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It’s Here! Panini America Rips 10 Packets of 2014 FIFA World Cup Brazil Stickers

March 28, 2014

Panini America 2014 FIFA World Cup Brazil Sticker Teaser (4)

Depending on where you live in this wide, wide wonderful world of ours, you’re either just starting to experience the global phenomenon of Panini’s 2014 FIFA World Cup Brazil Sticker Collection — or you’re about to. And make no mistake about it, the Panini World Cup Sticker Collection is a worldwide movement; a seismic, generation-spanning event that grips seemingly every corner of the planet every four years. In fact, we’ve heard that Panini’s World Cup Sticker Collection has reached other planets in the solar system.

In other words, it’s a really, really, really big deal. So you can imagine our level of excitement inside Panini America HQ this morning when our first shipment of 2014 FIFA World Cup Brazil stickers and albums arrived. With all due jitters, butterflies and sense of wonder, we ripped open 10 sticker packets and placed them in our album to provide the following sneak preview gallery. Enjoy, and stay tuned to The Knight’s Lance for additional coverage. Oh, and be sure to visit now to start building your own collection.

129 Comments leave one →
  1. Benoit RIPERT permalink
    March 28, 2014 5:11 pm

    Oh yes. In France, we were all born with the panini world cup album stickers…

  2. March 28, 2014 5:57 pm

    These are cool! I remember these from a trip to Mexico, along with some Dragonball Z stickers…Any chance you guys would release some Dragonball Z stickers/albums here in the US?

  3. March 28, 2014 5:57 pm

    A must have thing during the World Cup!

  4. Ilias permalink
    March 28, 2014 9:29 pm

    Finally I’m excited to open my first pack! And your Instagram is pretty fast on the update that’s where I found the information

    • March 28, 2014 9:33 pm


      • Ilias permalink
        March 28, 2014 10:40 pm

        Tracy Can I ask you your opinion on something?

      • March 28, 2014 11:08 pm


      • Ilias permalink
        March 28, 2014 11:21 pm

        Thank you for your quick response.

        Well I been collecting Panini stickers for quiet a while now and I have been placing them in Top-Loaders with sleeves.

        I asked many collectors on there opinions on it. A lot of collectors tell me it’s too much and some say that leaving them in that type of condition it will damage the stickers. What do you think will leaving them in Top-Loaders with sleeve ruin them?

        Thank you for your time Tracy.

      • March 29, 2014 8:20 am

        Man, that’s a really good question. I know that a sleeve and top loader is a common protective practice for base trading cards, but I’m not sure about stickers. Perhaps someone on here might be able to offer some advice. In the meantime, I’ll ask a few folks here for their advice as well.

  5. Deutscheübermensh permalink
    March 29, 2014 8:55 am

    WTF in Europe, it’s only 5 steakers by packet ! for 0.60€ (+- 0.75$ USD) …

  6. Ilias permalink
    March 29, 2014 9:39 am

    Yeah I know it’s a hard question.
    I been contacting a lot of Collectors and some tell me it’s too much protection for the stickers and some tell me it’s good.
    Also since I place my stickers in the toploaders I place them in a shoebox so that might be bad for them too since they are standing up and not flat.
    I know this hobby has been very popular and I like collecting the sets rather then putting them in the album
    (which I still put them in the album either way)

  7. March 29, 2014 10:32 am

    Thank God for onilne orders.. in USA especially in southern states where soccer is not popular you cannot find these anywhere. Plus online it’s cheaper anyway.
    @Deutscheübermensh it’s 7-pack for $1 here.

  8. Víctor avila permalink
    March 29, 2014 11:02 pm

    Desde joven he coleccionando, las diferentes álbumes, y la verdad me encantaría tenerlo, gracias

    • jhon permalink
      April 24, 2014 9:34 am

      Victor, solo queria saber si quieres cambiar algunas que esten repetidas.

  9. Sport Card Collectors permalink
    March 30, 2014 5:55 am

    Always fun to collect these stickers for all ages

  10. Santiago permalink
    March 30, 2014 8:09 pm

    do they sell the sticker album in the USA

  11. Ale permalink
    March 31, 2014 9:10 am

    When can we get the album at wallgreens? is there a date at leasT?

    • March 31, 2014 9:12 am

      It’s on its way to stores as we speak and should be hitting retailers later this week.

      • Ale permalink
        March 31, 2014 9:13 am

        not today right :(?

  12. Charlie Potts permalink
    March 31, 2014 9:47 am

    Where can I buy the album? Which retailers have it? Which online retailers have it?

  13. Nima permalink
    March 31, 2014 4:27 pm

    Does anyone knows when they are coming to Holland ?


  14. March 31, 2014 11:07 pm

    I live in Vancouver, can I buy the album in here ?

