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Panini America Readies Official 2012 NFL Sticker & Album Collection for Kickoff

July 26, 2012

Panini America, the leading global publisher of sports and entertainment collectibles and the official trading card and sticker manufacturer of the Pro Football Hall of Fame, has announced its cover athletes for the Official 2012 Panini NFL Sticker & Album collection.

The Official 2012 Panini NFL Sticker & Album collection features six of the NFL’s top stars as its cover athletes including two-time Super Bowl MVP and New York Giants quarterback, Eli Manning.  Manning isn’t the only New York Quarterback on the cover. Also featured is New York Jets quarterback Tim Tebow, as well as quarterbacks Aaron Rodgers of the Green Bay Packers and Cam Newton of the Carolina Panthers. Joining the four quarterbacks are New England Patriots tight end, Rob Gronkowski and Detroit Lions wide receiver Calvin Johnson.

“Our Official NFL Sticker & Album Collection continues to grow in popularity every year and over its first two seasons has been enjoyed by millions of fans and collectors,” said Panini America CEO Mark Warsop. “It’s a unique fan experience that is fun and affordable for the entire family while also appealing to the most hardcore fans. We’re truly excited about the launch of the 2012 edition.”

The 72-page full-color album includes 494 stickers (354 glossy, 100 special holographic stickers and 40 micro-etched stickers) and features two-page spreads for each of the 32 NFL teams.  It also includes special sections for the top 2012 rookies including No. 1 overall pick, Indianapolis Colts quarterback Andrew Luck, and Washington Redskins quarterback Robert Griffin III, a recap of the 2011 NFL Playoffs and Super Bowl XLVI, and a one-page tribute to the 2012 Pro Football Hall of Fame inductees.

For the second consecutive year, Panini America, the exclusive trading card partner of Pop Warner, has partnered with the youth football organization for an in-album concussion awareness program that will award new football helmets to Pop Warner teams that collect 2012 NFL Sticker packet wrappers throughout the season.

“As millions of kids suit up for the upcoming football season, the NFL Sticker Collection serves as a unique platform to help parents, participants and coaches understand the symptoms to identify concussions,” said Jason Howarth, Panini America Vice President of Marketing. “As kids collect their favorite NFL players and look to complete their 2012 NFL Sticker Collection, we look forward to awarding new helmets to Pop Warner programs around the country.”

NFL Sticker Collection packets include seven stickers and retail for $1, while the 72-page album will retail for $2. The Official NFL Sticker & Album Collection is available at retailers nationwide including Target, Walmart, Michaels, Learning Express, AC Moore, Shopko, K-mart and Dollar Tree. The collection is also available at the Panini America Online store.

13 Comments leave one →
  1. daveylangs permalink
    July 26, 2012 12:22 pm

    I think its great when i was a child i remember love playing wit stickers and putting them in the albums! I think its another great way to get kids into sports and collecting! Its a good idea to get our children into some kind of hobbies at a young age! Heck im even gonna go out and get me some and im 30! Great job Panini in trying to keep our youth interested in sports and collecting!! 🙂

  2. Matt Gilman permalink
    July 26, 2012 1:08 pm

    Thanks for the preview Tracy. I know you put it on here for me 😉 I saw the post called my son over and he is so stoked! In his exact words “wow…a new one!!”

  3. Student of the Game permalink
    July 26, 2012 1:54 pm

    Eccezionale! I certainly won’t lose my fond childhood memories with the investment Panini is making on a yearly basis…I can’t wait to introduce my 22 mo. old son to their trading cards / stickers!

    Do you think they will come out with larger sized stickers / trading card images?

    Grazie, Panini!

  4. Lukas Ham permalink
    July 26, 2012 4:00 pm

    Great design on the stickers.

  5. July 27, 2012 4:27 am

    Looking good!! Go Pats!

  6. Dom Ciesco permalink
    July 27, 2012 11:49 am

    I can’t wait for this. I already have the 2010 and 2011 collections complete. Good work Tracy and everyone at Panini.

  7. August 30, 2012 12:11 pm

    Appreciate the link.


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