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Unwrapped After Dark: Panini America and 2011-12 Dominion Hockey (Special Contest)

September 26, 2012

The fact of the matter is this: We’re so excited for the Friday release of 2011-12 Dominion Hockey that we simply couldn’t wait until tomorrow to post this historic edition of Panini Unwrapped, our first episode ever to debut at night.

But special products call for special measures, and it doesn’t get much more special than 2011-12 Dominion Hockey. Throw in a fun cross-promotion with YouTube breaker TheTruth17 and tons of great prizes and, well, we have all the ingredients for a truly epic Unwrapped experience.

Throughout tonight’s video, in addition to some amazing cards, you’re also going to see eight different letters and a symbol splash across the screen. Write them down. When you’re done here, go check out TheTruth17’s sign-up video for his upcoming 2011-12 Dominion Hockey case break. While you’re watching that, you’re going to see nine more letters splash across the screen. Write those down, too.

When you have all 17 letters and the symbol, you’ll want to unscramble them to create a simple, fitting phrase. When you’ve figured it out, direct message TheTruth17 on YouTube your answer AND leave your answer in the comments section of this Panini Unwrapped episode below.

All correct entrants will be entered into a random drawing to win some sweet loot that includes a box of 2011-12 Dominion Hockey (yes, you read that right), some of the sweet cards from this edition Panini Unwrapped and perhaps an autographed hockey puck or two.

Whatever you do, have fun with it and enjoy the videos. (Special thanks to video-production magnate Tom “The Ripper” Key for his special-effects wizardry.)


Oh, and just so you have it handy, here’s TheTruth17’s video:

115 Comments leave one →
  1. Tim Y permalink
    September 26, 2012 11:35 pm


    • Tim Y permalink
      September 27, 2012 12:07 am

      Great promo, finished both videos. Just wanted to make sure, Panini’s video said 9 + 9, blog post says 8 + 9.

      I got 9 + 9.

      And are any of the letters rotated? Ie 90 degrees clockwise.

      • September 27, 2012 12:09 am

        It’s actually eight letters and a symbol in ours and nine letters in TheTruth17’s. I believe all the letters are straight up.

      • September 27, 2012 1:20 am

        not all letters are upright

  2. September 26, 2012 11:37 pm

    Very nice

  3. Sean Watko permalink
    September 26, 2012 11:56 pm


  4. Jay L permalink
    September 27, 2012 12:00 am

    Answer-Panini & The Fire Hand

  5. Marcus S. permalink
    September 27, 2012 12:01 am

    Panini & The Firehand

  6. September 27, 2012 12:01 am

    Panini & The Firehand

  7. Bobby Wickersham permalink
    September 27, 2012 12:07 am

    Awesome break guys!

  8. Andrew aka RoogyRoogs permalink
    September 27, 2012 12:08 am

    Panini & TheFireHand (or vice versa)

  9. Shawn Findlay permalink
    September 27, 2012 12:12 am

    One question, I believe in chads video, the last letter did not show, I only counted 8, could have missed one though, thank you

  10. Tyler permalink
    September 27, 2012 12:16 am

    Depending on the orientation of the words and the “&” sign it’s either “The FireHand & Panini” or “Panini & The FireHand”

    Thanks again for the contest! You guys are revolutionary! Also going to be trying to pursue a base set!

  11. Norland permalink
    September 27, 2012 12:18 am

    The Fire Hand & Panini

  12. Eric3up3down permalink
    September 27, 2012 12:20 am

    Panini & The Firehand

    Thanks a lot hope I win. Already got spot in break as well.

  13. September 27, 2012 12:20 am

    panini and dominion

  14. Imran R. permalink
    September 27, 2012 12:20 am

    Panini & The FireHand or The FireHand & Panini

  15. Phil S. permalink
    September 27, 2012 12:26 am

    I believe the phrase is Panini & The Firehand. The product looks amazing, hope I get picked!

  16. Den1013 permalink
    September 27, 2012 12:26 am

    Panini & The Firehand

  17. mike ashley permalink
    September 27, 2012 12:32 am

    Panini & The Fire Hand

  18. Eric Cabreros permalink
    September 27, 2012 12:36 am

    Sheriff & Panini aid

    Happy birthday to my 17th year old brother Lorenz on sept 28…

  19. Korey Heiselman permalink
    September 27, 2012 12:57 am

    Panini & The Firehand

  20. Shawn Findlay permalink
    September 27, 2012 1:12 am

    I wasn’t sure if I was supposed to put my answer here or on the youtube video, so I will put it here “Panini and the Firehand” thanks for the contest guys

  21. richkulach permalink
    September 27, 2012 2:09 am

    By george, I think I’ve got it:

    Panini & the hired fan

    Not bad for being up for 22 hours now. Ha. Good luck to all who have entered.


