Skip to content

Panini America Drool Gallery: The 92-Card Molson Canadian Stanley Cup Collection

April 13, 2012

As if of-age Canadian hockey fans didn’t already have enough tasty reasons to pick up considerable quantities of Molson Canadian products, were about to give you 92 more.

The gallery that follows includes every stunning card in the Stanley Cup Collection, a special set honoring every Stanley Cup champion from 1918 through 2011 currently inserted into specially marked cases of Molson Canadian, Coors Light and Molson Export.

Four-card packs of these banner-shaped beauties, complete with vibrant colors and mesmerizing micro-etching, were produced by Panini America for a massive, multi-platform promotion being conducted across Canada by our friends at Molson Canadian in conjunction with the 2012 NHL Playoffs.

Yesterday on The Knight’s Lance, we brought you a complete rundown of the promotion. Today, we bring you the eye candy, every card in a set that will take Canadian consumers an estimated 30 or so cases of fine Molson Canadian products to complete.

Of course, passionate team collectors have discovered a far-less filling alternative on eBay. For the record, a complete 92-card set sold yesterday for $400.

After you’ve checked out the gallery, stay tuned for three highly entertaining television spots Molson Canadian created to support the promotion.

Now, for the must-see video spots:

76 Comments leave one →
  1. Robert permalink
    April 13, 2012 3:02 pm

    One great reason for me to love this set…my beloved Devils have 3 cards here and my most hated rival, the Flyers have a big fat goose egg!!!! Just reminds me of how great the Devils were in that 10 year span. Yeah!!! Go Devils – Go for #4!!!!!!!!!!!!!!!!

    • April 14, 2012 8:11 pm

      Um……I think you better look again.

      The Flyers won back-to-back in the 70’s.

      • John Paul Bell permalink
        April 15, 2012 7:38 am

        1974 / 1975 to be exact…

    • John permalink
      April 17, 2012 8:23 am

      3 wins in 10 years??? How about 10 wins in just 15 years dude??? Now that is true GREATNESS!!! ’65 – ’79 Montreal Canadians… The habs have won 24 cups… The most in NHL history…

      With Mr. Brodeur not what he once was, and nearing the end of his playing career, those 3 cups may be the only ones you get…

  2. Matt Gilman permalink
    April 13, 2012 6:20 pm

    I dont drink, but nice looking cards!

    • Matt Gilman permalink
      April 13, 2012 6:21 pm

      Go Rangers by the way!!

  3. quicksilveraus permalink
    April 14, 2012 7:15 am

    They look pretty cool! Have to say the Old Bruins logo is way better than the current day one!

  4. charles faires permalink
    April 15, 2012 8:19 am

    so are these cards in the 50 state’s or just canada,

  5. tswancoat permalink
    April 15, 2012 6:54 pm

    Sure hope there arent any redemptions in the beer boxes. Been waiting 2 years + for some of mine.

  6. brad762 permalink
    April 16, 2012 5:53 am

    These cards look great, and by the way thanks for hooking Chris at The Hobby Box up with the goodies for him to give away.

  7. April 17, 2012 10:12 am

    Got a few packs of these and there was a black card that said victory..and i won something apparently..?

    • April 17, 2012 11:39 am

      Very nice. Congrats. Let us know what you won.

      • John permalink
        April 20, 2012 8:52 am

        @Tracey ‘972’ Hackler

        On the back of the ‘Victory’ cards, it says ‘See your server for details of your prize’… Server? What server? Are the ‘Victory’ cards meant to be given out at restaurants? If a ‘Victory’ card should end up in a ‘retail’ pack, how would one go about ‘claiming’ their prize?

        John –

      • April 20, 2012 10:22 am

        Checking with Molson on this now and will let you know what I hear.

      • John permalink
        April 20, 2012 10:32 am

        Thanks Tracy…


      • John permalink
        April 20, 2012 2:06 pm

        Hey Tracy…

        Did you get in touch with Molson? What’s the scoop?

      • April 20, 2012 3:47 pm

        I did and they told me to tell you that someone from Molson would be in touch.

    • John permalink
      April 17, 2012 11:45 am

      Do you want to sell ‘Victory’???

    • John permalink
      April 20, 2012 8:45 am

      @hp… email me…

      • April 20, 2012 10:36 am

        emailed ya…and the pack of cards I got at a bar…hense the see your server, which I did and no one there knew what was going on. And neither do the Molson reps on the phone.

      • John permalink
        April 20, 2012 11:27 am

        Yeah, the ‘Victory’ cards are supposed to be Franchise cards obtained at Sports Bars and not to be had in the Retail packs.

        @hp said: “Hense the see your server, which I did and no one there knew what was going on. And neither do the Molson reps on the phone.” Now that there is funny… 😛

    • John permalink
      April 20, 2012 8:54 am

      DId you get ‘Victory’ out of a ‘retail’ box of beer?

  8. April 17, 2012 11:49 am

    ummmm….not until i find out what i won!