    • April 1, 2014 2:05 pm

      Yes. It’s on its way to mass retailers as we speak.

      • Daniela permalink
        April 8, 2014 3:32 pm

        Where can i get the album in vancouver?

      • robbie robson permalink
        April 10, 2014 10:47 am

        Can you list retailers selling the album in canada?

    • Daniela permalink
      April 8, 2014 3:26 pm

      did you find where to buy the album in vancouver?

      • April 21, 2014 7:38 pm

        Wally’s on Hastings Street!

      • Maria Bruno permalink
        May 3, 2014 1:14 pm

        London drugs is selling the album in Vancouver. Let me know if you are interested in trading by mail because
        I live in Victoria. Thanks

    • Camila permalink
      April 24, 2014 5:00 pm

      I found it on London Drugs – Vancouver (Canada)

    • Sandra permalink
      April 26, 2014 11:24 pm

      Hi..I am in Vancouver… Looking for someone to trade with..did you find a store that sells it?I found mine in Toys r us and trading card stores…

    • Nacho permalink
      May 22, 2014 3:58 pm

      Hi! I have some duplicated stickers, I would like to know if someone wants to swap.

      • Sandra permalink
        May 22, 2014 5:59 pm

        Look up a Facebook group called Vancouver Panini Album World Cup Brazil… we’re doing a lot of trading in that group

  15. Elckap0 permalink
    April 1, 2014 4:53 pm

    Where in New York queens can I get stickers?

  16. Elckap0 permalink
    April 1, 2014 4:56 pm

    What store in New York queens can I go to get some panini stickers

    • April 1, 2014 5:25 pm

      They will be available at all New York-area Modell’s stores as well as other mass retailers.

  17. Mike Serra permalink
    April 1, 2014 7:28 pm

    I have looked at several “mass retailers” here in salt lake city, and haven’t been able to find it yet. Any idea when it will be released here, and what stores will have it for sure?

    • April 1, 2014 8:49 pm

      It’s en route to retailers across the country now.

      • Ilias permalink
        April 1, 2014 10:51 pm

        Hey Tracy any info on storing your stickers? I think the Top-loaders should be fine. I just want that peace of mind that they will be ok.

      • Mike Serra permalink
        April 2, 2014 6:30 pm

        You guys have the most interesting customer service haha. Everyone, including myself has constantly asked which exact retailers will sell the album and stickers, and the exact date…and no one in your company can give an exact date or location. Is this information no meant to be shared?

      • April 2, 2014 8:48 pm

        The 2014 FIFA World Cup Sticker collection will be sold in just about every mass retail outlet in the country, including Walgreen’s, Modell’s, Target, Walmart and more. The collection is on its way to those retailers now. It hasn’t arrived in many places yet but will be there any day now.

  18. Diego permalink
    April 2, 2014 12:05 pm

    I would like to buy an extra album alone (no stickers) how can I do that?

  19. danny permalink
    April 2, 2014 12:49 pm

    Tracy, where in Kentucky can I buy the album and the stickers? is Walgreens the only that will sell this items? what other retailers will sell the stickers and albums in Kentucky.

  20. Nicolas permalink
    April 2, 2014 4:22 pm

    Where can I buy the album in Boston Massachusetts?. I’ve looked for it in Walgreens and Target, and I didn’t find it.

    • April 2, 2014 4:47 pm

      It’s on its way to retail outlets now. It hasn’t arrived everywhere yet, but it should in the coming days.

      • corm permalink
        April 8, 2014 6:27 pm

        Any update on availability? Still no sign of albums or packs anywhere in central Florida.

    • jhon permalink
      April 24, 2014 9:39 am

      Nicholas, did you get the album yet? do you want to change stickers?

  21. santiago permalink
    April 2, 2014 7:21 pm

    What stores do they sell the album in California?

  22. Abe permalink
    April 2, 2014 8:20 pm

    Hi i really love collecting albums but what stores (names) will have them in TEXAS.

  23. Lourdes permalink
    April 3, 2014 8:04 pm

    Hello Tracy,

    May I ask where did you get the album?
    Would you happen to know where can I find it in Los Angeles, CA?

  24. MartinusUrsus permalink
    April 7, 2014 5:28 pm

    First time I saw Panini stickers here in the USA was for the 2010 World Cup. They had them at Walgreens here in Arizona. I hope they’ll have them again for 2014. As a Swiss expat, I’m very used to Panini. My first World Cup sticker album was 1974.

  25. Juan permalink
    April 8, 2014 3:38 pm


    do you also sell at CVS???

  26. Cesar permalink
    April 9, 2014 2:26 pm

    Where can i buy in the USA? Not on-line. Is it sold in stores?

  27. RCCV permalink
    April 9, 2014 8:40 pm

    Do you no which stores will sell the album in Toronto, ON?

