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Black Friday Updates: Dealer List Expanded; Packs Available Now at

November 23, 2011

The phenomenon known as Panini America Black Friday continues to gain serious momentum in these final hours leading up to, well, Black Friday. In fact, excitement surrounding the promotion has grown so much that some of the special Panini America Black Friday cards have already found their way onto the secondary market.

On Monday we published the preliminary list of dealers participating in this special nationwide wrapper-redemption program. Today we offer the final expanded list, culled from the individual lists of dealers provided by our panel of national and regional distributors.

In addition, we’ve had many collectors ask how they can get involved in the program if there are no participating brick-and-mortar hobby shops in their area. Well, we’ve got you covered, too. While supplies last, collectors who purchase selected products on will receive the equivalent number of Black Friday packs with their order.

You can view the updated dealer list here: UpdatedBlackFridayMasterDealerList

So you have two ways to participate: Visit one of the participating hobby shops in the list below, or visit by clicking the image below.

Actually, beginning tomorrow, you’ll have a third way to participate — a special Thanksgiving contest that starts right here at The Knight’s Lance. So check back tomorrow for more details.

14 Comments leave one →
  1. Matt Gilman permalink
    November 23, 2011 12:09 pm

    Wow! 3 ways to participate. Only 2 I can do. But glad to have an oppurtunity too have a chance at this great great promotion!

  2. Brad R permalink
    November 23, 2011 12:19 pm

    Been checking out the Black Friday cards hitting eBay. Nice cards!!

    Still waiting for some hockey product that qualifies for the Black Friday packs…

    • Foster permalink
      November 23, 2011 12:30 pm

      I’m waiting too…will there be any hockey that qualify?

  3. Ryan U permalink
    November 23, 2011 1:31 pm

    I might have missed it but where does it say how many black friday packs we get per box from ordering on Icollectpanini?? Thanks

  4. November 23, 2011 1:53 pm

    Hey tracy and Scott cant wait to get my hands on all the black friday cards and silver foil packs ive been dreaming that I get some awesome hits hope it comes true LOL I also bought 2 boxes of timeless treasures looking for some great hits and I decided to drive up the road about 180 miles to a shop thats going to have some black friday packs I hope its worth the gas im going to use to get there ha ha you guys have put the card world on alert for some sick hits keep the great things coming from panini and Ill stay tune to the knights lance for my updates and by the way the broncos are my favorite 2nd team so go broncos and cowboys this week peace out.

  5. November 23, 2011 2:18 pm

    How many packs do we get per product?

    • November 23, 2011 3:04 pm

      It depends on which product you buy.

      • November 23, 2011 3:16 pm

        Is there a rundown of this somewhere?

      • James M permalink
        November 23, 2011 10:01 pm

        Tracy, is there going to be a rundown of how many you get per product? Interested in how many you get per Score Hockey box. Glad to see there is now a Pittsburgh store on the list (not the one I thought that would be doing this to be honest!). So, I want to know ahead of time before I head out on Friday. 😉

      • November 23, 2011 10:35 pm

        The number of packs per product should be listed on the individual product pages here:

  6. Jay L permalink
    November 23, 2011 4:54 pm

    Well since my card shop is not on the list i will be sure to keep a look out for the third way to participate on turkey day. Have a great Thanksgiving everyone!

  7. November 23, 2011 6:51 pm

    Sports Cards Plus of San Antonio is not on the list (shame on my distributor…). HOWEVER, we bought TONS of GREAT Panini product and we have 1216 BLACK FRIDAY PACKS to give to customers who buy Panini products in our store!

    Happy Thanksgiving Panini. Panini’s Black Friday Promotion is making this a great Thanksgiving for Sports Cards Plus!

  8. JayKayZee permalink
    November 24, 2011 8:28 am

    I can’t believe that Dave & Adams isn’t on this list!!

    Also, I’m not sure I’d brag that some of your product has already been opened by an unscruplous dealer and is being sold online. It just shows how much these dealers are taking advantage of a promotion supposedly for the collectors….


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