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Product Developments: Sweet Scenes from the Panini America Printing Facility

March 26, 2013

Panini America Printing Facility March 26 (19)

Most of the time, my ADD is nothing more than a focus-siphoning scourge that prevents me from spending more than, say, five minutes on any one particular task before something shiny distracts me. But on some days, I find ADD to be a most exquisite dance partner. Today was one of those days.

I ventured to the fabled Panini America printing facility this morning with designs on documenting the hand-collation process for 2012 National Treasures Football and, if the stars aligned properly, catching the QC routine for 2012 Playbook Football. But a funny thing happened on the way to that goal.

Everything began according to schedule, with me capturing as many images as humanly possible as Ben Ecklar and Carlos Torrez collated National Treasures into its respective production loops in advance of next week’s packout. While they were doing that, I made my way to the production floor to see what other National Treasures gems I could photograph. I snapped more than 220 pictures in all, most of which we’ll share here on The Knight’s Lance in the coming days, and some of which we share right now in the gallery that follows.

But just as I was about to depart back to Panini America HQ, I made one quick pass by the various production lines to see what was running — and that’s when the cursed ADD became a bona fide blessing. Everywhere I looked, there was something to shoot. 2013 Triple Play Baseball on one line, 2012 Playbook Football on another. At my feet, pallets of 2012-13 Select Basketball.

It turned into a serendipitous field-trip finale, not to mention a fascinating, behind-the-scenes peek into four different products across three sports. You can check it out for yourself in the gallery below. Oh, and stay tuned: We’ll have tons more to preview on Select, Playbook, Triple Play and National Treasures in the coming days.


28 Comments leave one →
  1. March 26, 2013 3:08 pm

    YES! More printing process posts! Would love to see more of these. Love the BTS stuff.

  2. March 26, 2013 3:10 pm

    I love this stuff.

  3. Irv Chaffardet Southern Hobby permalink
    March 26, 2013 3:20 pm

    Love the behind the scenes…….Prizm baseball looks AWESOME! Irv

  4. March 26, 2013 3:26 pm

    Great behind the scenes stuff!! Love the pix of all of the select boxes and all of the triple play boxes lined up. Very cool!

  5. March 26, 2013 3:37 pm

    Let me 10 minutes and a big bag… đŸ™‚ I love this sort of post. Continue Tracy!!!!

  6. Sean permalink
    March 26, 2013 3:42 pm

    Any chance of owning any of the original art used to make the Triple Play cards or are they computer generated?

  7. Michael Pereira permalink
    March 26, 2013 4:45 pm

    This is Willy Wonka of the sport world. Wish I had a golden ticket

  8. Dave permalink
    March 26, 2013 5:52 pm

    is playbook going to be a retail product as well as a hobby procduct?

  9. MikeyEsq permalink
    March 26, 2013 7:54 pm

    David DeCastro, Greg Zuerlein & Devon Wylie! YES!!! Finally get to see images of the NT cards Im actually gonna pull! haha đŸ˜› Thanks for the post Tracy. Looking forward to more pics…

    • March 26, 2013 9:18 pm

      Those are from Playbook!

      • Dave Wampole permalink
        March 28, 2013 10:35 am

        lol I did the same thing, had to go back and look…I do have one question though. With how big Playbook is supposed to be this year, why is NT getting released exactly a week after when all it’s going to do is take over the market and kill the Playbook sales?

  10. deloreanfan81 permalink
    March 26, 2013 8:31 pm

    must be like having the keys to the chocolate factory đŸ™‚

  11. bball fan permalink
    March 26, 2013 9:53 pm

    We envy your visit there Tracy. Thank you for the pictures.

    • March 26, 2013 10:04 pm

      My pleasure, man. Thanks for stopping by and checking them out.

      • Dave Wampole permalink
        March 28, 2013 10:36 am

        how about a redemption card for a facility tour in NT? would be a sick idea…just sayin…

  12. Sport Card Collectors permalink
    March 27, 2013 5:33 am

    Thats just awesome. Wished I could walk around there. Wouldn’t be able to keep my tongue in . thanks a lot for the behind the scenes Tracy. You truly have a great job.

  13. hudsonfan15 permalink
    March 27, 2013 5:55 am

    Excellent variety of previews Tracy, the Rozelle cut looks outstanding and very clean in it’s design. Thanks!

  14. March 27, 2013 6:05 am

    Wowsers Tracy my man you have done it again! Love those big rolls of wrappers that will soon contain sweet sweet PA product. The pallet of Select is quite the eye watering display of product. Have a great Easter PA crew!

  15. Dave Brown permalink
    March 27, 2013 7:41 am

    Any ideas how these Select NBA (which looks really nice!) Emeralds are already in the market?

  16. March 27, 2013 12:42 pm

    Those boxes and boxes and boxes of Select====DROOOOOOOOOOLLLLLL!

  17. Chris L permalink
    March 27, 2013 1:45 pm

    I’d give my soul for that skid of sweet sweet Select Baskeball! *drool*

  18. Michael E. permalink
    March 28, 2013 4:43 pm

    Thanks for the pics Tracy! It is so cool to see this stuff in pre-production. As high as NT sets the bar year after year it looks like y’all have done it again. That Rozelle looks amazing! Always such a classy design and an instant favorite. I’m fortunate enough to have a few National Treasures cards in my collection from the past few years and have been in a few breaks but would really like to see about getting a box for myself this year. Playbook looks awesome as well!


  1. On Location: Panini America Starts Packout for 2012 National Treasures Football | The Official Panini America Blog

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