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Panini America On Location: Setting Up for the Super Bowl XLVI NFL Experience

January 27, 2012

INDIANAPOLIS — While Indianapolis prepares to host Super Bowl XLVI, officials at Panini America were on hand to prepare for what is expected to be a record-breaking crowd for this year’s NFL Experience. The elements are cold but the passion is hot as fans gear up to experience everything the NFL has to offer.

The Indiana Convention Center boasts more than 500,000 square feet of football paradise. Description: had a ton of stuff to do to get ready for this year’s spectacle, but we managed to snap a few photos to give you a glimpse of what the Panini America crew has in store for Super Bowl week.

Stay tuned for continuing coverage from Super Bowl XLVI and the 2012 NFL Experience.

6 Comments leave one →
  1. January 27, 2012 9:08 am

    Nice set-up as always, do you make specific pieces exclusive to each show and weave them into the standard equipment set-up? Sorry to be so technical, I worked in promotions for a major radio company so the practical aspect interests me lol.

    • February 10, 2012 4:40 pm

      We typically make new pieces for each season, but we will make exceptions and do pieces on an event-by-event basis on occasion.

  2. January 27, 2012 11:15 am

    It kills me im only 45 minutes north of Indy and I cannot make it down at ALL to see all the sweet things the superbowl has to offer OR the card display that you guys put up. Thanks for at least showing us some viral picture goodness!

  3. January 28, 2012 4:10 pm

    Wow wish I could be there. Sometimes I really hate living in Canada. haha

  4. Matt Gilman permalink
    February 1, 2012 7:40 am

    What an awesome set up. Wished I was there to meet everyone from Panini and maybe cross paths with some Giants


  1. Panini America Super Bowl XLVI |

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