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Panini America ‘1st Off The Line’ Program to Feature Early Release, Exclusive Content

August 22, 2017

1stOffTheLine-Blog-Graphic

Panini America, the world leader in officially licensed trading cards and collectibles, announced today details surrounding the company’s revolutionary new “1st Off The Line” program that will give fans and collectors the opportunity to purchase a limited quantity of select trading card products early. Each product included in the “1st Off The Line” program will also include exclusive content that will not be available in national releases.

The “1st Off The Line” program will be available exclusively through the Panini America online store and through the Panini Direct app which is available for iOS and Android devices; the first product to be featured in the “1st Off The Line” program will be 2016-17 Immaculate Basketball and only a limited quantity will be available. The product will feature an exclusive Emerald parallel limited to just five copies that will only be available as part of the “1st Off The Line” program. 2016-17 Immaculate Basketball is slated to release nationally on September 27, but “1st Off The Line” product will arrive 24-48 hours prior to release.

Future NBA releases planned as part of the “1st Off The Line” program include 2016-17 Flawless Basketball, 2017-18 Prizm Basketball, 2017-18 Select Basketball and 2017-18 National Treasures Basketball. NFL products slated for inclusion are 2017 Prizm Football, 2017 Contenders Football and 2017 National Treasures Football. MLBPA products included in the program are 2017 National Treasures Baseball, 2017 Flawless Baseball, 2018 Diamond Kings Baseball and 2018 Immaculate Baseball.

“The products included in the ‘1st Off The Line’ program are traditionally some of the most popular across our portfolio,” said Panini America CEO Mark Warsop. “The addition of limited availability, exclusive content and early access on the ‘1st Off The Line’ versions will create additional excitement and anticipation among collectors.”

Products included in the Panini America “1st Off The Line” program will be available for pre-order on Panini America’s official online store and through the Panini Direct app three weeks prior to national release.

Stay tuned to The Knight’s Lance for additional details.

5 Comments leave one →
  1. August 23, 2017 6:11 am

    There is an extreme inherent value in being the first of a card listed from any new release, it’s great to see Panini acknowledge and support that with the new 1st Off The Line program, I’ll be interested to see how it plays out and benefits collectors, thanks Tracy!

  2. September 3, 2017 2:40 pm

    Will the app alert u when we can preorder?

    • September 14, 2017 12:05 am

      It will send push notifications if you have them turned on in your settings.

Trackbacks

  1. Panini America Offers Detailed First Look at 2016-17 Immaculate Basketball (Gallery) | The Knight's Lance
  2. Panini America’s “1st Off The Line” Program Begins with 2016-17 Immaculate Basketball | The Knight's Lance

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