Championship Worthy: Panini America Eyes the Booklets in 2014-15 Preferred Basketball
Packout for Panini America’s upcoming 2014-15 Preferred Basketball began in earnest Friday afternoon, officially triggering the countdown to the product’s highly anticipated June 24 release. Since its introduction in 2011, the Preferred brand has become synonymous with “industry standard” in the realm of epic booklet card design — but for the 2014-15 edition, Panini America’s Creative and Product Development teams are raising the bar considerably.
If you’ve been tuned to the Panini America Twitter and Instagram feeds in the last week or so, you’ve seen glimpses of exactly what that bar-raising entails. Today, as the basketball world prepares for a pivotal Game 5 in the 2015 NBA Finals, we thought we’d open the book, so to speak, on previewing 2014-15 Preferred Basketball’s crazy-rich booklet content.
In a word, the cards you’re about to see — from the Swish, Playbook, Rookie Playbook, Stat Line, NBA Finals, NBA Champs and Trending Upward inserts — are spectacular. Consider the gallery that follows your first chapter in a series of must-see previews that will follow here on The Knight’s Lance for the next week or so. Enjoy the scenery and stay tuned for additional coverage of 2014-15 Preferred Basketball.