Jerry’s Rookie Shop Honored as September Panini Roundtable Store of the Month
Congratulations are in order for Jerry’s Rookie Shop in Boise, Idaho, winner of the September 2015 Panini Roundtable Store of the Month. In addition to receiving some sweet Panini America swag to share with its customers, Jerry’s Rookie Shop also gets the chance to tell its story right here on The Knight’s Lance.
We caught up with store owner Jerry McClusky earlier this week through email for the following interview that provides great insight into running a successful hobby shop. In addition, McClusky takes us into his store with a few images. Enjoy the interview and the images; and be sure to like Jerry’s Rookie Shop on Facebook.
The Knight’s Lance: How long have you operated Jerry’s Rookie Shop?
“November 26 marks 22 years at the same location!”
TKL: What do you feel is the key factor in running a successful hobby shop?
“Treat all customers equally and with respect, whether they are spending $1, or $100, or $1,000.”
TKL: What do you think stands out about your store?
“We offer the largest selection of new products at competitive prices, along with a full line of supplies, millions of singles and memorabilia — all in a very small store. We still promote set-building, so we keep all singles in order by year, set, and number in order to help our customers complete their sets.”
TKL: How does it feel to be selected as the Panini Roundtable Store of the Month?
“Honored and thrilled.”
TKL: What does Panini America’s support of your store in particular – and all brick-and-mortar stores in general – mean to your business?
“Promotional programs such as NFL Player of the Day, Father’s Day and Black Friday assist in generating excitement and making our hobby store a destination.”
TKL: In your opinion, what is the best part about working with Panini America?
“You can actually talk to someone at Panini. And if you have to leave a message, someone will actually call you back.”
TKL: What were your best-selling Panini America products in the last month?
“Football is blazing hot. We have sold out of cases and re-ordered some, especially Prestige, Donruss, Clear Vision and Certified.”
TKL: Anything else you want to add?
“Jerry’s Rookie Shop’s goal is to provide a five-star hobby experience by stocking a large selection of the newest products at truly competitive prices, maintaining a full line of supplies for all collections, offering customer-driven service and providing a generous trade policy. We also believe that honesty, integrity and respect are the keystones to a successful business. Thank you for choosing Jerry’s Rookie Shop as your hobby store!”