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Watch Devils Star Adam Henrique Bust Box of Titanium, Make Female Fans “Shaky”

February 3, 2014


HOWELL, N.J. — In a week typically dedicated to the Super Bowl, Panini America took the sports world’s largest stage to activate heavily throughout the three NHL Stadium Series events at Dodger Stadium and Yankee Stadium, culminating with one of the NHL’s young stars, Adam Henrique, engaging fans with a hobby shop appearance that was awarded during Panini America’s NHL Draft activation.

“The timing of this appearance was essential as we looked to deliver an opportunity to the hobby during NHL Stadium Series events in New York,” said Jason Howarth, Panini America Vice President of Marketing. “Our activations are always dedicated to driving traffic to the hobby by bringing NHL fans opportunities to interact with NHL Players away from the ice. NHL Stadium Series was the ideal platform to activate this.”

For more than 90 magnificent minutes on Saturday afternoon at Bob’s Sports cards in Howell, N.J., Devils superstar Adam Henrique further ingratiated himself to hundreds of hockey fans during a Panini America public signing in honor of the NHL Stadium Series. Henrique’s Hollywood smile and chiseled physique attracted more female fans than you’ll find at most autograph signings. But his warmth, humility and engaging personality are what won everyone over — regardless of gender.

Henrique arrived early (after driving himself from more than an hour away), stayed a little longer than he was scheduled to and was even nice enough to join Angelo Exarhakos of Universal Distribution for a quick episode of Panini Unwrapped starring 2013-14 Titanium Hockey.

When Henrique departed to his vehicle for the ride back home, he discovered notes of admiration from female fans (complete with phone numbers) tucked under each windshield wiper blade, simply reaffirming what we’d come to know after 90 solid minutes of watching him inside Bob’s Sports Cards — everybody loves this kid.

Enjoy the video. After that, enjoy the gallery.

Now, some images from Saturday’s event:

8 Comments leave one →
  1. February 3, 2014 12:38 pm

    Looked like a great event! Would be nice to give one of those signed oversized Henrique’s away as a seek and find on the Knight’s Lance. just saying! lol For those of us not in the area.

  2. February 3, 2014 1:21 pm

    Titanium Is SOLID and I would DEF Love a SIGNED Photo #PaniniRocks #HacklerRules

  3. February 3, 2014 2:35 pm

    that photo atop the article is creeeeppyyy!

    • February 3, 2014 9:43 pm

      sometimes photographs can pick up visual echoes of people/places/things that have no “fixed” point in time but instead flow continuously through the primordial aether of what we think of as “reality”. Other times they’re just the product of somebody screwing around in Photoshop

  4. February 3, 2014 5:25 pm

    Hey Tracy, You realy make these videos graet and even a bit stiff Adam loosens up and smiles when you are around. A real icebreaker. Hope to see that big signed picture in acontest soon. Now I will find some more pics from fans and post on the instagram.
    Had fun at SB? new challenges to come now I guess like the nhlpod.

  5. February 3, 2014 9:46 pm

    I don’t think Alexa has a cousin

  6. February 4, 2014 5:30 am

    Excellent appearance and break, I’ll be interested to find out how someone can win one of those signed photos. I have a friend who is a big Devils fan that I’d love to get that to as a gift. Thanks Tracy!

  7. Sport Card Collectors permalink
    February 5, 2014 5:28 am

    Very cool video and behind the scenes pics! Thanks guys!

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