A Package Deal: Watch Dak Prescott Choose Packaging for 2016 Preferred Football

December 22, 2016

During a business trip earlier this fall to Panini America HQ, Dallas Cowboys rookie quarterback Dak Prescott was at his multidimensional best. He signed autographs for upcoming products . . . he broke boxes of 2016 Impeccable Football and 2016 Prizm Football . . . and he personally selected packaging designs for Panini America’s new 2016 Crown Royale Football and 2016 Preferred Football products.
All the while, our cameras were trained on the outstanding first-year performer. Check out the must-see video below to see how the selection process went down and the outside-the-box thinking Prescott used to choose his first two packaging appearances.