  22. Simo (mphoenix81) permalink
    September 27, 2012 2:51 am

    Panini & The Hired Fan. One of the letters was rotated by 90 degrees by the way.

  23. September 27, 2012 3:06 am

    my answer is : Panini & The FireHand

  24. September 27, 2012 5:12 am

    Very Very nice! Love the look of the cards as well as the swish looking boxes!

  25. September 27, 2012 5:34 am

    P a n i n i & T h e H i r e d F a n

  26. September 27, 2012 6:07 am

    ..AND leave your answer in the comments section on the Panini America blog:

    Well hopefully I did this right
    The Firehand & Panini

  27. Bryan Shaffer permalink
    September 27, 2012 7:12 am

    Hmmm all I can say is “PANINI & THEFIREHAND” are the best in the hobby! 🙂

  28. Matt Godbout permalink
    September 27, 2012 7:17 am

    Chad & Panini (or Panini & Chad) free tin

  29. Jonathan Williams permalink
    September 27, 2012 7:46 am

    Panini & The FireHand

    Kind of like “Jake And The Fatman”, only better.

  30. September 27, 2012 8:01 am

    The answer is Panini & The Fire Hand

    Thanks for the contest!

  31. Andrew McKay permalink
    September 27, 2012 8:04 am

    I believe the answer is Panini & The FireHand

  32. Andrew McKay permalink
    September 27, 2012 8:10 am

    What an awesome break, great seeing this product get opened and can’t wait to see it live.

  33. Jared permalink
    September 27, 2012 9:04 am

    Hey Tracy,

    Panini & TheFireHand appears to be the phrase.

    Really looking forward to Dominion and seeing what I pull from my pre-ordered box. The Peerless Patch autos look great as do many of the other designs.

  34. Paul Bartosz permalink
    September 27, 2012 9:07 am

    Panini & The Hired Fan

  35. Lindas1st permalink
    September 27, 2012 9:12 am

    Just great to see Chris in the video. Another great product Panini.
    BTW, Chris is one of the nicest people in the hobby, we need more Chris videos, let him loose Tracy.

  36. Lindas1st permalink
    September 27, 2012 9:16 am

    Oh yeah, love the decoys on top & bottom. That’s Chris thinking like a collector not a corporate executive. Love that, it’s why Panini is getting so popular in the hobby,

  37. Pekka Jokinen permalink
    September 27, 2012 9:57 am

    Panini & the Fire Hand

  38. September 27, 2012 9:59 am

    Panini & The Fire Hand

    Awesome stuff guys, I’m much excited to see more of the product this year!

  39. Ryan Q permalink
    September 27, 2012 10:14 am

    Panini & The Fire Hand

    I’ve been looking at these lettter for about 15 minutes and that is the best I can come up with….hope it is right!!!

    Thanks for the contest and it’s a great looking product as usual!!!

  40. Kyle permalink
    September 27, 2012 10:20 am

    Well I spent about 10 minutes on this and I’m not sure if I got the answer right, but I should be doing other things anyway so my contest answer is “The Panini Hear & Find”

  41. Eric Cabreros permalink
    September 27, 2012 10:51 am

    Panini & The Redfern

  42. Ryan Ondo permalink
    September 27, 2012 11:30 am

    Panini (Special Contest) Answer
    The Panini Hear & Find

  43. September 27, 2012 11:50 am

    Panini & their friend

  44. rninete permalink
    September 27, 2012 12:01 pm

    I have said it before, Panini has made the hobby exciting and fun for me and my son. Expensive,ha, but fun.

    Would love to win and I like the ccross promo with TheTruth17!

    I believe this is the answer:
    Panini & The Fire Hand

    BOOM, nice, I like it.
    Thanks for the contest and as always, look forward to the next post, contest, and Panini Unwrapped!


  45. frankb permalink
    September 27, 2012 12:51 pm

    “hear & find the panini ” is my answer. I hope

  46. Rafal Zdunczyk permalink
    September 27, 2012 1:10 pm

    Dominion looks nasty! Panini & thefirehand nice lil contest, thanks!

  47. Paul permalink
    September 27, 2012 1:50 pm

    Panini & the fire hand

  48. David Carnahan permalink
    September 27, 2012 2:31 pm

    Answer to the puzzle….”Panini & The Fire Hand”

  49. Zach permalink
    September 27, 2012 3:21 pm

    Panini & The Firehand

  50. September 27, 2012 3:48 pm

    Very nice looking product, love the Fleury patch/auto!! This might be the year when I finally pony up for a box or 2 (could only chase singles before)!

    My answer to the contest: Panini & The Firehand ; thanks for the giveaway!!

