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2012 Pepsi Max NFL Rookie of the Week Set Hits Target in Contenders Football Retail

February 15, 2013

Panini America 2012 Pepsi Max ROY Set (15)

Two of the most-asked questions regarding the recently completed 2012 Pepsi Max NFL Rookie of the Week program revolved around the unique Panini America virtual trading cards created to honor each of the 17 weekly winners. They’re questions we got seemingly every week during the 2012 NFL season and questions we still get today.

Those questions: Would the virtual trading cards ever become reality and, if so, in which product would they appear. Today, we’re proud to announce that the cards have indeed become reality, and they’re randomly inserted exclusively in the Target retail version of 2012 Contenders Football that will start hitting store shelves later this month.

In addition to producing a 17-card insert set highlighting each week’s winners (which is showcased in all of its glory in the gallery that follows), Panini America officials also included special 2012 Prizm Football Red Prizm Die-Cut versions of the five 2012 Pepsi Max NFL Rookie of the Year finalists: Panini Authentic exclusive Andrew Luck, Rookie of the Year winner Robert Griffin III, Russell Wilson, Alfred Morris and Doug Martin.

Each of the specially stamped Red Prizm Die-Cuts, previously available as hobby-only inserts in 2012 Prizm Football, will be limited to less than 35 copies. We’ve included those in the gallery, too. This final chapter in the 2012 Pepsi Max NFL Rookie of the Week program should provide an exciting chase for collectors and a decided jolt to 2012 Contenders Football in Target stores across the country.

Last year, Panini America inserted 2011 Pepsi Max NFL Rookie of the Week cards into 2011 Totally Certified Football.

17 Comments leave one →
  1. February 15, 2013 9:03 am

    Cool. I like this inclusion in the retail product. My favorite has to be the week one RG III.

  2. February 15, 2013 9:07 am

    Thank you for providing some REAL value to retail product. Not everyone can afford or have access to local card shops for the Hobby version and this provides the “Thrill of the chase” experience for everyone.

  3. Lucky Jim permalink
    February 15, 2013 9:18 am

    Only Targets? That is too bad:( I only have a Walmart near me-

  4. jwg10 permalink
    February 15, 2013 9:22 am

    Hey lets get the rest of the list of sp and variation from contenders football up it’s time to show the rest of these cards

  5. hudsonfan15 permalink
    February 15, 2013 9:30 am

    Very happy to this this set come out as a physical product, I always thought it was a shame to not create actual cards since the virtual ones looked so great. Looks like I’ll be surfing the Targets in my area again soon, just found the first packs of retial Prizm there yesterday. Thanks Tracy!

  6. Ryan E permalink
    February 15, 2013 9:51 am

    Redskin fans gotta be loving this insert set!

  7. Sport Card Collectors permalink
    February 15, 2013 10:05 am

    Awesome can’t wait!

  8. February 15, 2013 10:20 am

    I love the Kirk Cousins card, the red background is bold and oh so lovely. My hands down favorite of the bunch!

  9. February 15, 2013 10:26 am

    I really like the inclusion of this insert set in retail. I hope I’ll be able to complete this awesome set! Did anyone else see a reoccurring theme in the cards? Redskins players won rookie of the week 11 out of 17 weeks! That’s crazy!

  10. Glen permalink
    February 15, 2013 12:02 pm

    Is there going to be a Russell Wilson Pepsi Max Rookie of the Year 2012 Winner card?

  11. Shannan Werder permalink
    February 15, 2013 2:07 pm

    Nice little Insert set to chase after. Curious as to what the RG3 White Prizm looks like in person.

  12. Ben permalink
    February 16, 2013 8:33 am

    so the Red Prizms are in Contenders?

  13. deloreanfan81 permalink
    February 16, 2013 12:59 pm

    so cool to see sets in retail since not everyone can afford hobby boxes


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