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Think Pink: Panini America Raising the Bar on Breast Cancer Awareness NFL Cards

October 25, 2012

As the NFL winds down another Crucial Catch October, Panini America is doing its part to raise breast cancer awareness like only it can: By producing some of the most powerfully pink memorabilia cards the football collectibles hobby has ever seen.

Incorporating game-used footballs from several of the NFL’s 2011 Breast Cancer Awareness games, Panini America has developed a unique 24-card set that will begin being distributed next month through special promotional packs.

The set was created from footballs used during three of last season’s Week 4 games (Bills at Bengals, Lions at Cowboys and Falcons at Seahawks) and one used during the Week 8 game when New England traveled to Pittsburgh. Players from all eight teams are featured in the set.

An image of the football used to create each card is featured on the back along with a brief description of what the featured player did in that game.

“The NFL’s ‘A Crucial Catch’ campaign is such an important initiative that impacts so many lives, and Panini America has been involved with special BCA trading cards for several years,” said Jason Howarth, Panini America’s Vice President of Marketing. “But this year we wanted to raise the bar in terms of what we were doing while continuing to raise awareness for this tremendous cause.”

Panini America also created special pink-patch autograph cards featuring top 2012 rookies Robert Griffin III and Trent Richardson, as well as scarce autographed versions of some of the game-used football cards in the set.

Stay tuned to The Knight’s Lance for additional details on how to obtain these special cards. But for now, here’s a comprehensive gallery of every card (front and back) in the set.

55 Comments leave one →
  1. Tanvir Dhaliwal permalink
    October 25, 2012 10:57 am

    Wow very sharp looking cards. Not a big fan of the cards with event used footballs but I do like these, especially because of the cause.

  2. October 25, 2012 10:58 am

    This cause personally means a lot to me and it’s a set I’ve been working on for over a year now. Glad to see it finally come to life. Hope collectors enjoy…

    • October 25, 2012 11:02 am

      One of the coolest sets you’ve done to date, Scotty P. No doubt.

      • Sport Card Collectors permalink
        October 25, 2012 11:47 am

        Great job Scott! And great preview Tracy. I like what you guys are doing. Great cause and very sharp looking cards.

      • matt roberson permalink
        October 26, 2012 6:54 am

        Hey Hack, are these for black friday packs or what?

      • October 26, 2012 11:00 am

        You are on the right track!

      • Matt permalink
        October 26, 2012 8:40 am

        Being a male dominated sport, have you considered a prostate cancer awareness themed set? I appreciate breast cancer awareness, but the unsung male killer is all too often overlooked.

      • October 29, 2012 9:51 am

        Matt, we have looked at a lot of different initiatives, even Father’s Day for us had a blue tint to it. We did the 9-11 tribute set and will continue to come up with others.

    • October 25, 2012 11:27 am

      Well done man, it looks pretty darn good !

    • Jeffery permalink
      October 25, 2012 8:17 pm

      Hey Scott,
      I’m not a collector of Football cards (prefer Basketball) but I would work my butt off just to try and collect some of these. Ya did real good man. I think you did even cooler concept than NBA green week lol! Good job!

      • October 29, 2012 9:52 am

        Love the green idea and have thought about doing something there, keep you posted.

  3. Andrew McKay permalink
    October 25, 2012 10:59 am

    Very cool thing to do, the CFL did their pink games last week as well. Love to see the support for Breast Cancer and the charities. Keep up the great work guys.

  4. Nick Graff permalink
    October 25, 2012 11:01 am

    My wife will love these cards and she hates football!!!!

  5. Matt permalink
    October 25, 2012 11:03 am

    Great-looking set! I would love to get my hands on one of these

  6. October 25, 2012 11:07 am

    What a Set, Those cards are outstanding!

  7. October 25, 2012 11:12 am

    Just when I thought I couldn’t possibly love Panini America any more than I already do…U do this!!:-) Kudos to you Panini!:-)

    • October 25, 2012 11:16 am

      Glad u corrected my “live” instead of “love” typo lol I was gonna say it was the true me coming out…saying I “live” & breathe Panini! Lol

  8. October 25, 2012 11:19 am

    I was watching some of the games the last few weeks and was wondering why card companies had not done more along these lines. Great idea and great looking cards.

  9. Linard permalink
    October 25, 2012 11:20 am

    I love the limited teams produced. Not good for team collectors but good for limted insert collectors.

  10. Jamey permalink
    October 25, 2012 11:23 am

    Absolutely unquestionably and with no room for doubt, a fantastic mem’ sub-set. It’s wonderful to see Panini display the character required to take such a stance and produce such a special set.
    The set is special to Scott Prusha…& I believe it will become a special project for others, such as myself, whose lives have been impacted by cancer in one way or another.
    Nice work–

  11. October 25, 2012 11:26 am

    Wow…love the set. Beautiful cards for a wonderful cause.

  12. October 25, 2012 11:31 am

    Woahhh. Can’t wait, but these aren’t going to be cheap. Also…

    A Suh card with part of Goodell’s signature on it is just too ironic.

  13. Chris permalink
    October 25, 2012 11:39 am

    Did I miss where these cards are going to be coming out and when? Nice cards!

  14. Michael Oddo permalink
    October 25, 2012 11:41 am

    Enough with saving the ta-tas campaigns, geez! You dont see anything for lung, colon or other cancers! Its overdone, and I bet the CFOs are all lauging at us as we pad their pockets and not the pockets for research!

    • Scott W. Prusha permalink*
      October 25, 2012 11:51 am

      My aunt died of breast cancer so I have a passion for that charity…but my mom has bladder cancer & I’d drop everything to create something to help bring visibility to that charity, as well.

