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Panini America’s Black Friday Takes Times Square; More Bells and Whistles Revealed

November 22, 2011

On Monday afternoon, Panini America officials continued to spread the word on their upcoming Black Friday promotion, going so far as to distribute a national press release and posting an image of one of the sweeter Black Friday cards on a huge video board in the heart of New York City’s Times Square. On Tuesday afternoon, they provided another new glimpse at some of the cards that will line those black-foil packs.

The topic of today’s sneak peek: Autographs and just a little gold.

The company also announced today that there will be an online component to Black Friday held exclusively on for those collectors who don’t have a participating hobby shop in their area.

Enjoy this savory reveal and stay tuned to The Knight’s Lance later this week for additional information and to participate in another can’t miss contest.

26 Comments leave one →
  1. Marc permalink
    November 22, 2011 4:24 pm

    Nice to see there is something available for people who don’t have access to a hobby store….will you be adding more qualifying products on ?? Do we have to wait until Friday to order the qualifying products or can we order now??


    • November 22, 2011 4:27 pm

      To quote Chris Reed, our guru: “It’s live now.”

      • Marc permalink
        November 22, 2011 4:30 pm

        Great and will there be other products that qualify is that it?

      • November 22, 2011 4:34 pm

        I know we’re adding 2011 Prestige Football. Not sure about what others might be on the list.

      • Marc permalink
        November 22, 2011 4:39 pm

        Perfect and are there a limited amount of BlackFriday packs available through online? Thanks for a great product!!!!

      • November 22, 2011 4:40 pm

        Yes. It’s while supplies last, but hopefully they’ll last long enough to get everyone taken care of.

  2. Marc permalink
    November 22, 2011 4:47 pm

    Great…Just ordered a box of Rookies & Stars…I will wait to see what else your throw up there 🙂

  3. Ryan Garris permalink
    November 22, 2011 4:57 pm

    Do we have to wait until black friday or is it all week? I noticed some of the black friday only cards are on ebay already…

  4. Brad R permalink
    November 22, 2011 5:03 pm

    I hope you add some hockey products that qualify for the Black Friday packs. All I see is football right now.

    • Scott W. Prusha permalink*
      November 22, 2011 5:16 pm

      Oh, stay tuned…

      • Foster permalink
        November 22, 2011 5:28 pm

        I was thinking the same thing…cmon hockey!

      • Brad R permalink
        November 23, 2011 8:30 am

        I’m still staying tuned. Please don’t run out of these Black Friday packs before the hockey is even added.

    • James M permalink
      November 22, 2011 6:06 pm

      Good to hear that Hockey will be included.

      Do you have a final list of stores that will participating yet? I would like to know so I know if I have to order online (once some hockey is added), or if I can head to the store on Friday. 😉

  5. Nick Gauder permalink
    November 22, 2011 6:39 pm

    Man i hope i pull one of those SWEET Aaron Rodgers!!!! Friday cant get here fast enough!!!!

  6. November 22, 2011 11:14 pm

    How can I get my hands some Black Packs as I am in Australia ??

    • November 23, 2011 9:12 am

      A couple of ways, actually. You can buy select products online at or you can stay tuned to The Knight’s Lance this weekend for a cool contest.

  7. Samuel Breniman permalink
    November 22, 2011 11:24 pm

    Any word on what the rough ratio of autos/GU to packs would be? Are we talking somewhere in the neighborhood or 1 in 5? 1 in 10? 1 in 50?

  8. November 23, 2011 5:13 am

    Can’t wait to see some of those hits.

  9. November 23, 2011 5:27 am

    Looks pretty nice, hopefully a few more shops will be added in CT!

  10. November 23, 2011 9:10 am

    Any word on the odds of getting a hit in the Black Friday packs yet?

  11. Matt Gilman permalink
    November 23, 2011 11:01 am

    These cards all look amazing. The hits have a huuuuuuge wow factor. And its so awesome to see that times square. WAy to promote and way to go Panini!

  12. Dadson Sports permalink
    November 24, 2011 1:11 am

    Wow we had a blast at our local hobby shop (Grand Slam in Rock Hill, SC) promotion this morning for these black Friday packs. Picked me up a box of Prestige for my 8 packs and got two auto’s and a number of Cam Newton cards. The two auto’s I pulled were a Tyler Seguin (Hockey) like pictured above and a #d 20 JJ Watt (Football) Black Friday. Has me wondering now how many Tyler Sequin’s were produced with this promotion as it is not numbered.

    • November 24, 2011 1:47 am

      Exciting stuff, man. Thanks for sharing. I’ll try to get a checklist posted for the Black Friday set in the next few days.


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