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Instant Impact: Cards of Top NFL Rookies in Uniform Arrive on Panini Instant

May 21, 2017

Fournette Instant NFLPA

LOS ANGELESPanini America made the most of yesterday’s 2017 NFLPA Rookie Premiere by capturing the compelling content (autographs, memorabilia, photography, video and more) that will drive the company’s NFL trading card products for the rest of 2017 and beyond. But the company used its Panini Instant platform to deliver a new innovation to one of the most important events of the year: Real-time Panini Instant cards featuring, for the first time, the 37 rookies in attendance in their NFL uniforms.

One by one, players made their way to the Panini Instant station on a sun-baked  (but otherwise pristine) Los Angeles Memorial Coliseum field to pose for their Instant imagery. Within minutes, photos were shot, designs were completed and cards were available on the Panini Instant platform.

Each of the 37 cards is available in a base version and limited-edition versions numbered to 10 and only one. How hot were the cards immediately upon release? Hot enough to get #WhoDoYouCollect trending on Twitter for most of the day. The cards will be available to order for just the next five days.

We’ve provided a complete gallery of all 37 cards below. To get the cards of your favorite 2017 rookies, visit Panini Instant now.

One Comment leave one →
  1. May 22, 2017 6:03 am

    Thrilled to see this exclusive content to the Instant platform, dare I call these their first TRUE rookie cards as they feature the pro uniforms? Thanks Tracy!

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