Super Saturday: Panini America’s Must-See Scenes from 2016 NFLPA Rookie Premiere
LOS ANGELES — Departing the annual NFLPA Rookie Premiere Presented By Panini America provides all of us here with such bittersweet emotions. Even now, almost five days removed from the headline-grabbing 2016 edition, the excitement of capturing and expediting so much spectacular content — images, video, audio, autographs, memories — back to HQ for the upcoming NFL product season always mixes with the grim realization that another spectacular Rookie Premiere is over.
Over the course of four days in sunny L.A., Panini America interacted, engaged and completely immersed itself in the 2016 NFL rookie class, getting to know the 40 young stars who will drive the football card market for the rest of this year and beyond. From Jared Goff to Carson Wentz and everyone in between, the stacked 2016 NFL rookie crop is as impressive off the field as it is on it.
We provided live coverage of Panini America’s intense Saturday activation all day long on the company’s Twitter and Instagram accounts. But if you missed any of that action (shame on you!), we’re providing just a glimpse of last Saturday’s brilliance in the gallery that follows.
Most of last Saturday’s stations centered on capturing thousands (and thousands . . . and thousands) of high-impact action photography and more intimate, moody studio images for upcoming releases. But there were also stations devoted to:
- The real-time creation of Rookie Premiere cards for Panini America’s Gridiron Digital Trading Card app.
- Intense social media activation that included Panini America’s must-see Instagram #instabobble phenomenon and several rounds of the Facebook Live Panini Rapid Fire Challenge.
- The annual Sketch Card sensation where NFL rookies showcase their artistic abilities and the signing of their unique Next Day Cards.
We showcase a little bit of all of that in the must-see gallery that follows. Oh, and you check out complete coverage of what we were doing earlier in the week right here on The Knight’s Lance.
Stay tuned in the coming days and weeks for tons of additional coverage from the 2016 NFLPA Rookie Premiere Presented By Panini America. Trust us, we have some stuff that will blow your mind. Until then, though, feast your eyes on just some of Saturday’s highlights . . .