      • Michael Oddo permalink
        October 25, 2012 12:21 pm

        Sorry to hear, not blasting breast cancer, but come on, people are dying from more than one cancer!

      • October 25, 2012 12:23 pm

        I agree. I can relate to you with your mom having cancer as I said below. Lost mine to it this past spring. A very healthy, vibrant 65 until she got hit with that. Unfortunately there are so many cancers its hard for all to get recognition. Best wishes to you and your family. I know what your going thru.

    • October 26, 2012 2:42 pm

      The reason for the focus on breast cancer is the prevalence of the disease. Sure people die of all kinds of things but breast is one that affects many, and more importantly all these campaigns to raise awareness are important because breast cancer is a disease that early detection is critical to is survivability.

  15. fatcatt permalink
    October 25, 2012 11:56 am

    Always great to see this stuff. I lost my mom this past spring. A different cancer but cancer nonetheless. These cards are awesome. Great job to all involved!

  16. Steve permalink
    October 25, 2012 12:17 pm

    Great idea Panini. Great looking cards. But why should I be surprised. You guys really stepped to the plate with this release. Thanks!

  17. Phil W permalink
    October 25, 2012 12:20 pm

    Trent Richardson is one of my favorite players, and his card in this special set looks really cool. Nice to see NFL promote Breast Cancer awareness on the field and through these special packs.

  18. C. Thrash permalink
    October 25, 2012 12:37 pm

    Awesome set Scott and great job with the gallery Tracy! My Aunt also passed away from breast cancer just 3 days ago…..yesterday was my mom’s 65th b-day as well as 4 years since my dad passed away from lung cancer (he wasn’t a smoker either) so anything created to showcase the awesome players/game-used stuff is cool, and even cooler that it’s for a great cause. Thanks again guys! Oh yeah…before I forget, what’s on tap for a Black Friday promotion this year?

    • October 25, 2012 12:47 pm

      Stay tuned for complete details coming soon on our incredible Black Friday plans as well as our plans for the upcoming Toronto Fall Expo. We can’t wait until you see what we have in store.

  19. Eric Cabreros permalink
    October 25, 2012 1:21 pm

    Great job Panini on doing this!
    Very very important to be aware and giving and caring!
    Get tested avoid cancer.
    Salute to Panini on this awareness program.
    I believe in Panini even more.

  20. rninete permalink
    October 25, 2012 3:50 pm

    Scott and Tracy, I think you found something here. It seems everyone has been touched by cancer through family and friends. What a great way to support the cause and raise awareness. My Grandma had colon cancer and was cancer free when she passed this year. Great work gentlemen and Panini America!

  21. Marco permalink
    October 25, 2012 7:25 pm

    My mum is a breast cancer survivor , but has now come back in other part. Would like to say a HUGE THANK YOU to Scotty, Tracy and panini for there part in raising awareness for something not only close to my heart but the world!!! Love from downunder

  22. October 26, 2012 3:52 pm

    Having family who has battled breast cancer myself I am always very supportive of this cause, these cards are a great way for the collecting community to raise awareness and continue the push for a cure. Thanks for the hard work put into these and for bringing us the gallery Tracy and Scott!

  23. Sean permalink
    October 26, 2012 7:15 pm

    As a diehard collector and as someone who lost their mother to breast cancer, I will be searching for every card in the set. Thanks for doing this guys!

  24. jumper48 permalink
    October 26, 2012 10:06 pm

    I love it, this is a wonderful cause that the NFL supports, and I love that Panini is carrying this over to continue their support. In the past 2 years two of my wife’s aunts were diagnoised with breast cancer and both are fighting survivors.

  25. October 27, 2012 3:33 am

    As usual well done to Panini for getting behind this great cause and Scotty P for putting this wonderful looking set together! Great to see that this Disease is getting some attention a lot more sporting codes and companies worldwide have taken up raising awareness about Breast cancer which can only be a good thing. Most people do not realise that men can get breast cancer as well its not a disease that solely attacks women.

    Thumbs Up!!

  26. Daniel permalink
    October 27, 2012 11:00 am

    thats SICK

  27. Shannan Werder permalink
    October 28, 2012 4:08 am

    Will these be made available for international collectors also? Or will we have to purchase these through ebay or similar?

    • October 28, 2012 7:57 am

      We’ll have a small number of promotional packs available on

      • Shannan Werder permalink
        November 1, 2012 3:31 am

        I have tried to purchase from here before and it won’t let me send to New Zealand – only USA and Canada appear. Am I doing something wrong or are these the only two countries you ship too? Many thanks!

  28. Mr.Tree93 permalink
    October 28, 2012 12:07 pm

    Nice looking cards. Great Job

  29. Tracy Man permalink
    October 29, 2012 2:58 pm

    Tracy I love the cards- very heart-warming – Any way we can win any of these sweet cards?

  30. Matthew Fearn permalink
    October 30, 2012 2:24 pm

    My mother died of Breast cancer 5 years ago now. it was very hard on my family and i did all i could to keep us together. I was the main care giver when things got bad and it changed my life. I give alot of time to people with cancer these days and help them were they need it. Lets all spend some time taking care of those that are suffering from this terrible disease we can always do more. Thank you Panini!!!!!!!!

  31. Scott W. Prusha permalink*
    October 31, 2012 3:13 pm

    Just letting everyone know the Bills cards will falling at the Expo.

  32. Wade Greegor permalink
    December 9, 2012 7:57 pm

    Scott, I met you at Super Bowl Experience in Indy and told you how much I liked the pink cards in last years product. These memorabilia cards are the equivalent of a 105 yard kick return for a touchdown. WOW!!! This cause is close to me as well.


  1. Panini breast cancer cards - Blowout Cards Forums

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