During a business trip earlier this fall to Panini America HQ, Dallas Cowboys rookie quarterback Dak Prescott was at his multidimensional best. He signed autographs for upcoming products . . . he broke boxes of 2016 Impeccable Football and 2016 Prizm Football . . . and he personally selected packaging designs for Panini America's new 2016 Crown Royale Football and 2016 Preferred Football products.
During a business trip earlier this fall to Panini America HQ, Dallas Cowboys rookie quarterback Dak Prescott was at his multidimensional best. He signed autographs for upcoming products . . . he broke boxes of 2016 Impeccable Football and 2016 Prizm Football . . . and he personally selected packaging designs for Panini America’s new 2016 Crown Royale Football and 2016 Preferred Football products.
All the while, our cameras were trained on the outstanding first-year performer. Check out the must-see video below to see how the selection process went down and the outside-the-box thinking Prescott used to choose his first two packaging appearances.
Well that settles it! Now I’m in for 4 boxes of each.
🙂
Very unique look at this process, has this final say in packaging happened with other players or releases in the past? If so, which ones? Thanks Tracy!
Not exactly. Kobe picked the design for the Hero & Villain boxed set. But the timing worked well with Dak coming into the office. We’ll look to incorporate this in the future, too.
Not to make any more work for the packaging team than I’m sure they already have, but this was a fun video to watch knowing his picks made the final decision. Thanks Tracy!