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Panini America Providing Canadian Stores a Sneak Peek at 2012-13 Prime Hockey

August 21, 2013

2012-13 Prime Hockey Box

In conjunction with the company’s participation at this week’s 2013 Fan Expo Canada and next week’s 2013 NHLPA Rookie Showcase, Panini America is offering qualifying Canadian hobby shops the rare opportunity to take part in an exclusive sneak peek of 2012-13 Prime Hockey. Beginning Friday, five days before the national release of Prime, participating hobby stores north or the border will have the opportunity to host Prime sneak-peek events inside their shops.

The special promotion — which ends Sunday — will be conducted in concert with Universal Distribution and undoubtedly will generate even more hype for one of the season’s most anticipated releases. Participating shops are encouraged to document their Prime promotions this weekend via pictures and video and submit their entries to Universal Distribution for a chance to win additional prizes.

Canadian hobby stores should contact Universal Distribution for additional details, but here are some specifics:

  • Sneak Preview cases of 2012-13 Prime Hockey will be shipped to each participating shop to arrive on Friday, August 23
  • Sneak Preview events may be held anytime between Friday, August 23 and Sunday, August 25
  • Product must be opened inside each participating shop. No sealed boxes or packs are to leave the shop before the official release date of August 28.

As part of this special Prime Sneak Preview weekend, collectors who visit the Panini America booth at 2013 Fan Expo Canada and take part in the company’s wrapper-redemption program will have the chance to win free spots in two 2012-13 Prime Hockey group breaks being facilitated by CloutsnChara. The breaks will take place on Friday and Saturday. Be sure to visit the Panini America booth at the show for more details — and stay tuned to The Knight’s Lance for continued coverage of 2013 Fan Expo Canada, the Prime Sneak Peek Weekend and the 2013 NHLPA Rookie Showcase.

11 Comments leave one →
  1. Andrew mckay permalink
    August 21, 2013 3:56 pm

    This is such a very awesome idea and will help promote the shops and Prime, thanks for a great chance to preview it. Wish I was able to catch you guys at the show but will stay tuned for some awesome pictures.

  2. August 21, 2013 4:08 pm

    I would love to break a box of 12-13 Prime

  3. August 21, 2013 4:46 pm

    If there’s anybody in Vancouver looking for a sneak peek event, OT Sports Cards will have one on Sunday starting at noon.

  4. August 21, 2013 5:20 pm

    How about some love for the Breakaway boys? We’ll also be busting 2 cases or Prime live from fan Expo this Saturday. Still some space available in one of the breaks:

  5. August 21, 2013 7:38 pm

    when is the rookie showcase and what time

  6. August 21, 2013 8:05 pm

    Great news for our friends up north, this may be the product of the year for any sport! Thanks Tracy.

  7. August 22, 2013 1:09 am

    Hey Everyone,

    For anyone in the Grande Prairie / Northern AB and BC area, we will be running some great in store promos Saturday August 24th @ 5:00 pm to 10:00pm. We will have Panini Prime boxes for purchase (limited quantity) and we will be hosting TWO live case breaks on Sunday August 25th first one starting at 5:30pm EST with the second followed shortly after.

    Spots still available in one break;

  8. August 22, 2013 10:27 am

    Maple Leaf Sports is also proudly participating in this event. Stop by the store this weekend for more details…

  9. Sport Card Collectors permalink
    August 26, 2013 10:10 am



  1. Teaser Gallery: Panini America Busts Three Boxes of 2012-13 Prime Hockey (Checklist) | The Official Panini America Blog

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