  51. September 27, 2012 4:27 pm

    Hopefully I figured it out!
    Panini & Firehand
    Also has the logos of each!

  52. September 27, 2012 5:01 pm

    Hopefully I got this right because this product is KILLER and I want in!!!

    I unscrambled – Panini & The Fire Hand

    Here’s to hoping a Canadian wins!!!

    Cheers boys, love the look of Dominion!!

  53. James M permalink
    September 27, 2012 5:25 pm

    Man, that Fleury patch is just plain sick. I would love to be able to win that one as I’m a diehard Pens fan. Going to submit my guess in a sec after this reply. Came up with two different phrases, but I’m going to post the one I’m pretty sure is the correct one. haha. 🙂

  54. bry1412 permalink
    September 27, 2012 5:26 pm

    We leave answers here? Does anyone know for sure?

    • James M permalink
      September 27, 2012 5:46 pm

      Yeah, you do leave your answer here on the blog. They just hide it till the contest is over. 😉 Don’t forget to DM TheTruth17 over @ YouTube your guess as well as they said up above you need to post it here and DM him too. 😉

    • September 27, 2012 5:55 pm

      Yes, you can leave your answer here.

  55. September 27, 2012 5:29 pm

    Hi Tracy & Chris,
    Not too many Hockey collectors in San Antonio since Chris left. However, buying Dominion is a no-brainer, especially after seeing how great Prime Hockey looks and is valued by collectors. We’ve got 12 boxes of Dominion due in tomorrow for Sports Cards Plus customers to bust. Can’t wait to see all the Great Hits.

  56. James M permalink
    September 27, 2012 5:33 pm

    Here’s my guess (I hope it doesn’t matter what side the words are on the “&” as long as long as the prase is the same, haha). I’ve also send it to TheTruth17 on YouTube as you’ve required under the YouTube screenname “rickmastfan67”. 😉 Had fun meeting you PaniniPuck and the others that were @ the NHL draft here in Pgh. 😉

    Panini & The Hired Fan

    • James M permalink
      September 27, 2012 11:51 pm

      It’s either that or….

      Panini & The Fire Hand

      hehe. But I guess you might only accept the first guess (but if not, I’d thought I throw it out there just in case). And believe it or not, this is what I came up with first, but thought that couldn’t be right. lol.

  57. bry1412 permalink
    September 27, 2012 5:59 pm

    Great contest! My answer is: Panini&TheFireHand. Hope that’s what you need. Looking forward to watching the breaks and hoping I can buy some maybe too. Thanks!

  58. Tom Brien permalink
    September 27, 2012 7:05 pm

    My answer is “Panini & The FireHand” I hope that is correct as the Boston Bruins Team Engravatures card would look great in my Bruins collection if I win! Thanks for the contest.

  59. Chris Longtine permalink
    September 27, 2012 7:26 pm

    Does everyone see my answer when I post it?

  60. September 27, 2012 7:27 pm

    Thanks a million for the contest!

    I believe the answer is:

    “Hear & Find The Panini”

    youtube id : forestrydave

    • October 1, 2012 9:38 am

      Wow, I thought I was right! After all, the symbols popped up after the sound and the panini logo….ah well, I guess I shouldn’t have thought outside the box. Thanks again for the contest, It was lots of fun!

  61. Dan C. permalink
    September 27, 2012 7:27 pm

    Best I could come up with: “Friend Panini & Heath”
    Don’t know who the heck Heath would be, but my brain is tired.

  62. Chris Longtine permalink
    September 27, 2012 7:27 pm

    Here is my answer Panini & The Firehand

  63. Scott Bleznick permalink
    September 27, 2012 7:57 pm

    I am sblez:
    my answer
    Panini & The Firehand

  64. Tim Y permalink
    September 27, 2012 8:11 pm

    Hear & Find The Panini

  65. William Christensen permalink
    September 27, 2012 9:31 pm

    Panini & NHL Friday.

  66. Gurminder Grewal permalink
    September 27, 2012 10:02 pm

    Panini & Fine Thread

  67. Kyle permalink
    September 27, 2012 10:18 pm

    If this isn’t right then I give up because I have been at this all day “& Panini Hired The Fan”?

  68. Avneet.G permalink
    September 27, 2012 11:09 pm

    It took me awhile and I’m still not sure of my answer.

    Panini & freehand hit

  69. Raman permalink
    September 27, 2012 11:11 pm


  70. Matthew Stewart permalink
    September 27, 2012 11:39 pm

    Hoping I’m right!!!
    the firehand & panini

  71. vic singh permalink
    September 27, 2012 11:52 pm

    My answer is : Panini & freehand hit


  72. Adam Nicholson permalink
    September 28, 2012 5:50 am

    So if i post my answer here it wont show up for all to see?

