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Playbook Plus: Panini America Offers a Peek at Flywire Booklets, Product Checklist

October 10, 2013

Bonus Booklets Main

Truth be told, we hadn’t intended to publish another update on 2013 Playbook Football today. But sometimes, news and new images find you. That’s certainly what happened this afternoon, when Panini America NFL Product Development Director Ben Ecklar walked over with his iPhone in hand to ask if I’d seen the pictures he took last week during the Playbook packout process.

I told him I hadn’t as I hurriedly grabbed his phone and began scrolling through his camera roll to uncover a series of stunners: 1/1 Flywire Booklets, NFL Shield Booklets, a fantastically disgusting Robert Griffin III Down & Dirty Booklet, a few Playbook Coaches Booklets, the first certified autograph of Seattle Seahawks CB Richard Sherman and a hand-drawn Signature Plays Booklet 1/1 from Colin Kaepernick.

Judging by the shaky nature of some of the images, It was obvious that Ecklar was as moved by these cards as I was. But what some of the pics below might lack in crystal-clear quality they make up for with maximum impact. You’ll see what I mean shortly.

Soon after I copied Ecklar’s photos (for the sake of intrigue, let’s call them the “Almost-Lost Playbook Archives”) to my desktop, NFL Brand Manager Joseph Mackey was emailing me the complete product checklist. Like I said, sometimes news and new images find you.

But before we get to Ecklar’s Almost-Lost Playbook Archives and the checklist, now seems like the perfect time to showcase a little making-of video we put together that shows how one extremely game-worn Alfred Morris jersey became several Down & Dirty Booklets.

Now, to the images and the checklist:

The 2013 Playbook Football checklist: Panini America 2013 Playbook Football Checklist

23 Comments leave one →
  1. October 10, 2013 5:05 pm

    These are absolutely incredible. Always thought dirty jersey cards would be cool, they’re better than I thought! And the Manuel card is sweeeet!

  2. tlvincent permalink
    October 10, 2013 5:22 pm

    those are ridiculous,think the legendary coaches books are gonna be a big hit too

    • Mike Pereira permalink
      October 11, 2013 6:22 am

      Love there look. Something about a black and white photo with a cut signature that makes it look more like a piece of history and less of a hobby item.

  3. matt permalink
    October 10, 2013 5:39 pm

    wow. incredible. what is that richard sherman doing there?

  4. Jamey Feuer permalink
    October 10, 2013 7:02 pm

    Holy hobby hard-on, Hackler… behold the majesty of filth! Never has dirt looked so damn good!
    This is a game-changer IMO…and the inclusion of the cut-autos only further bolsters the “can’t freaking wait for this to release-ness!”
    These ALMOST make the NT issues look pedestrian by comparison. The bar has been raised…wow.

  5. October 10, 2013 7:08 pm

    I think the Down N Dirty game used inserts are a cool/fresh (albeit dirty) new take on the genre of jersey/patch card. I remember the blog post when they came in-it’s interesting to start seeing the finished cards now.

  6. Richard Sandanam permalink
    October 10, 2013 7:47 pm

    Wow, love the Kaepernick playbook card! Amazing, my favourite team too!

  7. Adrian permalink
    October 10, 2013 10:16 pm

    to me, its the appreciation to those workers, for hard work in making these cards. seems like a crazy process.

  8. October 10, 2013 11:41 pm

    this has to be the best playbook year yet….cant wait to see the trifolds live

  9. L. Santa permalink
    October 10, 2013 11:45 pm

    Is there going to be a contest for a box of Playbook? This product looks AMAZING!

  10. harynjk permalink
    October 11, 2013 1:30 am

    Thanks for the video, i always enjoy watching how the cards are made. One thing i am still curious that actually how exactly the (different)printing plates are used in the process.

  11. October 11, 2013 4:17 am

    What are the Down and Dirty cards approximately numbered to? I assume low, do you have a good guestimate? I also assume it might be differently numbered for each guy. Good looking stuff!

    • October 11, 2013 8:42 am

      Glad you like it. From looking at the checklist, it looks like the base version is numbered to 32, the Prime is numbered to 25 and there are Nike Swoosh versions numbered to 2.

  12. October 11, 2013 5:58 am

    Fantastic gallery and video, I’m especially excited to see the Weeb Ewbank cut auto booklet in there. Thanks Tracy!

  13. Mike Pereira permalink
    October 11, 2013 6:35 am

    There needs to be more coaches auto in these high end products. Love the additions. Now if we can get some other people in the NFL to have autos. Owners, Commish, GMs, hell I would be happy to get a multi auto of a game day referee crew. Imagine an Ed Hochuli jumbo patch. Or even a game coin card. Would like to have the actual coin used in the coin flip.

  14. Adam permalink
    October 11, 2013 10:25 am

    this looks by far like the best panini product this year.

  15. Michael Druga permalink
    October 11, 2013 11:47 am

    Very nice

  16. October 12, 2013 7:27 pm

    What is up with that Manning? The flyleaf pattern is horizontal when it should be a slanted vertical (the same direction as the Kaepernick).

  17. Sport Card Collectors permalink
    October 13, 2013 5:11 am

    I dont know if i like the collar one more or down and dirty..

  18. October 20, 2013 9:48 pm

    These are SWEET!!

    Im looking for the 2013 Panini Playbook Philip Rivers Flywire 1/1 Booklet of this card.I want it so bad.

    Im @sdbolt32 on Twitter


  1. Find It! Friday: 2013 Playbook Football is Up for Grabs in Panini America’s New Hunt | The Official Panini America Blog

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