  9. John permalink
    April 21, 2012 9:15 am


    The team crests on all the cards have dark print on the lower half of the crest and lighter print on the upper half of the crest. At first I thougth that it was a printing mistake, but after examining all of the card crests, they are all like this… Why is the crest print like this? Why not just make them all the same ‘shade’?

  10. April 24, 2012 7:07 am

    Any update on the Victory Cards from Molson’s? I got one the other day and am wondering what to do with it.

    • John permalink
      April 24, 2012 11:44 am

      Hey Dave,

      Did you get ‘Victory’ at a bar/restaurant? If so, you have to show the card to your server or manager of the establishment… They will give you your prize… If they aren’t sure as to what the prize is, let me know and I’ll get you hooked up…

      BTW, do you want to sell ‘Victory’? I’m interested in purchasing it from you…


      • marta permalink
        April 24, 2012 9:05 pm

        So I’ve just read all these posts and have 2 black victory cards and Molson had no clue. Can someone please tell me what to do with them to get this so called prize? whatever it may be. Thanks 🙂

      • John permalink
        April 25, 2012 12:57 pm


        As I mentioned above, you have to ask the server of the bar that you got the cards at what your prize is… Once you claim your prize(s), would you be interested is selling one, or both of your ‘Victory’ cards?

  11. John permalink
    April 24, 2012 11:46 am

    When will this post be ‘released’ from ‘moderation’?

    • April 25, 2012 6:34 am

      john, you seam to be interseted in these victory cards. do you know what the prize is…… i am really curious

    • John permalink
      April 25, 2012 12:50 pm

      No, I don’t know what Molson’s prize is for the ‘Victory’ card… do you?

    • John permalink
      April 26, 2012 9:25 am


      A friend of mine just got her ‘prize’ for receiving the ‘Victory’ card. She got an NHL hat, t-shirt and a hoodie… NICE!!!

      • Ryan permalink
        June 26, 2012 10:58 am

        Hi, I am wondering if anyone had a victory card they would like to sell or trade. I have any card anyone needs to complete a set. I would even trade an entire set if someone was willing. Thanx.

      • Danny jensen permalink
        June 26, 2012 11:14 am

        Ryan, if i come across a victory card, it’s yours. i am more interested in completing my set.
        i have 69 of the 92 cards, plus lots of doubles, if you know anyone looking at trading doubles to complete at set let me know. i will keep an eye out for the victory card and email you when or if i get one

      • Ryan permalink
        June 26, 2012 11:52 am

        That’d be great. Are you interested in buying the ones you need?

      • Danny jensen permalink
        June 26, 2012 12:43 pm

        Ryan, yes i am. there are 23 of them. how much do you want to sell them for?
        i am very interested in buying them.

  12. jim trepanier permalink
    April 24, 2012 9:01 pm

    yes i too have a victory card and wondering what i need to do thanks jim

    • John permalink
      April 25, 2012 1:01 pm

      Jim… see your server at the bar you were at where you got the winning ‘Victory’ card… Do want to sell your ‘Victory’ card?

    • John permalink
      October 27, 2012 1:51 pm

      Hey Jim… Do you still have your ‘Victory’ card? Do you want to sell it?

      John – Bramtpon, ON

  13. marta permalink
    April 25, 2012 11:27 pm

    How much would you buy the victory card for John?

    • John permalink
      April 26, 2012 9:20 am

      Would you be willing to take $30 for ‘Victory’?

      Shoot me an email at

    • John permalink
      May 20, 2012 11:19 am

      So… do you want to sell your ‘Victory’ card???

    • Ryan permalink
      June 26, 2012 11:21 am

      Still have any victory cards for sale?

    • John permalink
      October 27, 2012 1:54 pm

      Hey Marta…

      Do you still have your ‘Victory’ cards? Do you want to sell them?


      John – Brampton, ON

  14. Darcy44 permalink
    April 29, 2012 7:17 pm

    The victory cards are redeemed at the bar you get them at for some swag (hat, cooly, etc) and an additional pack of the cards.

  15. J.C permalink
    May 12, 2012 3:12 pm

    I Have full collection plus doubles for sale

    • John permalink
      May 14, 2012 10:43 pm

      How much you asking for the full set?

    • Dennis permalink
      May 26, 2012 9:51 am

      Looking to complete a set. Shoot me an email and we can discuss doubles and price.

      • Danny jensen permalink
        June 26, 2012 11:17 am

        Dennis, if you have doubles maybe we can trade or i can purchase doubles from you. i need 23 more cards to complete the set.

    • Danny jensen permalink
      June 18, 2012 1:41 pm

      i am looking to complete a set. need 27 more cards.
      willing to trade(i have lots od doubles) or purchase.
      please let me know.

    • Danny jensen permalink
      June 26, 2012 11:19 am

      how much do you charge for your doubles? i am interested.

