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Is Panini America’s Dress for Success Insert the Best-Kept Secret of the NFL Season?

September 20, 2012

Panini America’s 2012 Rookies & Stars Longevity Football, the retail-oriented  relative to both the hobby and standard retail versions of 2012 Rookies & Stars Football, finally made its way to store shelves last week. But that, of course, is not really the news hook here.

The big story, at least to me, is that it includes a few exclusive insert sets not available anywhere else, highlighted by the fantastically fashioned Dress for Success, a 35-card chase that easily ranks as one of the coolest-looking insert sets of the 2012 NFL trading card season so far.

Frankly, I thought as recently as a few weeks ago that Dress for Success would once again be part of the base Rookies & Stars release this season. But I was wrong. Then, I figured it would be exclusive to the retail version. Wrong again. So when I found out that it would be found only in Longevity, well, I just had to spread the word.

The 35 cards in the set — which features a base event-worn-memorabilia version as well as a scarcer prime-memorabilia version numbered to 49 — pay tribute to the superstar rookies who attended the 2012 NFLPA Rookie Premiere set against a dramatic, cloud-filled backdrop.

There’s a miniature-poster appeal at play on these cards and words alone simply can’t do them justice. So for your viewing pleasure, here’s a complete 35-card gallery of the prime-memorabilia versions.


20 Comments leave one →
  1. Sport Card Collectors permalink
    September 20, 2012 11:57 am

    Amazing gallery! I must ask though..why is David Wilson’s jersey orange or is it just the color from the lighting?

    Like the Randle as well!

    • September 20, 2012 12:00 pm

      Fear not, my good man. That is red.

      • Sport Card Collectors permalink
        September 20, 2012 12:28 pm

        Alright. Thought that it might be. Really stands out from all of the others so had to check 🙂

  2. Joe permalink
    September 20, 2012 12:02 pm

    This is the best these cards have looked ever, hands down, no question about it, if you guys change the design T-Hack thats stupid.

  3. September 20, 2012 12:33 pm

    that Foles is awesome

    • September 20, 2012 4:10 pm

      I think Foles is pointing toward his future as starting QB of the Eagles.

  4. Ernest Hebert permalink
    September 20, 2012 12:35 pm

    The cards are really nice but those card backs are awesome!!!

  5. September 20, 2012 12:38 pm

    FANTASTIC looking set, really love that Luck patch! Thanks Tracy!

  6. September 20, 2012 12:51 pm

    Great Cards!

  7. September 20, 2012 3:27 pm

    Love it, I think that there should more sets like this! It has players with a diff background! I always love when the creative team puts more art into there work!

  8. September 20, 2012 4:12 pm

    I got some of these cards in a Target box and I really like them. Very creative. I got all basic one-color swatches, but the cards themselves make up for that with their cool design.

  9. Jim Carey permalink
    September 20, 2012 6:17 pm

    Tracy, are any of these hot rookies being given away? I need something to start my 2012 Rookies & Stars collection.

  10. Truth17 permalink
    September 21, 2012 1:59 am

    Those are some pretty sharp cards. Might snag a blaster and try to hit one.

  11. September 21, 2012 8:14 am

    Those are really kick-butt!

    Having the guys point like that was a stroke of genious. It adds so much strength to the cards, they really look tough.

  12. Scott permalink
    September 21, 2012 8:27 am

    That’s a lot of pointing…

  13. Hackler man permalink
    September 22, 2012 4:21 pm

    Dude those are mother Effin awesome!!! Best rookies and stars insert, besides the crusade.

  14. panthersfan89 permalink
    September 25, 2012 9:44 pm

    I bought a box at Target, and got two of them, not patches, but the photography is amazing. Even the ones without prime swatches have a prime feel to them.

  15. December 8, 2012 6:54 pm

    These are Awesome!I’ll have to find me a box to try it out! If I do, I’ll YouTube my break!


  1. Anonymous

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