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Panini America Reveals Preliminary List of 2012 Black Friday Participating Dealers

November 20, 2012

We’re now just hours away from kicking off Panini America’s 2012 Black Friday promotion in hobby shops across the country. Following months of product development and weeks of finger-licking previews, the time is fast approaching to celebrate one of the industry’s most popular in-store promotions.

Of course, the Black Friday extravaganza wouldn’t be nearly as successful without the support and participation of the almost 400 shops across North America that have signed up to run the promotion this year. This year’s shop total easily surpasses last year’s mark and should make for another record-setting shopping day in the hobby.

Below is the preliminary list of participating dealers. We’ll update this list with any last-minute additions as more confirmations come in. And if you don’t see a dealer in your area on this list, don’t worry. We’ll have complete details later today on how to participate in Black Friday online at

Now, to the list in Excel format: 2012 Panini America Black Friday Master List

And in PDF format: 2012 Panini America Black Friday Master List

39 Comments leave one →
  1. November 20, 2012 10:24 am

    Can never figure out why we always get left off the list ?????

    • November 20, 2012 10:26 am

      Not sure how, either. Do you go through Universal? If you’re participating, please shoot me your details and I’ll add you to the list.

  2. November 20, 2012 10:30 am

    Glad your doing online to..nobody within 100 miles from me. Thank you!

  3. geoffgoebel permalink
    November 20, 2012 10:31 am

    My lcs is participating in the promo. I love it. I think its a win for everyone involved. Tracy I also wanted to thank you for all your hard work. I’ve been impressed by all the info I’ve gotten from here since joining the site. Thanks for all you do in improving the hobby.

    • November 20, 2012 10:32 am

      Really appreciate that, Geoff. Thanks for signing up. We appreciate having you.

      • November 20, 2012 11:00 am

        I looked at the online selection of cards for the that going to be the only sets available to buy in order to get the packs? Not that it’s bad, wish there were more options. I think Score Hockey is going to be very popular this year with its

  4. November 20, 2012 10:44 am

    I love when you guys give us these lists it lets me enjoy two of my favorite things, sports cards and sorting data in excel!

    Also glad to see all my local shops are participating

  5. hudsonfan15 permalink
    November 20, 2012 10:47 am

    Looks like I’m in for an adventure on Friday, trying to find this Alternate Universe in New Haven, CT. Thanks for posting the list Tracy!

  6. ChrisMerc permalink
    November 20, 2012 10:49 am

    How much do you have to spend to get a pack?

    • November 20, 2012 10:54 am

      Each participating shop typically runs the promotion a little differently. The packs, though, are available via a wrapper-redemption program.

  7. Sean permalink
    November 20, 2012 10:53 am

    The Newstand in Decatur Il usually participates don’t they?

  8. November 20, 2012 11:24 am

    Is the only way to get some packs online by ordering the boxes listed? and how many packs do you get per box you order…Also if anyone knows of a lcs near Kennewick Wa 99336 that I’m not familiar with plz let me know as I cant find one that is less than a 2 1/2 hour drive from me…Thanks

    • November 20, 2012 12:39 pm

      Hello; Mr. Tracy..Can you let me know the answers to my questions when you get a chance..If your not to busy..Thanks

      • November 20, 2012 12:42 pm

        Yeah, the online portion of the program at includes detailed redemption specs as it relates to each product. The number of packs you get varies depending on the product your purchase. Hope that helps.

    • Larry Anderson permalink
      November 24, 2012 3:14 pm

      I’m with you, Mark. I live in the Tri-Cities and recently started enjoying the hobby again. Autos and Jersey, short run series and 1/1’s have me hooked again! It’s only through business travel and online sales that I have been able to get my cards.

  9. josh permalink
    November 20, 2012 11:28 am

    Please put up an PDF of the list the link u gave is not supported on some mobile devices.


  10. November 20, 2012 11:32 am

    Why, again, Why…I thought this was suppose to be a Friday promotion. Check out all the cards on Ebay. There are stores that attempt to run this the correct way. Guess what, does anyone at Panini really care??? It happened last year and is happening again this year. We wonder why this hobby is in the state that it is in.

    • November 20, 2012 10:07 pm

      Obviously, We care a great deal about this, Jeff. It’s some we take very seriously because When something like this happens, it impacts all of us. We are working to determine those responsible and there will be consequences.

  11. November 20, 2012 11:38 am

    We are all in here at Funtime Sports Cards in Cincinnati!! Thanks so much Panini for doing this promotion once again! Hoping our customers pull some big MOJO!! Lol.
    Have a great Turkey Day everyone!

  12. November 20, 2012 12:01 pm

    Sports Cards Plus of San Antonio HAS 1320 Panini America Black Friday Packs. Our Address is 2239 Lockhill-Selma Rd, San Antonio, Texas 78230. Phone 210-524-2337. Come on in and have some fun. WE ARE NOT ON THE LIST.

  13. Eric Cabreros permalink
    November 20, 2012 12:18 pm

    Tracy you always make it better and better! Now we could not wait for it!!!!
    Thanks Panini!
    Thanks Tracy!

  14. Lorenz B. permalink
    November 20, 2012 1:01 pm

    Will Definitely Check On our LOCAL Hobby Shop…
    There are Plenty Things To thank for…
    Tracy Have Yourself and your family a Safe and joyous Thanksgiving!!!

  15. Foster permalink
    November 20, 2012 2:33 pm

    If I buy on icollectpanini will the Black Friday packs be mailed out with the boxes this year or 2-4 weeks later like last year?

    • November 20, 2012 2:51 pm

      They’ll be mailed out with your order.

      • November 20, 2012 3:06 pm

        Can you buy just the Black Friday packs?I figure not,but doesnt hurt to ask..Thanks

      • Scott W. Prusha permalink*
        November 20, 2012 3:14 pm

        Funny…ah but no.

  16. November 20, 2012 3:49 pm

    Thanks for the list! Looking forward to it!

  17. Matthew Zorrilla permalink
    November 20, 2012 8:41 pm

    Thanks for the list. This is my very first year of collecting cards. Tracy, how do you get the black friday promotion packs from your local LCS?

    • November 20, 2012 8:46 pm

      Each participating dealer runs variations on the wrapper-redemption program. You buy selected Panini America products from them to qualify to receive the Black Friday packs.

  18. David Panopoulos permalink
    November 22, 2012 7:14 pm

    no stores in toronto have them but i did make an online purchase your site!

  19. hudsonfan15 permalink
    November 23, 2012 2:08 pm

    I’m at Alternate Universe in New Haven CT with one of the owners and he has NO IDEA about the promotion! Please remove them from the list as they DO NOT have any! Wasted trip for me!

  20. December 22, 2012 7:55 am

    Tracy I was using this list to look up a so called local shop that was taking part in this….well. It’s not a card shop, it’s a guy’s house? Grand Slam Cards 801 Pikeview Street, Dresden, Tn 38225?


  1. Black Friday Packs Are Coming! « Sports Card Info
  2. Panini America Previews Black Friday Component, Peeks More Pics « The Official Panini America Blog
  3. Panini America Brings Black Friday to Sports Card Shops

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