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Panini America Behind the Scenes: Packing out 2011-12 NBA Hoops Basketball

February 17, 2012

For those countless passionate collectors out there who’ve waited way too long for some new NBA trading cards to consume, we’ve got terrific news: Panini America’s 2011-12 NBA Hoops Basketball is coming — and it is spectacular.

That’s my quick assessment of the product after spending most of the morning with Keith Hower and Wes Elliottย — two of Panini America’s NBA Product Development folks — at the company printing facility across town packing out the throwback juggernaut and quality controlling it.

From the updated photography to the Glossy parallels to the two autographs per box to the bevy of inserts to the price point ($1 per pack at retail; $2 per pack at hobby), 2011-12 NBA Hoops has the look of an instant classic. Oh, and it also has the first base cards and autographs of global sensation Jeremy Lin as a member of the New York Knicks.

Simply there’s something to love in this product from the first pack to the last. The product begins shipping Monday, so collectors everywhere will start discovering that firsthand soon. But until then, the following images taken this morning should provide a jubilant crash course in what collectors can expect.

Enjoy it, and stay tuned to The Knight’s Lance for tons more coverage of the first NBA product of the new season, including more images and exclusive video from the printing facility floor.

36 Comments leave one →
  1. February 17, 2012 12:26 pm

    Please tell me Spud Webb has a slam dunk champion card.

  2. February 17, 2012 12:27 pm

    The first time I ever got into hot water related to cards when I was young was over 89-90 Hoops, a guy at a show yelled at me for going through his packs looking for a David Robinson rookie showing through the opaque white wax packaging to re-sell as a “hot pack” of sorts. So this product will always have a special place in my hobby history. Over 20 years later it’s great to see the product get a nice re-boot, including improved packaging against this generation’s class of troublemaking kids!

  3. Ricardo permalink
    February 17, 2012 12:28 pm

    Tracy, a Checklist is what we need first ๐Ÿ˜‰

    Please tell me Sheed is in there ๐Ÿ™‚

  4. Big Smooth permalink
    February 17, 2012 12:42 pm

    The photography is amazing!

  5. February 17, 2012 1:49 pm

    What are the base set parallels and what are they #’d out of??

  6. XstreamINsanity permalink
    February 17, 2012 2:04 pm

    I can’t wait. My first hobby box in years. ๐Ÿ™‚

  7. Matt gilman permalink
    February 17, 2012 2:17 pm

    Lin it!!! I it!! Hoops being back in town is exciting and seeing the NBA cards out again is awesome and having the players in their new Uni’s is great as well.

  8. February 17, 2012 4:37 pm

    As if you would only show me the back of the card :p . These cards look brilliant, cannot wait for the video!!

  9. February 17, 2012 4:45 pm

    CP3 in Clippers awesome!! Are there any rookies in the set??? Thanks

    • February 17, 2012 6:47 pm

      There are no rookies in this set, but stay tuned.

      • February 17, 2012 10:41 pm

        Can’t wait for Kemba’s first cards. Does Chris Paul have a autographed cards in Hoops?

      • February 17, 2012 10:43 pm

        I “THINK” he does but will check with our basketball guys to find out.

      • Mitchell permalink
        February 19, 2012 2:25 pm

        Ok, thanks.

  10. JSouth permalink
    February 17, 2012 6:11 pm

    Will Kyrie Irving have autographs in this?

  11. Eric permalink
    February 17, 2012 7:40 pm

    How come there are no rookies??? Like the price point and the idea but no rookies??


    • February 17, 2012 9:47 pm

      We’re saving them for a special double-rookie redemption program. We’ll have more details soon.

      • Scott Edblom permalink
        February 20, 2012 9:01 am

        Seriously, more redemptions. Here’s an idea that’s true to 1989-90 Hoops product – 2011-12 Hoops 2! You have plenty to offer here – rookie cards, coach cards, JR Smith in a Knicks uniform, Kenyon Martin in a Clippers uniform, ABA throwback uniforms (Memphis Tams bring back awesome memories) and even mascot cards if you so choose. Why not take do this in place of Season Update (which wasn’t in your plans anyways). Listen to your fans!

