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Panini America Unveils Double Rookie Class Logo in Advance of 2013 NHL Entry Draft

June 28, 2013

Panini NHL Double Rookie Class logo

Panini America, the world’s largest sports and entertainment collectibles company and an official licensee of the NHL and NHLPA, unveiled today a special 2013-14 Double Rookie Class logo in advance of Sunday’s 2013 NHL Entry Draft.

The Panini Double Rookie Class logo will appear on all Panini 2013-14 NHL trading card product packaging, serve as a key identifier on Rookie Cards during the 2013-14 season and will be a vital part of Panini America’s marketing and promotional initiatives during the coming season. NHL fans can also follow all of the excitement of the Double Rookie Class on Twitter at #PaniniDoubleRookieClass.

The top players from Sunday’s draft who skate early in the season will join the headliners from last year’s draft to create a unique Double Rookie Card Class for all of Panini America’s 2013-14 NHL products. Due to the shortened 2012-13 season, Panini America did not produce Rookie Cards for top 2012 draft picks such as Nail Yakupov and Alex Galchenyuk. Those players’ first officially licensed Rookie Cards will appear in Panini America’s 2013-14 Score Hockey, which releases in late July and will be available at retailers and hobby shops throughout the U.S. and Canada. 

“We can’t wait for the NHL and NHL Players to get back on the ice after a great Stanley Cup Playoffs. The NHL/NHLPA Double Rookie Class represents a unique opportunity that will include more than a 100 rookies from the 2012-13 and 2013-14 seasons — and that’s before the excitement of Sunday’s NHL Entry Draft,” said Jason Howarth, Panini America Vice President of Marketing. “We felt the best way to highlight the significance of the Double Rookie Class was a unique logo that would differentiate to collectors that this upcoming season is a special and rare opportunity for Panini NHL trading cards and for all trading card collectors.”

Stay tuned to The Knight’s Lance this weekend for additional coverage of the 2013 NHL Entry Draft and 2013-14 Score Hockey, including a special behind-the-scenes look at how one of Score’s most unique insert sets was created. Until then, here’s your first look at two key Rookie Cards from 2013-14 Score Hockey (Yakupov and Galchenyuk) emblazoned with the new Double Rookie Class logo.

19 Comments leave one →
  1. LGR13/14 permalink
    June 28, 2013 5:48 pm

    Great……….! Why no Love for The NY Rangers JT Miller & Christian Thomas, they both played as rookies for the Rangers in 2012/13 ?

    • Jeff permalink
      June 29, 2013 10:58 am

      They have rookie cards too, see the checklist on

  2. hudsonfan15 permalink
    June 28, 2013 6:01 pm

    Still reeling from that final Stanley Cup game so this keeps me in the puck-dropping mood. Good luck to all the young folks ready to start their careers, I’ll keep an eye out for who the Islanders get so I can check them out in the future with the local AHL affiliate, the Bridgeport Sound Tigers. Thanks Tracy!

  3. June 28, 2013 8:15 pm

    Worked well for basketball this past hobby year.

  4. Jim permalink
    June 28, 2013 8:16 pm

    I wish all you hockey card fans good luck with this Double Rooke Class. The 12-13 NBA products featured the first attempt at just such a promotion and was a disaster from a collecting point of view. Bon Chance.

  5. June 28, 2013 10:08 pm

    That logo is a great appetite wetter, however we want the real show, please preview 2013-14 Score Hockey. I can’t wait for those Galchenyuk and Huberdeau rookies. Also, can you please throw in the Jack Campbell Hot Rookie Auto too?
    As always, great work, and I can’t wait until we can see the products.

    • June 28, 2013 10:59 pm

      Look for a full QC gallery of 2013-14 Score Hockey in the next few days. It looks fantastic.

      • June 29, 2013 11:04 pm

        Thanks for the heads-up, I can’t wait. If you can find one, can you please throw some Huberdeau, Glachenyuk, and Campbells into those pics.
        Enjoy the draft,

      • June 30, 2013 12:14 am

        You got it.

  6. June 28, 2013 10:52 pm

    Been waiting for this for a long time.
    Bring on Nail and Seth

  7. June 28, 2013 10:55 pm

    Reblogged this on BIRDLINE TRADING.

  8. Francois Q permalink
    June 29, 2013 12:45 am

    Hey Tracy , Any idea when the Certified and limited redemption will be release? Will they feature that Awesome dual RC logo? 🙂

  9. Sport Card Collectors permalink
    June 29, 2013 6:07 am

    Great job on the logo this year guys!

  10. Andrew McKay permalink
    June 29, 2013 7:35 am

    This is so awesome, I can’t wait for the dual rookie class cards to start coming out. Those score cards look great.

  11. July 1, 2013 1:17 pm

    Any updated on the 12/13 Certified Rookie Redemption checklist? Would love to see it finalized before we start seeing the newer products.


  1. Panini America Unveils Double Rookie Class Logo in Advance of 2013 NHL Entry Draft - Blowout Cards Forums
  2. The Panini America Quality Control Gallery: 2013-14 Score Hockey Retail (105 Images) | The Official Panini America Blog
  3. The Panini America Quality Control Gallery: 2013-14 Score Hockey Hobby Jumbos | The Official Panini America Blog
  4. Teaser Gallery: Panini America Breaks One Jumbo Box of 2013-14 Score Hockey | The Official Panini America Blog

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