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Panini America to Produce Leon Sandcastle Rookie Cards for 2013 Score, 2013 Prestige

April 25, 2013

Leon Sandcastle Score Rookie Card Front Blog

Panini America, the world’s largest sports and entertainment collectibles company and the official trading card partner of the NFL Draft, announced today that it will produce officially licensed Rookie Cards of Leon Sandcastle, the NFL Network’s fictional top NFL draft prospect, for its first two 2013 trading card sets – Score and Prestige. Sandcastle will appear as a member of the Kansas City Chiefs and will join other members of the 2013 NFL Rookie Draft Class.

Sandcastle, played by NFL Hall of Famer and NFL Network personality Deion Sanders, first burst onto the scene as the subject of an entertaining Super Bowl XLVII commercial promoting the network’s months-long coverage leading up to this week’s 2013 NFL Draft. Sandcastle instantly became a social media phenomenon. Now, he’ll have his own Rookie Cards.

Sandcastle’s first cards will appear exclusively in retail packs of 2013 Score Football, which releases in late May and retails for $1.99 per pack. The landmark 25th anniversary of the Score brand will feature Rookie Cards on the iconic 1989 Score design, including Sandcastle’s. Panini America also will include autographed Leon Sandcastle Rookie Cards in the late-June release of 2013 Prestige Football as a hobby exclusive.

“Leon Sandcastle’s larger-than-life persona took the NFL world by storm earlier this year and his presence in our first two products of 2013 season is a direct result of that,” said Panini America CEO Mark Warsop. “We had fans and collectors from all over asking us to make Sandcastle Rookie Cards a reality. Now that we’ve done that, we’re confident that his first trading cards will deliver a definite fun factor along with other 2013 NFL Rookies.”

Be sure to keep up with the Sandcastle craze by following @PaniniAmerica on Twitter using the hash tag #ScoreRookie. You can also pre-order 2013 Score Football now at

28 Comments leave one →
  1. hitman permalink
    April 24, 2013 2:57 pm

    No u did in’t stop playing around thats not a real card Lol!!! who playin jokes over there @ Panini? Is that Richard Pryor lol!!!!

  2. Andrew McKay permalink
    April 24, 2013 2:58 pm

    That is some awesome hair in that picture, love it.

  3. April 24, 2013 3:02 pm

    This is FUN and fun is what card collecting is all about, great idea, just watch how the other guys COPY this idea!!! Love it!!!

    • Scott Poster permalink
      April 24, 2013 3:15 pm

      Other companies have offered cards of fictional players. Topps had a whole subset of players in Allen & Ginter baseball, I also have a Topps Auto Santa card, as well as a patch. Not totally original, but cool nonetheless.

  4. Jamey permalink
    April 24, 2013 3:03 pm

    Totally loving the Sandcastle Auto RC’s. Outstanding, Panini. Outstanding.

  5. Amy Solorio permalink
    April 24, 2013 3:05 pm

    Omgoodness!! This is flippin hilarious!&AWESOME! LOL

  6. Sport Card Collectors permalink
    April 24, 2013 3:08 pm

    Will def join in the #ScoreRookie

  7. chris ryker permalink
    April 24, 2013 3:09 pm

    YES!!! Awesome job! I love this kind of stuff!! This is what makes Panini special!! Keep it up!

  8. April 24, 2013 3:23 pm

    I expect auto, combine jersey and auto/jersey combos as well. Too funny. A great inclusion!!

  9. April 24, 2013 3:41 pm

    Oh snap, I just had flashbacks of Oscar Gamble!

  10. hudsonfan15 permalink
    April 24, 2013 3:46 pm

    That’s really funny, just please no mem or auto cards in place of real hits! Thanks Tracy!

  11. James permalink
    April 24, 2013 3:50 pm

    Is Deion Sanders going to sign these cards, or some random Panini employee?

    • Scott W. Prusha permalink*
      April 24, 2013 11:31 pm

      We are getting Leon to sign his cards. When asked, Deion said is excited that Leon got his FIRST trading card deal!

  12. April 24, 2013 4:20 pm

    haha, should be interesting!

  13. Karl permalink
    April 24, 2013 8:41 pm

    Well, I guess it’s better than Upper Deck putting random unfamous people in their garbage product….

    • Jamey permalink
      April 25, 2013 4:28 pm

      Karl, I pulled a Topps auto of a guy who KNEW a guy who was once an extra on a “Diff’rent Strokes” episode. Are you suggesting that card has no value? Hmm, I wonder where that leaves my “Famous Umpire” auto set.

  14. deloreanfan81 permalink
    April 25, 2013 1:56 am

    is it an ‘easy’ pull or is it an SP?? thanks Tracy, cant wait to pull a few..

  15. April 25, 2013 11:42 am

    I was looking at young Deion and thinking that it’s been 24 years since 1989 Score! Geez, where does the time go. Cool card!

  16. Owen Wilson's Beak permalink
    April 25, 2013 11:48 am

    You have about the same chances of a fabricated player returning a panini redemption as you do of receiving a panini Julio Jones redemption.

  17. Ryan E permalink
    April 25, 2013 1:50 pm

    Awesome! Not excited about this year’s draft class, but Leon is a definite hit! Will hit Score just for Leon. Autographed Leon cards will be awesome.

  18. Jack Offen permalink
    April 25, 2013 3:26 pm

    card not available in hobby packs or score????? Way
    to look out for Brick and mortars

  19. Sport Card Collectors permalink
    April 26, 2013 11:26 am

    Cant wait to find one in packs!


  1. Leon Sandcastle cards are coming... - Blowout Cards Forums
  2. Finding Sandcastle: Panini America Offers a 2013 Score Rookie Card Scavenger Hunt | The Official Panini America Blog
  3. Leon Sandcastle Rookie Card and Autographs Are Coming | - - Sports Card Blog - Your Source for Sports Card Info
  4. Building Sandcastle: Legendary Leon’s First Autos Coming to 2013 Prestige Football | The Official Panini America Blog

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