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A Package Deal: Watch Dak Prescott Choose Packaging for 2016 Preferred Football

December 22, 2016


During a business trip earlier this fall to Panini America HQ, Dallas Cowboys rookie quarterback Dak Prescott was at his multidimensional best. He signed autographs for upcoming products . . . he broke boxes of 2016 Impeccable Football and 2016 Prizm Football . . . and he personally selected packaging designs for Panini America’s new 2016 Crown Royale Football and 2016 Preferred Football products.

All the while, our cameras were trained on the outstanding first-year performer. Check out the must-see video below to see how the selection process went down and the outside-the-box thinking Prescott used to choose his first two packaging appearances.

5 Comments leave one →
  1. patsfb permalink
    December 22, 2016 6:48 pm

    Well that settles it! Now I’m in for 4 boxes of each.

  2. December 27, 2016 7:50 am

    Very unique look at this process, has this final say in packaging happened with other players or releases in the past? If so, which ones? Thanks Tracy!

    • December 28, 2016 10:51 pm

      Not exactly. Kobe picked the design for the Hero & Villain boxed set. But the timing worked well with Dak coming into the office. We’ll look to incorporate this in the future, too.

      • December 29, 2016 8:36 am

        Not to make any more work for the packaging team than I’m sure they already have, but this was a fun video to watch knowing his picks made the final decision. Thanks Tracy!

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