    • April 14, 2014 3:02 pm

      @RCCV were you able to get locations for the stores that carry the album/stickers?

  28. Brandon Smith permalink
    April 12, 2014 7:51 pm

    @Tracy my son and I are curious about the stickers with a serial number on the back. What are they for? Thanks 30 packs in and @630 stickers it’s gonna take some time and money. Thank you Panini for allowing me to pass on the tradition to my children.

    • April 23, 2014 3:12 pm

      Agreed Brandon. Over here in London, England we are really struggling to wrap our heads round the serial codes. Would be great to find out! Tracy???

      Otherwise great job guys, so glad the Panini franchise still rocks!


      • MartinusUrsus permalink
        April 23, 2014 8:43 pm

        You can use the codes for the online sticker album, I can’t figure out how to get more codes from Coca-Cola bottle caps here in USA (I got about 30 codes from Panini stickers from Switzerland from a recent vacation),

      • April 23, 2014 8:45 pm

        Thanks for chiming in. I was just about to venture that guess, but went first to sign up for the virtual album to ensure that was the case. Still waiting on my verification email! Thanks again.

  29. Ken Smith permalink
    April 14, 2014 1:14 pm

    How come in the UK we only get 5 stickers per pack……

  30. April 14, 2014 3:00 pm

    What stores in Toronto carry the album???

  31. Ilias permalink
    April 15, 2014 12:05 am

    Just buy the albums on panini web page everyone! Lol

    April 15, 2014 5:25 pm

    Still no signs on Massachusetts…

    • Sandra permalink
      April 26, 2014 11:30 pm

      Hi..not sure if you found it yet…my relative in Waltham found it in small ethnic stores in Moody st

      • billfrog permalink
        May 16, 2014 12:06 pm

        Also, Easy Convenience & Deli 26 Elm St, Waltham

  33. FoundInCA permalink
    April 18, 2014 4:38 pm

    Finally found it at Target in Bay Area CA

  34. Pamela permalink
    April 21, 2014 1:02 am

    Do they have it in California yet??

  35. Douglas permalink
    April 21, 2014 4:38 pm

    Still nothing here in Lowell, Massachusetts. During the last World Cup they sold them at MetroPCS. I have already checked Walmart, Walgreens, CVS, Target as well as MetroPCS and still no sign. All of them have no idea if the books or stickers will be in either. Does anyone have any news???

    • April 21, 2014 8:58 pm

      They’ve started showing up all over the country in recent days. It’s only a matter of time now before they hit your area.

      • Juan permalink
        April 22, 2014 9:49 am

        About Massachusetts, I have also looked Target, Walmart, Dollar Tree and Michael’s yesterday and nothing. Only in Target I got the album, but no clue about the stickers. Why

  36. April 22, 2014 12:08 pm

    newark, nj walgreens in the ironbound carries the sticker album. $2.50

  37. Christian permalink
    April 22, 2014 9:46 pm

    Where can i buy the panini fifa world cup sticker album i live in the us

    • April 22, 2014 11:29 pm

      You can find it at just about any mass retailer. It appears as though it’s finally landed on most shelves by this point. Target, Walmart, Modell’s, Walgreen’s, Learning Express, etc. What town do you live in?

      • Christian permalink
        April 23, 2014 8:46 am

        Portland oregon

      • Toby permalink
        April 25, 2014 8:50 pm

        I’ve checked 6 Walgreens in Chicago and can’t find them. And Walgreens is actually headquartered in Chicago. Where can we buy them in Chicago?

      • April 25, 2014 10:59 pm

        Walgreen’s will have them. Have you tried Walmart, Target or Learning Express.

  38. Tercero permalink
    April 24, 2014 3:56 pm

    When will they appear in Northern Virginia

    • Makelele permalink
      May 9, 2014 4:47 am

      Found sticker albums in the Falls Church Target, but didn’t see any sticker packs.

      • liz permalink
        May 14, 2014 1:00 pm

        I got mine on Amazon. If you can’t find them in Target, etc, I have a friend who found them in some Spanish-speaking stores. Check those out, too.

  39. Dejana permalink
    April 26, 2014 10:23 am

    If somebody want to change for stickers in Chicago I have a lot of doubles just send me mail on

    • June 26, 2014 6:50 pm

      i am just getting started with my album so I do not have any to change however would love to know where in Chicago can I buy the sticker packs? i have gone to CVS, Walgreens and Seven Eleven and not one of these carry them! I am having my sister send them from PR. HELP!!!!

  40. sebastian permalink
    April 27, 2014 4:44 pm

    what retail stores are selling the album? specially in Manitoba

    • Sandra permalink
      April 30, 2014 12:44 am

      In BC I found them in 1 Toys r Us and specialty card stores

  41. Jan permalink
    April 27, 2014 6:14 pm

    Go to Target, and check the trading card section. We just found them there, here in New Jersey.

