      There is. I’ll try to get that posted early next week when everyone’s back from Toronto.

  17. November 12, 2011 2:46 am

    Ahaha are those the star trek stickers?

  18. Filip P permalink
    November 12, 2011 4:25 am

    So many cool pictures and things. Really hard to choose one. The paintings are really cool, the sick patch cards too, and wahts about the logo patches. Absolutely sick! There’s no thing like this here in Sweden. It would have been like a dream…

  19. Matt Gilman permalink
    November 12, 2011 8:07 am

    I must say I like the pic where everyones standing around the table busting wax. Makes me wish even more that I was there. The Panini booth looks great and must really stand out in the crowd. And the silver wrappers are always nice. STill love the aritstry by the rookies on the hand drawn cards and the autographed hats are sick. Looks great from here Panini!

    On a side note, what in the world is that Ducktales item!! I watched that show when I was young and my sons now watch it. Now only if it was Darkwing Duck….

  20. Al M. permalink
    November 12, 2011 2:19 pm

    My favorite pics are the ones of the case with the autos and the multiple golden tickets. Definitely wish I could pull one of those in contenders football this year.

  21. matt cochrun permalink
    November 13, 2011 11:44 am

    love the pic with the display that shows the absolute in it as its a sweet product

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