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Breaking News: Panini America Announces Long-Term Agreement with NFL, NFLPA

April 23, 2012

Panini America, the world’s largest sports and entertainment collectibles company, announced today that it has reached a long-term agreement with the National Football League and NFL PLAYERS granting the company domestic and international rights for up to 18 product releases annually.

“We’re pleased to continue our relationship with the NFL and the NFLPA,” said Panini America CEO Mark Warsop. “The NFL and NFLPA are two of our most important licensors, and these new agreements will enable us to continue producing sought after products for NFL fans for years to come.”

The new agreement takes effect immediately and will be incorporated into Panini America’s first NFL product of the season, 2012 Prestige Football, which releases in June and will include the first licensed NFL Rookie Cards of anticipated draft prospects such as Andrew Luck, Robert Griffin III, Justin Blackmon, Trent Richardson and more of the NFL’s newest players.

“We are pleased to continue working with Panini America to offer our fans more ways to connect with the NFL and the players they love,” said Leo Kane, NFL Senior Vice President of Consumer Products. “Panini America has been – and will continue to be – a great teammate for the NFL.”

“The NFLPA is pleased to extend our partnership with Panini America, a proven industry leader and innovator of NFL player trading cards,” said Keith Gordon, President of NFL PLAYERS INC. “Panini football product continues to be highly pursued by hobby enthusiasts and novice collectors alike. We, along with our players, look forward to Panini’s ongoing product development, hobby enrichment programs and support of our marquee events including the NFLPA Rookie Debut and Rookie Premiere.”

Panini America is the only company in the world that manufactures licensed trading cards and stickers for the NFL, NFLPA, NBA, NHL, NHLPA, MLBPA and FIFA World Cup. The company also owns exclusive entertainment licenses with Disney, Justin Bieber and Michael Jackson, and more than 600 global licenses with other sports and entertainment properties.

13 Comments leave one →
  1. April 23, 2012 11:40 am

    Great news, any details on the duration and whether this new agreement adds/removes anything from products as we know them? Thanks Tracy!

  2. Jamey permalink
    April 23, 2012 11:46 am

    A juggernaut …Panini is a juggernaut.

  3. Matt Gilman permalink
    April 23, 2012 12:40 pm

    Tremendous news!! Congrats everyone at Panini! Really looking forward to Prestige 2012!

  4. Lee Patton permalink
    April 23, 2012 1:24 pm


  5. volsguy16 permalink
    April 23, 2012 6:44 pm

    now i wish they could get the clc liscense from upper deck so they can make some cards with the players in their college uniforms. upper deck is wasting this liscense imo. they make draft picks cards with no veterans. that stinks!!! please please panini get this liscence from upper deck!

  6. April 23, 2012 9:05 pm

    Great news, it just wouldn’t the same without some of Panini’s products out there!

  7. April 24, 2012 8:43 am

    Congrats Panini! Great news!

  8. April 24, 2012 1:52 pm

    good news for panini but bad news for collectors. Not saying that what Panini has been putting out the past few years were bad (some were great products), but eliminating competition leaves too much room for error and uninspiration on Panini’s part. Don’t like this news at all.

  9. ricklikesmusclegirls permalink
    April 25, 2012 1:40 pm

    first football out in June?! ….good to know!
    Does anyone know if Panini will release a retail baseball product? The stuff at the hobby stores is tooo $$$$

  10. deloreanfan81 permalink
    May 7, 2012 9:34 pm

    awesome news…congrats guys

  11. Student of the Game permalink
    July 26, 2012 12:31 pm

    Eccezionale! Panini has it going on! Clearly looking to move this great childhood pastime forward! Thank you, Panini!


  1. Breaking News: Panini America Announces Long-Term Agreement with NFL, NFLPA - Blowout Cards Forums
  2. Panini Peek Preview: 2012 Prestige Football « The Official Panini America Blog

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