  42. Jan permalink
    April 27, 2014 6:16 pm

    Oh, the price is $4.99 for a pack of 35 (five packs, 7 stickers to a pack).

  43. Sandra permalink
    April 30, 2014 1:19 am

    Anyone know if they can be found in Puerto Rico?

    • June 26, 2014 6:51 pm

      Sandra, YES you can get them in PR. try Walgreens, Clairies

      • Sandra permalink
        June 27, 2014 1:12 am


  44. Adriana permalink
    May 1, 2014 11:33 am

    Where can I buy in Tampa, Florida?

    • May 1, 2014 12:34 pm

      Have you tried Walgreen’s?

      • Juan Carlos permalink
        May 10, 2014 8:37 am

        You can buy it at Walgreens. I have hundreds of dups and still missing about 100. Let me know if want to trade. I’m in Naples.

      • June 8, 2014 8:32 am

        Juan, are you in naples, FL.

      • June 8, 2014 9:34 am

        I am from Chicago, but in Naples this week. Let me know if you want to exchange o sell your dups

  45. May 1, 2014 6:31 pm

    How do i put these stickers on please help

    • gabrielito10 permalink
      May 6, 2014 10:38 am

      anybody in NY?

      • Angela permalink
        May 22, 2014 9:26 pm

        do u wanna swap stickers

  46. gabrielito10 permalink
    May 6, 2014 10:46 am

    anybody wants to trade stickers. Let me know.

  47. Juan Carlos permalink
    May 10, 2014 8:38 am

    Anyone in SW FL? I have hundreds of dups (500) and still missing a few. Let me know if you want to trade

  48. Karla permalink
    May 11, 2014 10:14 pm

    Anybody in Vancouver,BC that want to exchange World Cup Brazil sticker?

  49. gabrielito10 permalink
    May 12, 2014 12:43 pm

    anybody in NY, i have a lot lot, anybody wants to trade?

  50. Hassan permalink
    May 16, 2014 1:47 pm

    Do you sell them in Egypt

    • Hassan permalink
      May 16, 2014 1:54 pm

      Please Tracy hackler can u tell me if it’s in Egypt

    • Hassan permalink
      May 17, 2014 1:40 am

      Where can I buy them in Cairo egypt

      • Hassan permalink
        May 17, 2014 1:45 am

        Anyone please

      • May 17, 2014 9:05 am

        Got your question to our sales team and will let you know what they say.

      • Hassan permalink
        May 17, 2014 10:43 pm

        Thank u @tracyhackler

      • Hassan permalink
        May 18, 2014 10:45 am

        So what did the sales team say @traceyhackler

  51. Claire permalink
    May 23, 2014 12:37 am

    Hi, I’m in Portland, Oregon let me know if anyone is interested in trading by mail! I have 221 extras. 60 left to go. Thanks!!

  52. May 24, 2014 11:42 am

    I’m in New York City and looking for peeps who want to trade stickers. Are you out there? Hit me up!

  53. Hassan permalink
    May 27, 2014 11:07 am

    Excuse me Tracey but is it coming to egypt because I really need it I got in 2010 from egypt

    • May 28, 2014 12:35 pm

      yo vivo en guadalajara jalisco mexico, me interesa distribuir el albun y los sobres, aparte yo lo colecciono, asi que como podria hacerle yo y en que me pudirera beneficiar. gracias saludos.

  54. Hassan permalink
    May 28, 2014 5:21 am

    Anyone. Just tell me where can I find it in egypt

  55. June 2, 2014 4:42 pm


  56. jose martinez permalink
    June 8, 2014 8:47 pm

    I live in Utah USA.
    And I can’t find the stickers anywhere.
    Only found the album at dick’s sports.
    But no stickers.
    Anybody knows where or when I can find them in Utah

  57. Oscar permalink
    June 13, 2014 12:44 pm

    I live in Denver, CO USA
    I am looking for someone to trade with, if you are willing to or have extra please contact me at my email.

    Yo Vigo en Denver, Colorado
    Es toy buscando alguien dispuesto a intercambiar estampitas, si estas dispuesto por favor contacta te con migo desde de mi email

  58. Adel permalink
    June 19, 2014 11:58 am

    Well is it Sold in Egypt if yes do you have any Idea where they are

  59. June 26, 2014 3:30 am

    Here is my collection
    10 stickers missing though.

  60. karena carrillo permalink
    June 28, 2014 2:11 am

    Where can I trade the fifa 2014 stickers in Los Angeles I have a bunch of doubles….

  61. gabrielito10 permalink
    July 5, 2014 9:27 pm

    anybody wants to trade, im in ny….


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