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National Football League & Panini America Announce New Trading Card Relationship

December 17, 2015

NFL Panini logo BLOG

The National Football League and Panini America, the world’s largest sports and entertainment collectibles company,  announced today  a new long-term physical and digital trading card and sticker agreement. The agreement, which will go into effect in advance of the 2016 NFL Draft, makes Panini America the sole manufacturer of traditional trading cards and stickers licensed by the NFL and NFLPA.

“This announcement symbolizes a landmark achievement for Panini America, and we are extremely proud to be awarded the exclusive license for traditional trading cards and stickers,” said Panini America CEO Mark Warsop. “We are committed to continue building compelling products that honor and celebrate the NFL and look forward to working closely with the NFL to continue to grow the football trading card category in the U.S. and globally.”

The agreement also grants Panini America the non-exclusive right to produce digital trading cards through its recently released Panini Gridiron digital trading card app. In addition, Panini America will also market and activate around the NFL’s marquee events including the NFL Combine, NFL Draft, NFL Kickoff and Super Bowl to promote and grow the NFL trading card category.

“We are pleased to expand our partnership with Panini America in order to better serve NFL fans, from children opening their first packs to long-time hobby collectors,” said Leo Kane, Senior Vice President, Consumer Products, National Football League. “Since entering the U.S. market in 2009, they have proven to be leaders in product development, innovation and marketing, and we look forward to working together to continue to grow the football trading card category.”

9 Comments leave one →
  1. December 17, 2015 1:50 pm

    Wow that will be crazy!

  2. December 17, 2015 3:23 pm

    Oh yes. Monopolies are good for any industry. Anybody else miss the old days of the 80’s, too?

  3. December 17, 2015 8:01 pm

    Awful topps lost Football license… I will not be buying football anymore…

    No more finest chrome topps jumbos… sad day

  4. December 18, 2015 1:59 am


  5. December 18, 2015 5:44 am

    Huge announcement, congrats to Panini on this exclusive agreement. Thanks Tracy!

  6. Scott permalink
    December 18, 2015 7:49 am

    That gives you the off season to fix gridiron. Really does not measure up to the competition.

  7. NickM permalink
    December 20, 2015 10:01 pm

    Looking forward to something special at the NFLPA Collegiate Bowl to commemorate the exclusive.


  1. National Football League & Panini America Announce New Trading Card Relationship - Blowout Cards Forums
  2. Panini NFL Trading Card Exclusive Details Released | Digital Card Central

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