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Emmitt Smith, Panini America Team Up for Unique Initiative in 2016 Flawless Football

April 12, 2017


It won’t be hard to tell that Panini America’s highly anticipated 2016 Flawless Football releases today. Images of seemingly every drool-inducing card uncovered will be posted to the social media universe within seconds of being pulled. But it’s something you won’t see in 2016 Flawless Football that’s likely to strike the biggest chord with Emmitt Smith collectors.

In a groundbreaking partnership between Panini America and the NFL’s all-time leading rusher, every Smith memorabilia card produced for 2016 Flawless Football will include an undetectable PROVA SmarTag™ that, when scanned with PROVA’s LEGIT™ app, will unlock unique information regarding the memorabilia used on that particular card. Each SmarTag is tracked in PROVA’s secure online database and allows collectors to access information about the card anytime.

All that’s required to access these features is to download the LEGIT app from the Google Play Store to an Android smartphone, create an account and scan the card. Downloading the app creates a link between collectors and Panini America so that collectors can stay in touch and receive exclusive communications and offers linked to the particular Flawless card scanned.

Emmitt Prova 2

“Technology is always evolving, and the LEGIT app by PROVA brings the tradition of collecting trading cards and sports memorabilia into the future,” said Smith. “Collectors and fans no longer have to guess if the items they’re spending their money on, stood in line for and invested time to find in person or online are the real thing or not. They now can register their valuable cards and view their PROVA-tagged collection all from a smartphone and know that it is, in fact, legit.” 

Smith, a Pro Football Hall of Famer and a longtime keen observer of the sports trading card and memorabilia markets, founded PROVA Group, Inc., to provide fans and collectors with a surefire way to ensure the authenticity of items utilizing the technology.

Over the course of the next few days, we’ll take you behind the scenes of the Panini America/Emmitt Smith partnership with a series of must-see videos. Here’s part one:

Here’s part two:

Here’s the part three finale:

14 Comments leave one →
  1. Ryan permalink
    April 12, 2017 9:12 am

    Very cool, can PROVA be used moving forward on all net new relics?

  2. Daniel Piehl permalink
    April 12, 2017 10:43 am

    Quite possibly the coolest thing I have seen since memorabilia cards were introduced to the market. Way to step up your game.

  3. April 12, 2017 11:38 am

    I love this idea. Being that Emmitt is my favorite player of all time, I’d love to see this done on other lower end cards, that feature his memorabilia. I’d like to see it done with every player, but I know that could be a tall order.

  4. lennoxp19 permalink
    April 12, 2017 3:55 pm

    hey mr.smith

    will we be able to get the old database for cowboys games used items back? i owe a game jersey but can’t scan the prova group ptch to see the infos about the jersey. thanks

  5. Stephen Radford permalink
    April 13, 2017 10:29 am

    now this is amazing. As always changing the market for the better and making collectors fall in love.

    • April 20, 2017 11:39 pm

      Hey Stephen Radford:
      Thank you for the great comment. Stay tuned…more great stuff to come from Mr. Smith and PROVA Group!

  6. April 13, 2017 5:50 pm

    What a special partnership! I love this initiative and can’t wait to see it used on some Colts cards for my PC. Thanks Tracy!

    • e22legit permalink
      April 20, 2017 11:42 pm

      Hi Hudsonfan15:
      We feel very privileged to have this partnership with Panini! Thank you for the thumbs up.

  7. e22legit permalink
    April 14, 2017 4:25 pm

    Hey lenoxp19:

    Our apologies for the difficulty you are having. Please contact us at our website and we will be happy to help you out. Here’s the link……select “Authentication Request” from the drop menu to get things rolling.

  8. April 16, 2017 2:21 am

    That is technology at its finest!!!!!!!!!!$$$$$$

    • e22legit permalink
      April 20, 2017 11:43 pm

      Hi Mike h:
      We think so, too! We are working every day to make it even better and have more great options for fans like you! Keep watching…great things are ahead. 🙂

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