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Panini America Shares Highlights from the First Box of 2012-13 NBA Hoops Basketball

August 16, 2012

I have a confession to make: The Panini America Marketing team didn’t wait until its traditional taping of Panini Unwrapped — like we normally do — to open our first box of 2012-13 NBA Hoops. Like most basketball collectors, we simply couldn’t wait.

So when Humberto Percy dropped off the marketing allotment of Hoops boxes last night, it was too late to film Panini Unwrapped — but I decided to crack the wrap on that first box anyway. Like I said, I couldn’t resist. Not to worry, we used another fresh box to film Panini Unwrapped this morning — and that must-see episode is coming later along with a chance for you to win one of four boxes.

As for last night’s first box? While we didn’t capture it on video, I did document the myriad highlights from the behemoth 36-pack break with my trusty iPhone camera. What follows is a massive 70-image first-box recap showcasing some base cards, many of the Rookie Cards from our historic Double Rookie Class, the Glossy and Artist’s Proofs parallels, the inserts, the autographs, the first installment of Kobe Anthology — you know, a little bit of everything.

So dive into the following gallery as you prepare for tomorrow’s release of 2012-13 NBA Hoops — and stay tuned to The Knight’s Lance for that aforementioned episode of Panini Unwrapped.

20 Comments leave one →
  1. Student of the Game permalink
    August 16, 2012 1:56 pm

    Classy designs! Sad to see Ray Allen leave Boston, but looking forward to him on a Panini trading card in his Miami Heat uniform 🙂

  2. August 16, 2012 2:05 pm

    Sorry, no case hit (Byron Scott) lol

  3. August 16, 2012 2:14 pm

    Good looking release again this year Tracy, a nice way for the casual fan like myself to learn the new players and get an introduction to the impending season. Thanks for the gallery!

  4. Bobby Cooper permalink
    August 16, 2012 2:38 pm

    So when is the official release date? Im not seeing them at my local Wal-Mart or Target.

  5. Jamey permalink
    August 16, 2012 2:48 pm

    Sharp gallery and an excellent primer for the ’12-’13 season.
    Last season’s model was a really fun amd affordable break. How enjoyable? I used 3 boxes as part of my “Winter Reading” Program at the library. The kids manupulated the stats’ in the flip-side of the cards in a manner similar to pack-wars, and then they kept the cards! I have those kids…and would-be participants begging me to run the program again.
    The kids certainly enjoyed the game, which is challenging, but keeping the cards (and the Dunleavy ‘graph) was the highlight!

  6. August 16, 2012 3:34 pm

    Still not sold on those rookie impact cards other than that it looks a cracking release!!

  7. Jay M permalink
    August 16, 2012 3:49 pm

    Interesting product! I like the idea of the “COACH CARDS” because I can them signed in-person when I autograph at Sacramento Kings games for the away team? Nice design and looks like a big improvement compared to the last hoops!

    Looking forward to the new prestige basketball! When is the official release date on that?

    Tracy are you guys ever going to bring back PANINI Studio Basketball! That was the best box ever because in-person autographers love getting those signed by the athletes! If you do that would be amazing!

  8. Dan Quigley permalink
    August 16, 2012 4:05 pm

    Why didn’t you guys do anything to indicate a player is a rookie? I couldn’t tell you the last time I have seen this. I personally don’t like it.

  9. Jaelynn permalink
    August 16, 2012 4:12 pm

    So this will be in stores tomorrow ?

  10. Matt Gilman permalink
    August 16, 2012 5:34 pm

    Won’t have to run HOOPS to find and enjoy this product.

  11. Zoran Petrovic permalink
    August 16, 2012 7:00 pm

    the best rellease so far,i love the quality and design of the cards,and the most of all you guys really put it together in this product bringing both rookie draft 2011 and 2012 together,plus a kobe anthology pack seriusly cant wait to get the hands on the 3-4 hobby boxes myself.also one sugestion i think that panini website store should have a product available as soon as you guys do a panini unwraped,its just not cool for me to go search other websites for your own product is on the web couple months later.LOVE THE WORK YOU GUYS DO

  12. Leomearl permalink
    August 17, 2012 7:10 am

    Nice design hope to see Jason kidd in New York uniform. Also i need more to see on card auto.


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