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Video & Gallery: The Sights and Sounds from Panini America’s Black Friday Phenomenon

November 26, 2011

Panini America’s Black Friday promotion absolutely rocked collecting’s social media universe yesterday as hobbyists and hobby shops around the country lit up Twitter and Facebook with all-day accounts of huge hits, heavy buzz and positive reaction created by the company’s nationwide wrapper-redemption program.

Yesterday we shared just some of the exciting images with readers of The Knight’s Lance. Today, as the promotion continues its thrilling ride in hobby shops around the country and online at, we’ve got more must-see images and a special video shot on-location inside Big League Cards in Casselberry, Fla., and produced by videographer extraordinaire Tom “The Ripper” Key.

Much of today’s gallery includes images shot by Panini America collector — and former Knight’s Lance contributor — Ryan Schear during his Black Friday excursion to Mike’s Stadium Sports Cards in Aurora, Colo. Additional images capture the excitement on display at Sports Cards Plus in San Antonio, Texas, and Scott’s Collectibles in Kannapolis, N.C.

First, the must-see video . . .

And now, the must-see images . . .

11 Comments leave one →
  1. November 26, 2011 12:02 pm

    The picture on top with the little dude and his sister is perfect. He is so happy to have those cards, that smile is worth a million bucks. I really hope he pulled something cool.

  2. November 26, 2011 12:16 pm

    Props to Panini for stepping up and helping hobby shops reward our shoppers as they so richly deserve.

    Glad to share the pics and CAN’T WAIT for Black Friday 2012!

    Mike Fruitman
    Mike’s Stadium Sportscards

    • Scott W. Prusha permalink*
      November 26, 2011 12:48 pm

      Just glad it all came together for shops such as yours, you guys did a great job helping us pull this off! Thanks Scotty

  3. Ryan permalink
    November 26, 2011 1:06 pm

    Thanks Tracy, we had a great time. Awesome promotion.

  4. Matt Gilman permalink
    November 26, 2011 1:22 pm

    Thanks for the behind the scenes. Man i wish i could get my hands on a couple of packs or a hit. These looked great and what an awesome promotion. All of the forum boards i have been on they have been raving over these and getting huuuuuuge hits. Thanks Panini for an awesome promotion!! I love seeing the gallery of the behind the scenes and the big hits!

  5. November 26, 2011 1:32 pm

    Thanks to Tracy & everyone at Panini for taking Hobby Store promotions to a level we haven’t seen in years! Really looking forward to what you have in store for the Super Bowl and to promote your new MLB package!

    Steve Mandy
    Attack of the Baseball Cards, Union NJ

  6. {A} permalink
    November 26, 2011 2:36 pm

    Cool, I wish I was there!

  7. Brian Oakley permalink
    November 26, 2011 4:41 pm

    Thanks to Mike’s Stadium Sports Cards and Panini for such an awesome Black Friday! It’s nice that Panini and our local hobby shop (Mike’s) gives back to the customers and the hobby I’ve loved since I was a kid and can now share with my own daughter. She’s the one that pulled the Julio Jones auto 4/5! Nice!

  8. November 26, 2011 11:07 pm

    Cannot wait until my son gets quite a few years older and i can get him into cards. Busting packs with will be awesome.

  9. Jerry permalink
    November 27, 2011 2:30 am

    Keep up the wonderful work!!! Great cards!!

  10. paul permalink
    November 27, 2011 5:33 pm

    Hopefully next year panini will take into consideration what has been bought previously and not make the hobby stores buy more product that you already have in stock to get the packs to give away and also maybe not sell product off their web site and give away the packs there as well. that’s helping the hobby shops?

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