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Panini America Inks Trading Card Deal with CMG Worldwide, Gains Access to Legends

December 15, 2011

Panini America, the world’s largest sports and entertainment collectibles company, announced today that it has inked a trading card agreement with CMG Worldwide.

The deal, effective immediately, gives Panini America rights to incorporate 12 of CMG Worldwide’s most legendary baseball names in its newly licensed Major League Baseball Players Association products including: Jackie Robinson, Jimmie Foxx, Johnny Mize, Lou Gehrig, Mel Ott, Rogers Hornsby, Roy Campanella, Thurman Munson, Ty Cobb, Walter Johnson, Shoeless Joe Jackson and Jim Thorpe.

That legendary list of players will be featured in several of Panini America’s future baseball card sets, beginning with 2011 Panini Prime Cuts available in March at hobby shops nationwide.

“We are truly excited to partner with CMG Worldwide on a deal that will significantly strengthen our baseball product roster by giving us access to some of the greatest players in baseball history,” said Panini America CEO Mark Warsop. “Utilizing our unrivaled expertise in the areas of innovation and collectibility, we’ll show these all-time greats to fans and collectors in a whole new light.”

Added Phillip Korkis, CMG Worldwide’s Director of Sports Licensing & Legal Counsel: “We have the pleasure of representing some of the greatest players in baseball history – it was a natural fit to work with one of the global leaders in the trading card industry, Panini America. Panini has an innovative and exciting product vision and we are looking forward to having our clients be a part of that”

In September, Panini America acquired a trading card license from the Major League Baseball Players Association to become the only company in the world that manufactures licensed trading cards and stickers for the NBA, NFL, NFL PLAYERS, NHL, NHLPA, MLBPA and FIFA World Cup. The company also owns exclusive entertainment licenses with Disney, Justin Bieber and Michael Jackson, and more than 600 global licenses with other sports and entertainment properties. 

Panini America became the exclusive trading card partner of the NBA beginning with the 2009-10 season. The Panini Group purchased the industry’s second-oldest trading-card company, Donruss, in March 2009 and formed the new subsidiary, Panini America, Inc. Since that time, Panini has taken significant steps to fortify its leadership position in the sports and entertainment collectibles arena.

16 Comments leave one →
  1. Jamey permalink
    December 15, 2011 12:06 pm

    This is huge. Panini has really raised the bar, and the collector has benefitted greatly. The Jim Kelly Immortals Auto-patch I pulled from Certified, the Tebow and Dalton auto patches.. The products are laden with attractive auto memorabilia inserts and the products are really affordable prices. This is game-changing news.

  2. Matt Gilman permalink
    December 15, 2011 12:19 pm

    Wow! Congrats Panini! What a pickup. Player checklist like that…You got game!

  3. December 15, 2011 12:24 pm

    Thats great hear really cool.

  4. Nick Gauder permalink
    December 15, 2011 5:05 pm

    GREAT news Panini!!!! I cant wait for Prime Cuts in March!!!! Thats a classic brand that im happing is coming back to us collectors! Keep up the great work Panini!

  5. Charlie permalink
    December 15, 2011 5:29 pm

    Tracy, are you talking about Limited Cuts, or is there a Prime Cuts product as well?
    Also, having this licensing, I assume still doesn’t effect the use of logos, markings, etc…correct?

    • December 15, 2011 6:11 pm

      The Donruss Limited Cuts product is a multisport offering that began shipping this week. Prime Cuts is a baseball-specific product that will release in March. Our current licensing arrangement is with the MLBPA and CMG.

      • Charlie permalink
        December 15, 2011 6:39 pm

        So, in other words, it’ll feature great players, but be slightly more airbrushed than 2008 Prime Cuts.

      • December 15, 2011 7:13 pm

        Not sure what kind of photography we’ll be using at this point. But we’ll give you the first look here ASAP.

  6. December 15, 2011 6:03 pm

    Fantastic news. I wonder how much of that old player worn stuff is still in the Donruss/Panini vaults.

  7. Jamey permalink
    December 15, 2011 7:22 pm

    I don’t care if you put Jim Thorpe or Rogers Hornbsby in airbrushed Bikinis… I would be thrilled to pull anything of the ilk!!!

    • December 15, 2011 7:29 pm


      • Jamey permalink
        December 17, 2011 12:23 pm

        Thank you, I’ll be here all week… Look for me and Buddy Hackett next week.

  8. December 16, 2011 12:17 pm

    Way to go Panini! I can’t wait to see what you come out with. You always EXCEED collectors expectations so I can’t wait to see this one, Nice Job 🙂
    Good Day Tracy 🙂

  9. December 16, 2011 8:29 pm


  10. deloreanfan81 permalink
    December 17, 2011 4:06 am

    sick list of HOFs and SO sick to hear after a TOO long of a hiatius Prime Cuts is coming back woot woot


  1. Panini Prime Cuts and the Deal with CMG Worldwide | – Sports Card Blog – Your Source for Sports Card Info

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