  73. Adam Nicholson permalink
    September 28, 2012 5:51 am

    My answer is:

    Panini & the hired fan



  74. 81wolfpack permalink
    September 28, 2012 7:39 am

    Panini & The Fire Hand

  75. Conceptance permalink
    September 28, 2012 7:53 am

    Does the contest end next Thursday night or did I miss it:(

  76. September 28, 2012 8:53 am

    Great Video Guys, just sad i missed the contest since I had to work out of town the last few days. So excited to get my hands on Dominion. What is the release date for Certified?

  77. September 28, 2012 8:55 am

    any word on winners or when the answers will be posted? thanks Tracy

  78. Andy Buchbinder permalink
    September 28, 2012 11:45 am

    Panini & Firehand

    Thanks for the contest!

  79. Will Nguyen permalink
    September 28, 2012 11:53 am

    Panini & firehand

  80. Michael Greenwood permalink
    September 28, 2012 12:00 pm

    Panini & Firehand

  81. Mike permalink
    September 28, 2012 1:02 pm

    Panini & The Fire Hand

  82. Paul B permalink
    September 28, 2012 1:21 pm

    Who won and what was the answer?

  83. John permalink
    September 28, 2012 1:44 pm

    Puzzle contest submission:

    Panini & The Fire Hand

    I’ll also be joining in one of the gb, please let me know if I need to include anything else


  84. Ryan E permalink
    September 28, 2012 2:07 pm

    Find Panini & Heather

  85. kenny roesler permalink
    September 28, 2012 2:24 pm

    is it panini & pathfinder like the comic book

  86. wille9 permalink
    September 28, 2012 2:52 pm

    When will next 12-13 product come

  87. September 28, 2012 3:03 pm

    Hey guys, great product, great job!!BTW, what was the answer to the two videos with the letters?

    • September 28, 2012 3:58 pm

      We’ll go through all the entries over the weekend and select the winners.

  88. September 28, 2012 3:04 pm

    Answer is “Panini & The Firehand” or “The Firehand & Panini”.

    Hopefully either or is acceptable.

  89. September 28, 2012 3:22 pm

    If the contest is still open…Panini & The Hired Fan

  90. Chris Z permalink
    September 28, 2012 3:56 pm

    Answer for the contest: The Firehand & Panini

  91. Kyle permalink
    September 28, 2012 3:59 pm

    the panini find & hear

  92. Andrew Ross Buchbinder permalink
    September 28, 2012 5:44 pm

    Panini & The Firehand

  93. Carol Geller permalink
    September 28, 2012 5:44 pm

    Panini & The Firehand

    thanks 4 the contest!

  94. Ivan permalink
    September 28, 2012 7:01 pm


  95. brad permalink
    September 28, 2012 10:40 pm

    well im not sure but im hopeing this is the answer, i will give both ways cause im not sure which way it goes but either way its the same answer.

    my answer– the fire hand & panini or panini & the fire hand.

    thams for the opportunity and great promotion guys! awesome as always!! thanks tracy!

  96. September 30, 2012 4:10 pm

    First of all, thanks to EVERYONE who participated in this fun little word search. Your interaction was tremendous and continues to show why Panini America has the best collectors on the planet. The correct answer — depending on which video you watched first — was “Panini & The FireHand” or “The Firehand & Panini.”

    Our three winners, based on a random draw of all correct entries, are:

    Matthew Stewart
    Scott Bleznick

    Thanks again to everyone. Winners, be on the lookout for an email from us.

    • Andrew McKay permalink
      September 30, 2012 4:18 pm

      Congrats to the winners, there were some amazing hits in those boxes.

    • brad permalink
      September 30, 2012 4:18 pm

      congrats to all winner! super jealous! great product and great contest tracy and crew! if you have any leftovers you know where to send em!lol

    • September 30, 2012 5:08 pm

      Thanks again for the contest and congrats to the winners, in Chad’s video he also said to PM him on YouTube and answer the question so does that mean he will have a seperate set of winners that will be announced?

    • Scott Bleznick permalink
      October 2, 2012 8:37 pm

      WOW!!!!!!!!!! I can’t believe I WON! Thanks as always for the contest!!!!

  97. Matthew Stewart permalink
    September 30, 2012 4:25 pm

    I’m over the moon with winning! Thanks Panini!

  98. October 1, 2012 3:31 am

    Thanks again for the contest guys! Congrats to all the winners! Great stuff Tracy! yeyeye

  99. Norland permalink
    October 1, 2012 10:53 pm

    Wow first thing I have ever won. Thank you Panini and Chad for doing this.

  100. Norland permalink
    October 15, 2012 3:51 pm

    Thank you again Tracy and everyone at Panini! I got the cards in the mail today! Can’t wait for your next contest!

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