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Positive Spin: Panini America’s Unique 360° Videos Showcase Top 2018 NFL Rookies

May 28, 2018
Panini America 360 Michel

Photo: Kevin Koski/NFLPA

THOUSAND OAKS, Calif. — Two Saturdays ago during the 2018 NFLPA Rookie Premiere Presented By Panini America, most of the cameras, smartphones and attention gravitated to the action taking place on the field inside California Lutheran University’s William Rolland Stadium. But perhaps the most “well-rounded” execution of the day took place just a few first downs away, tucked comfortably in an air-conditioned corner of the Gilbert Sports and Fitness Center. It was the fourth and final station in Panini America’s studio-photography rotation — and it was an exercise in spin control.

One by one (and sometimes two or three at a time), the 40 NFL rookies in attendance entered Panini America’s unique 360-degree video booth, stepped atop a circular platform and waited for the countdown — three . . . two . . . one — that would activate the HD video camera mounted to the circular platform. While the players danced . . . or tossed a football . . . or had fun with 2018 Score Football cards . . . or received a confetti shower, the camera rotated 360 degrees around them. The results? A revolution revelation and easily some of the most compelling content captured during the 2018 NFLPA Rookie Premiere.

Ronald Jones 360

Photo: Kevin Koski/NFLPA

By now, you’ve seen some of the spectacular content on the Panini America social media feeds or on the feeds of the Denver Broncos, New York Giants, Buffalo Bills and several players, including Derrius Guice, Courtland Sutton, Marquez Valdes-Scantling and more.

In the must-watch video gallery below, we offer an entertaining recap of the 360-degree videos produced by each of the first-round picks in attendance at the 2018 NFLPA Rookie Premiere. Enjoy the action and stay tuned to The Knight’s Lance in the coming days as we showcase additional videos.



One Comment leave one →
  1. May 31, 2018 11:43 am

    Thank You.

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