  16. brian permalink
    May 19, 2012 10:03 pm

    has anyone gotten a card that has been cut the opposite way? i got one today and i cant seem to find anything on it

  17. richard permalink
    July 3, 2012 6:47 am

    I won the 5th prize, one of 50, 92 card framed memorabillia, i dont watch hockey nor do i play, had it on for sale. highest bidder wanted to give me 750.00 for it. Any know what the actual value of this may be, and what i may expect to get from it……

    • John permalink
      July 3, 2012 7:18 pm


      Retail value of the framed set of 92 cards, according to Molson, is $400. I’d say that you would be doing VERY well at $750…

      Are you looking to get MORE than $750 for the framed set???

      John – Brampton, ON

      • richard permalink
        July 4, 2012 4:55 am

        John, yes 750$ is a good offer, but i figure i will wait and see what kind of offers i get before selling. I may just get one person who REALLY wants it……. and seeing as it was only a canadian contest, maybe i will advertise in the USA…. never know…..

    • John permalink
      July 4, 2012 9:57 am


      If you do not watch hockey, nor play hockey, and obviously… have no interest in hockey, how / why then did you collect TSCC cards necessary to become a winner of the framed 92 card set??? Just curious dude…

      John – Brampton, ON

      • richard permalink
        July 4, 2012 11:36 am

        i may not be an advid sports fanatic, but i am a very dedicated molson beer drinker, i drank molson-ex when i was in Ontario and Montreal, but they dont sell molson ex in Nova scotia. I love my beer…. and figured why not participate in the contest…….

      • John permalink
        July 4, 2012 1:02 pm

        Fair enough dude…

  18. John permalink
    July 4, 2012 9:25 am

    Hey richard…

    Yes, you are correct there dude… YOU JUST NEVER KNOW…


    Think about it… Americans ‘dislike’ (and that is a ‘Polite’ term) us Canadians. Moson is a Canadian company.

    $750 for a ‘Canadian’ made item… that our friends south of the border could do them selves (minus the Molson logos) for half the cost? I’m not trying to negetive here… just realistic… One can buy the 92 card set for under $100 + $300 to $400 for framing… that’s $500 bucks…

    Wouldn’t the 92 card set look awesome framed in the shape of the Stanley Cup??? That would be frick’n AWESOME!!! I bet it could be done for $500 or less…

    Anyways… best of luck with selling your framed 92 card set…

    BTW, I have one of these framed sets for sale also, could you let me know the contact info for the person that is willing to pay $750. That’s much more than the $500 that I was going to ask…

    John – Brampton, ON

    • July 4, 2012 9:30 am

      Actually, we love Canadians — and Canadiens, for that matter — here in the states. And we’re extremely proud of our partnership with Molson!

      • John permalink
        July 4, 2012 9:39 am


        Canada is MOCKED by the USA… That is a fact!!!

      • July 4, 2012 10:18 am

        Panini America finds Canadian collectors to be extremely passionate and well-informed. Count us as fans!

      • John permalink
        July 4, 2012 1:00 pm

        Thank you!!! 🙂

      • John permalink
        July 4, 2012 2:20 pm


        Does Panini have any plans to ‘add to’ the 92 card set with a card of the 2012 Stanley Cup winners ‘Los Angeles Kings’, and any future Stanley Cup winners???

  19. richard permalink
    July 4, 2012 9:26 am

    I would have another question regarding my winnings…. are the cards going to be like the one from the cases of beers, or at the local drinking hole? or would they be different in someway…..

    • John permalink
      July 4, 2012 9:47 am

      That’s an interesting question richard…

      Are the cards that were to be had in beer cases different from those that could be had at the pub??? I have not seen any discrepency in the looks of any of the cards…

      Why do you ask???

      John – Brampton, ON

  20. Paul permalink
    August 21, 2012 6:57 pm

    Anyone interested in a few complet sets with the victory cards? I have two for sale and asking 250.00 each,

  21. Duane permalink
    September 2, 2012 10:30 pm

    Nice looking cards. I especially like where they used the logos as they were used at the time. Oh, but just had to be a few exceptions: the 1918 Toronto Arenas logo is missing, instead we get the NHL logo, and not even the NHL logo of 1918. The 1925 Victoria Cougars, no logo, and again today’s horrible NHL logo when the winners weren’t even an NHL team. The worst offender, the 2004 Tampa Bay Lightning. They used their original logo when they won the Cup. That horendous logo that a 5 year old could have done a better job on didn’t debut for another couple of years. Other than those 3, nice set!

  22. joe permalink
    November 2, 2012 8:39 am

    i have 5 complete sets all with the victory card and about 4 sets missing under 5 cards just want to know the value of the sets and the victory card i have about 9 of the black victory cards

    please email

  23. Norm Sanford permalink
    November 22, 2016 1:44 pm

    I am thinking about completing a set for my grandson, can anyone help me out here. I know it’s been a while since this promo was around.



    • Joe permalink
      November 26, 2016 5:36 pm

      I have plenty of extras and sets as well as the black victory card


  1. Hockey News Fight Vids And More from around the nhl

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: