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Panini America Kicks Off Super Bowl with Super Bowl Highlights Card Giveaway Exclusively at NFL Shop at Macy’s

January 22, 2014

Panini America Macy's Super Bowl Highlights (1)

Panini America and the NFL Shop at Macy’s Herald Square  (which will play host to multiple Panini player appearances during Super Bowl Week and a variety of other Super Bowl-related activities) are kicking off Super Bowl XLVIII today and for the next 11 days to honor the greatest Super Bowl memories of all time with a unique trading-card set being distributed absolutely free.

Between now and February 1 (the day before Super Bowl XLVIII), Macy’s Herald Square customers who visit the Panini America trading card section of the NFL Shop on the fourth floor will receive one free Super Bowl Highlights card each day while supplies last. A different card will be available each day between January 22 and January 31. On Saturday, February 1, two cards showcasing Super Bowl XLVIII quarterbacks Peyton Manning of the Denver Broncos and Russell Wilson of the Seattle Seahawks will be given away to complete the set and add that special Super Bowl XLVIII excitement.

“When laying out our plans for Super Bowl XLVIII, we thought of what we could do to  help create that special excitement of the Super Bowl and bring it to life in the Super Bowl host city before the big game,” said Jason Howarth, Panini America Vice President of Marketing. “Working closely with the NFL and the team for NFL Shop at Macy’s, we determined that a Super Bowl Highlights card set that NFL fans could collect each day leading up to Super Bowl XLVIII would be a lot of fun while looking back at past Super Bowls and culminating by celebrating this year’s Super Bowl participants.”

We’ve provided a gallery of the 12-card set — complete with the days each card will be available — below. Stay tuned to The Knight’s Lance for additional coverage of Panini America’s jam-packed Super Bowl XLVIII week.

7 Comments leave one →
  1. January 22, 2014 1:46 pm

    Cool looking cards. A great promo idea for people in the Super Bowl Area.

  2. January 22, 2014 7:13 pm

    are you going to do any other things such as selling super bowl sets?

  3. January 23, 2014 5:31 am

    Excellent promotion, I really like the photo used for the Peyton. Thanks Tracy!

  4. conkey permalink
    January 23, 2014 9:45 pm

    how about a promotion available to everybody but the people in the city of choice
    so tired of cool crap happening elsewhere

    • renton1960 permalink
      February 6, 2014 1:08 pm

      exactly. available soon on ebay. I now have two Russell Wilson cards. cards shown are purported to be limited to 1,000.

  5. Sport Card Collectors permalink
    January 25, 2014 6:27 am

    Great set! I really want that Eli!


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