  12. February 17, 2012 9:29 pm

    Who’s thatโ€ฆ Jeremy Lin? Never heard of him. Those Slam Dunk Champion cards are sweeeeet.

  13. Alex permalink
    February 18, 2012 9:37 pm

    Silly question for will we have the same shot of getting a Lin auto whether we buy hobby or retail packs?

  14. Kerry permalink
    February 18, 2012 10:55 pm

    Oh please Tracy my friend, please tell me the Great Arvydas Sabonis will be in one of these fantastic basketball sets you guys are producing this year?? (Past and Present would be a great program for him to debut in!)

  15. tom waldron permalink
    February 19, 2012 12:44 pm

    Why no rc’s..this is a miss for Panini with the hobby and retail where is the love for the kids or hobbist. Hoops is the basic design that was a great entry level for kids to enjoy not having rc’s included is a mistake.I guess it really comes down to dollars it’s more profitable to have their first 2011-12 product a 200 box w rc’s.Most people can’t afford a hi value product in this economy. just one persons opinion.

  16. eisen permalink
    February 19, 2012 7:35 pm

    when will be release?

  17. Alex permalink
    February 19, 2012 8:12 pm

    Tracy I noticed you mentioned they go “live” on 2/29/12, but I noticed most of the websites are pre selling them to be shipped out on 3/7/12, now if there’s a place a can get them on 2/29 please let me know lol

    • bize105 permalink
      February 20, 2012 3:39 pm

      Hobby shops get to sell them a week earlier to give them a slight edge on internet stores. If you have a hobby shop nearby you can pick them up there, otherwise if you order online you have to wait until 3/7

  18. February 20, 2012 6:01 am

    I love hoops! I remember opening those back when I started collecting in the early 90s! I hope Rudy Gay has an auto in this set!

  19. the2129 permalink
    February 20, 2012 5:10 pm

    Love the cards, great job you guys…I just am hoping to see more cards of Sabonis (especially an AUTO) and Stockton and Malone…

  20. February 21, 2012 1:54 pm

    Here are some answers from our own Keith Hower in response to some of the Hoops-specific questions posed on this post:

    Spud Webb has a Slam Dunk Champion card.

    Rasheed Wallace is not in Hoops.

    Parallels: Glossy 2 per box, Artist’s Proof 1 per box, Artist’s Proof Black 1/1.

    Chris Paul has three autographs in Hoops.

    We’re still working on Sabonis.

    We moved the Hoops release date up two weeks and switched Hoops and Preferred.

    • Ricardo permalink
      February 21, 2012 2:11 pm

      thanks for the Information tracy.atleast delfino is in there ๐Ÿ™‚

      Do you know if he will be in any of the upcoming products?

  21. csnyoung2003 permalink
    March 4, 2012 6:05 am

    Tracy, I noticed a Kobe Bryant card from this product on Ebay, its the Black Mamba #1 . What is the odds of pulling this card? Is it really rare that the Ebay seller is charging $125 for it? Please let os know. Many thanks.

    • March 4, 2012 10:06 am

      It is extremely rare. I’ll confirm the drop rate with the basketball guys on Monday, but the odds of pulling it are way long.

  22. Ryan English permalink
    March 16, 2012 3:43 pm

    Pulled a Kobe Black Mamba from blaster box on Wednesday, March 14, 2012 in Rancho Cordova, CA. Does anyone know what the odds are of pulling the card?

  23. Michael Graham permalink
    May 25, 2012 5:18 pm

    Will there be a Rondo auto in this set? He’s been ballin lately


  1. Panini America Behind the Scenes: Packing out 2011-12 NBA Hoops Basketball - Blowout Cards Forums
  2. Video & Gallery: Panini America Production Line Confidential with 2011-12 NBA Hoops « The Official Panini America Blog

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