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Panini America Studies Staggering Prices of 2014 FIFA World Cup™ Prizm’s Best Cards

May 13, 2014

Panini America FIFA World Cup Brazil Prizm Staggering Prices Main

There’s anecdotal evidence all around us that speaks eloquent volumes about the surging phenomenon that is Panini America’s 2014 FIFA World Cup Brazil Prizm trading card set. After just six days on the U.S. market, the product already ranks as perhaps the most successful release of the year. But when you get past all the feel-good social media buzz and start exploring cold, hard sales numbers, you realize something quite extraordinary: 2014 FIFA World Cup Brazil™ Prizm is not as hot as we think it is. It’s hotter. Way, way hotter.

In the last few days, four key autographed cards from the set have sold on eBay for $1,000 or more. Those are landmark cards, mind you, that began as random inserts inside $5 packs. Four more autographed cards from the product have sold for $720 or more. In fact, after spending some quality time this morning on eBay and researching seemingly every last realized sale price so far — and we were absolutely blown away by what we learned.

In all, we tracked 26 cards that have sold for $500 or more since May 6. Perhaps none, however, are more impressive than the Cristiano Ronaldo/Pepe dual-autograph #’d 1/10 that closed two days ago for a staggering $1,450. Other four-digit dynamos include a Roberto Baggio Prizm autograph (#’d 1/25) that sold for $1,199.99, a Lionel Messi Prizm autograph (#’d 6/25) that went off at $1,012.29 and a Clint Dempsey/Tim Howard dual autograph (#’d 4/10) that sold for a nice, even $1,000.

Other impressive first-week sales include a Ronaldo autograph that closed for $835, a Neymar Prizm autograph (#’d 1/25) that changed hands for $745, a Messi autograph that sold for $740.66 and a Pele autograph that closed for $720 after a whopping 69 bids.

Heck, even the non-autographed stunners from 2014 FIFA World Cup Brazil™ Prizm are commanding big bucks. A Neymar World Cup Stars Gold Power Prizm parallel (#’d 5/5) sold for $500.

In the gallery that follows, we offer a visual price check on 24 cards from the set that have sold for $500 or more. Enjoy, and be sure to get your own box of 2014 FIFA World Cup Brazil™ Prizm now at

21 Comments leave one →
  1. May 13, 2014 1:41 pm

    Everyone is loving this product right now! I hope i can find something nice in retail packs, it’s my only hope 🙂

  2. May 13, 2014 1:41 pm

    Looks like a hungry market.

  3. Josh B. permalink
    May 13, 2014 2:18 pm

    One of those Messi’s was mine! 🙂

    • richard sandanam permalink
      May 13, 2014 5:26 pm

      congrats buddy!

  4. May 13, 2014 4:15 pm

    Those are some pretty big numbers, but that happens with every product when it first came out. Perfect example: 2013 NT Football “Hats off” set….there wasn’t a single one of those that seemed to go under $300 the first week it was out, but now I’m seeing 1/1 versions struggle to reach $100, sometimes even $50. Let’s see how this stuff is doing in a week or two. I’m cautiously optimistic because the World Cup hasn’t even started yet, and I think some stuff will hold steady throughout the tournament, but I’m a lot more curious to see what these cards are doing in mid-late August than the first week after it’s released. Even 13/14 Prism Basketball was doing prices like this the first week it came out, but go check those prices now. Everybody wants what’s new and hot, but a true test of market value is more long-term. I’m still debating whether or not I want to get in some breaks for this product, or try a box or two, but with these numbers, they’re certainly not turning me away 🙂

  5. Mike permalink
    May 13, 2014 5:28 pm

    Nice Product, but you want to pull your hair out after you don’t get an autograph in 5 Boxes.

    Inserts only are tough after my $635.00 dollar expense…………..

  6. May 13, 2014 7:11 pm

    International appeal certainly helps! I’m not a big soccer fan, but I’d pick up some packs just to see if I can pull something good.

    Oh by the way-let me be the first perhaps, but-ONLY 4.5 weeks until Panini Father’s Day!!!!

  7. May 14, 2014 12:39 pm

    The Beckenbauer was mine – though the guy still hasn’t paid 😦

  8. rich rinella permalink
    May 14, 2014 4:39 pm

    I’ve been doing this a long time, but this is a first.

  9. rich permalink
    May 14, 2014 4:48 pm

    Part of my message above was cut off. I may be wrong, but I’ve never seen a major manufacturer hype their own cards on the secondary market. With that being said, the cards are awesome looking and the inserts are beautiful, but the top tier autos are very hard to hit, happy chasing.

  10. May 15, 2014 1:15 am

    Will same cards be available in hanger packs will they come to Australia?
    Also will there be an album for this product thanks

  11. Sport Card Collectors permalink
    May 17, 2014 4:55 am

    Wow! These are hotter than a Johnsonville Hot sausage! I want some!

  12. May 17, 2014 10:31 am

    Unreal sales on these fine cards, I would imagine that a lot of them are being shipped internationally though so everyone be careful with tracking on those packages. Stellar gallery though, thanks Tracy!

  13. May 20, 2014 2:48 am



  14. Ilias permalink
    May 20, 2014 9:50 am

    Tracy take a look at this Ronaldo card

  15. ChrristianoRonaldoTrader! permalink
    June 14, 2014 12:02 pm

    I had Ronaldo but not signed and I traded him. What if I met him one day!

  16. ChrristianoRonaldoTrader! permalink
    June 14, 2014 12:04 pm

    Omg over 3000 dollars!!!!!!!!!!!!!

  17. HuskerToffee permalink
    June 16, 2014 2:21 pm

    Bought one box today and got a signed Pele! Didn’t really believe it for a full 30 minutes. I wonder how many autograph cards were issued for each star?

    • June 17, 2014 6:33 am

      I actually watched the USA Ghana match yesterday. Not much of a soccer fan but I must admit that Panini’s cards got me mildly interested in the game.

  18. Tien permalink
    December 9, 2014 3:45 am

    I actually pulled the James Rodriguez black 1/1. Sold it for a pretty penny. Curious to know if you guys are going to make another Soccer prizm set? Maybe champions league? With the success of the world cup set i was hoping you’d have another soccer set out by now.


  1. Boxes of Prizm Baseball, Crusade Basketball Offered in Panini’s ‘Where Is It? Weekend’ | The Official Panini America Blog

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