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Where It All Started: #PaniniWildCard Back to Kick Off 2015 NFL Wild Card Weekend

January 8, 2016


Three years ago, Panini America officials launched the #PaniniWildCard Twitter promotion as a way to celebrate the excitement of the NFL playoffs while rewarding loyal fans with free boxes of trading cards. In the 36 months since, #PaniniWildCard has become an undeniable Twitter sensation, enriching the real-time playoff experiences for fans and collectors of the NFLNBA and more.

#PaniniWildCard has generated, among other things, some of the most creative images ever Tweeted, more than 500 free prizes, and unrivaled social-media buzz. Well, we say all of that to say this: #PaniniWildCard is returning to where it all began this weekend to honor the kickoff of the 2015 NFL playoffs.

On Sunday, we’re putting the “wild” back in Wild Card Weekend with a one-game celebration marked by heavy Twitter interaction, free boxes of football cards and fun. We’re giving away one box of new Panini America NFL trading cards during every quarter of Sunday’s first game between the Seattle Seahawks and Minnesota Vikings. That’s at least four boxes (not counting any bonus boxes or overtime boxes). In order to be eligible to win a box this weekend, all you have to do is Tweet @PaniniAmerica a pic of you with your favorite 2015 Panini America NFL card using the#PaniniWildCard hash tag. The more creative and entertaining your picture, the better.

Panini America fans and collectors have always been the real stars of #PaniniWildCard and you’ve never disappointed. We’re counting on you to raise the bar even higher in 2015. Good luck this weekend and thanks in advance for your participation.

Stay tuned to the Panini America Twitter account to keep up with the fun.

3 Comments leave one →
  1. January 8, 2016 3:44 pm


  2. George K. permalink
    January 8, 2016 9:58 pm

    Will be entering with a homage to my two favourite Bengals players!
    Just wondering, if you entered during the first quarter but someone else wins in the first quarter, do you still have a chance of winning some of the other boxes?

  3. January 10, 2016 8:17 am

    Really hoping for some sort of component via YouTube or here at the blog as part of this contest this year as I do not participate in any form of social media. Good luck to everyone who gets involved, thanks Tracy!

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