BACKPanini Leaps into San Diego Comic-Con 2025
Written by: Kara Gates
This summer, the city of San Diego transforms into a multiverse of mayhem, magic and masked crusaders. Panini America is leaping into the action with exclusive trading cards you won’t want to miss. For those lucky enough to swing by the Panini booth at the 2025 San Diego Comic-Con, every purchase unlocks a mighty bonus: An exclusive Stan Lee trading card from a legendary lineup.
These aren’t just any cards. They’re a tribute to the titan who helped shape modern pop culture. Fans can collect powerful pieces like “NUFF Said,” a wink to his signature sign-off; the cosmic explosion of Colorblast; the mighty Stan Smash; and the aptly named Father of Pop Culture. And yes — a 2025 Stan Lee Donruss card is in the mix, too, bringing the unmistakable charm of classic cardboard to the convention floor. Each card is given based on day of purchase, and all of them are exclusive to the show.
Panini’s booth will be stocked with products from across its entire sports and entertainment portfolio. There’ll be something for every kind of collector.
More than any ordinary shopping trip, it’s a celebration of imagination, creativity and the man who made us believe anyone could be super. Only at the Panini booth, only during SDCC 2025. Swing by, make a purchase, and take home a little piece of comic royalty. Because in a world of superheroes, only one card comes with true origin-story energy.
