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Panini America Eyes the Unparalleled Pop of 2016-17 Donruss Optic Basketball (Gallery)

May 4, 2017

Panini America 2016-17 Donruss Optic Basketball Key Parallels20

In today’s collecting marketplace, the value of any particular trading card is too often tied almost exclusively to the quality of the autograph on it or how many colors its memorabilia piece has. But that’s not always the case. Sometimes, a product like Panini America’s 2016-17 Donruss Optic Basketball comes along to knock conventional value wisdom on its ear.

Indeed, some of the most impressive secondary-market transactions for 2016-17 Donruss Optic Basketball to date have featured cards with nary an autograph or piece of memorabilia in sight. Attribute that to scarcity — and the undeniable power of Panini America’s popular Prizm parallels, especially the Gold, Pink, Green and Gold Vinyl versions.

Brett Whiteley of the Panini America Basketball Product Development team recently took the secondary-market pulse of 2016-17 Donruss Optic Basketball. The following gallery details some of the most impressive sales he discovered in the process — including a bevy of Ben Simmons parallels and some surprising figures paid for key veterans such as Kyrie Irving, Isaiah ThomasKawhi Leonard, Russell Westbrook, James Harden and more.


2 Comments leave one →
  1. ericjoshua permalink
    May 4, 2017 12:21 pm

    This is super cool…. Gotta Love those rare Inserts making some noise… It’s going to be exciting for us to open the Optic Basketball Live in Instagram as we give away all the Limited Edition Parallels and Autograph… Good Job #TeamPanini

  2. May 5, 2017 6:51 pm

    Tremendous sales here, Optic has a huge hobby following. Thanks Tracy!

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