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Aftermath: One Week Later, Panini America Father’s Day Cards Generating Big Bucks

June 24, 2012

One week ago today, hobby shops across the country were filled with a Father’s Day buzz the likes of which the collectibles industry has rarely, if ever, seen before. The subsequent social media buzz created by the countless Tweet-worthy pulls, collection-making cornerstones and memorable moments from the rousing Panini America Father’s Day promotion is still going strong today.

It doesn’t hurt that some of the key cards made specifically for the promotion continue to sell for crazy money on the secondary market. From the short-printed Cracked Ice inserts to the scarce parallels to the staggering array of low-numbered, big-ticket autographs, it’s clear that Panini America created a mother lode of must-haves for Father’s Day.

The following gallery includes some of the most staggering sales prices that have transpired on eBay over the last week.

25 Comments leave one →
  1. Kevin permalink
    June 24, 2012 12:05 pm

    Tracy, any National details yet?

  2. XstreamINsanity permalink
    June 24, 2012 12:05 pm

    Tracy, can you confirm Marketing received my email with my address for the Father’s Day contest you guys held? I didn’t receive a response email and just wanted to verify. Thanks again for the contest and thinking of the collectors.

    • June 24, 2012 12:35 pm

      Got it, man. Packs are going out first thing in the morning.

      • XstreamINsanity permalink
        June 25, 2012 10:57 am

        Much appreciated. I’m just always fearful about sending my address to an email I’ve never used before, don’t want it ending up in the wrong hands. đŸ™‚ Hope all is well over there at Panini.

      • bruce sims permalink
        June 25, 2012 12:47 pm

        Sweet Deal. Cant wait to see what my son pulls for me over skype!

  3. Jeff permalink
    June 24, 2012 12:07 pm

    Are you guys going to put out a checklist for all the cards that were produced for the Fathers Day Redemption?

  4. June 24, 2012 12:21 pm

    Great gallery, these cards really took on a life of their own this week!

  5. June 24, 2012 12:21 pm

    Great Promotion! My customers keep coming back for more Father’s Day Packs (we have about 450 left). Tons of great pulls: Kobe Bryant Shoe, Mario Lemieux Auto, Josh Hamilton Auto…… One of my customers is working on a complete set (without autos or memorabilia) from all the packs he opened. We will take pictures and post on our site when he is done.

  6. Matt Gilman permalink
    June 24, 2012 1:49 pm

    Happy Sunday Tracy! Love the gallery! Was an awesome promo! I was excited to be able to take part in it!

  7. gregmalloy permalink
    June 24, 2012 3:14 pm

    Are you guys gonna show a print run on the checklist?

  8. russell arbogast permalink
    June 24, 2012 5:48 pm

    we but alot of panini products but our local card shop did not have the fathers day packs- so we missed out on this one- my kids bought me a box limited,and totally certified and a box of football prime sigs thinking I would get some fathers day packs but no such luck but did get some nice cards in the boxes….. Thanks tracy for the blog post and also for doing such great things in the hobby community- hopefully next time we will get a chance to get some awesome packs like these….

    • June 24, 2012 10:19 pm

      Thanks, Russell. Glad to hear your kids contributed to your collection. Here’s hoping you pulled some winners.

  9. russell arbogast permalink
    June 24, 2012 5:49 pm

    Also love the gallery pics as well nice to see what was in these father day packs!!!!!

  10. Mike permalink
    June 24, 2012 8:38 pm

    Great cards, but my card store recked the event w/ there pack distribution…
    Hopefully next time all will be treated the same……..

  11. daveylangs permalink
    June 24, 2012 9:07 pm

    Hey Tracy since u guys do these promotions every once is there any price guides or way to find out the prices on them or are they not priced due to scarcity?

    • June 24, 2012 10:18 pm

      Provided their produced in quantities of more than 25, Beckett Media will typically price these cards online and occasionally in print. Other sites, such as Cardboard Connection, will cover what folks are paying on the secondary market for these promotional cards.

  12. Darron Bradley permalink
    June 25, 2012 7:04 am

    These type of events really stinks for all of us with no shop in driving distance!!

    • Ryan / ( permalink
      June 25, 2012 3:48 pm

  13. June 25, 2012 7:52 am

    Some very nice cards there, it is little wonder they are fetching the big bucks!

  14. Ryan / ( permalink
    June 25, 2012 8:50 am

    I’ve completed the set and it’s awesome. The addition of the Foil /499 cards made for a nice chase. I hope that the National Convention set will have a level of difficulty as well, ** cough ** Baltimore Ravens and Old Baltimore Colts ** cough **. Thanks to Panini!

  15. Michael Oddo permalink
    June 25, 2012 4:48 pm

    I pulled the 1/1 Josh Hamilton auto from my packs, but Panini fails to respond to my tweets on twitter! @Oddo1974 on twitter!

  16. Nick permalink
    July 25, 2012 6:55 am

    Tracy – just pulled a Stan Musial auto from one of the father’s Day packs I just got. Any idea of the print run? Thanks, Nick


  1. Panini America Peeks “Cracked Ice” from 2012 National Wrapper-Redemption Set « The Official Panini America Blog

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