A Panini Unwrapped World Premiere: The Official Michael Jackson Trading Card Set

Watch as Carl Braun and Tracy Hackler -- Panini America's thriller of a tandem -- make history by opening the first box of the company's Official Michael Jackson Trading Card Set.

Watch as Carl Braun and Tracy HacklerPanini America’s thriller of a tandem —  make history by opening the first box of the company’s new Official Michael Jackson Trading Card Set.

You won’t believe what Braun discovers in his last pack. Equally unbelievable? The fact that you can win it! Stay tuned until the end to find out how.

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52 Replies to “A Panini Unwrapped World Premiere: The Official Michael Jackson Trading Card Set”

  1. What a great product!! Thanks for making a product that allows us all to remember the greatest performer of all time!!!

  2. Unbelievable. The memorabilia cards in this set are revolutionary. I think they will invoke as many emotions as Michael’s music did over the years. Jersey cards in sports are so common place they have lost much of their muster, but these cards will bring collectors to a different place and time. Even looking at the base cards (brilliant photography, btw) makes me recall fond memories of watching Michael on TV and listening to his albums as a child.

    Historic set for a truly historic artist.

  3. I saw the worn relic card with rhinestones in a post from a couple of days ago… That card is crazy! Also really like the multi swatch cards that show some of the range of outfits Michael wore. Would love to get my hands on some!

  4. Hey Tracy,

    very cool set! I really like the Top Ten inserts an dthe fact that the clothes come from his Jackson 5 days.

    Can’t wait to get a box of this product.

  5. i dont usually buy non-sports cards but this is a pretty nice product and very affordable too. i wonder if it will ever make it to our shores (the philippines). dont worry tracy i’d be tongue tied and stammering too after touching a part of MJ’s legacy with my own hands.

  6. Michael Jackson is the King,not only is he the King of pop,he is also a Humanitarian king.I love the fact that Panini America is paying homage to such a great Icon.This is the set people will see on shelve’s and (curiosity will kill the Cat) to find out what awaits them inside of a box break.Special thanks Tracy for bringing the country and the world awesome stuff that we find impossible to get our hands on Panini makes it possible.

  7. What a nice new product. I do like the photos and the different subset . And wow that patch was sick, and the info given is the best thing you can do.

  8. wow these cards look AMAZING and with all the sub sets and outstanding relics im sure everyone that is a fan of his will love this product, great job guys!

  9. I have been waiting for this product since it was announce it’s great to have the opportunity to add this to my memories of the year when micheal leave us, the same year that I was on my last of four deployments to Iraq, like us in the military micheal always will be my hero…… People this is a GREAT product to collect!!!!!

  10. Always been a big fan of MJ and this a great way to pay tribute to him. The design is slick and the cards look great. Can’t wait to get myself a hand on a box! Thanks for sharing your break 🙂

  11. I appreciate the unveiling video of the Official Michael Jackson Trading Card Set. I really like the Top Tens cards with the Billboard style design. I also thought the Decades cards and Number Ones cards had nice designs and photos. The series has a bit of an art deco design that’s modernized feel to it. The action/motion shots on some of the cards are also done very well with a motion effect. I have been a Michael Jackson fan for over 40 years, and I’m glad your company has taken the time to do this card series in a very professional manner that both fans and non-sports cards collectors can enjoy. I hope you will consider me for winning the Michael Jackson eclectic threads card and box that you unveiled in the video. Thank you.

  12. Awesome! Remember trying to hang with Michael singing Rockin Robin before my voice changed! lol… greatest performer of all time! Set like this is long overdue!

  13. Pretty cool set and break. I don’t know anyone who wasn’t a fan at some point during his career. This product looks great and like most collectors, I can’t wait to see some of those mem cards in person.

  14. I am going to be negative here and say I wish there were autographs in this product. They don’t have to be cut autos of MJ himself, although even 1 or 2 of those in the product would have been nice. They could have, instead, been like the recent Ali set; autos of people associated with MJ throughout his life. I like this product but for me, the risk/reward ratio is just too tough.

    1. Appreciate the feedback, Nicnac. You raise a good point and bring up an idea we proposed. But in working directly with officials from the Michael Jackson estate, they wanted this set to be devoted exclusively to Michael. As for the risk/reward, we think at $3 a pack that the product delivers solid value. Keep the feedback coming. We love it.

  15. Impressive that this is the first set with Michael Jackson worn clothing. The most amazing thing is that this is the first set that I will be able to collect with any of my kids! They only got into Pokemon & nothing else, but my daughter has been looking forward to this set. Having that swatch of Michael clothing would be a true THRILLER for her! Thank you Panini! 🙂

  16. Not only could there be cut autos of MJ but how about a ‘Fans of MJ’ set in which Panini could have autos of celebrities and sports stars that can talk about their favorite MJ song. I don’t think you would have a problem finding people that had a favorite MJ song.

  17. Wow! It is finally here. This set looks great! Clearly a lot of thought and care went into this. I have to agree with the decisions made here to keep it all Michael. The cards are a cohesive mix of the best of MJ, no need to add to that. The memorabilia cards are as good as it gets. Seeing that video above and then looking at that swatch makes for an amazing, special connection to the event. Great job!

  18. Wow! I am so incredibly excited for these cards to finally come out! I remember when the cards were first released and the awesome reaction that they have caused on forums, etc. The wait has been LOOOONG but totally worth it!
    I think these cards will bring a lot of positive energy and attention to Michael and his legacy which I am so excited about. They will allow people to forget all of the stupid rumors, etc. and remember why we all started loving Michael in the first place. Especially being only 16, I wasn’t around during the hey-day of Michael madness, I think these cards will give me a glimpse of what life was like then 🙂
    I think my only complaint would be that in some of the cards, the era of the picture doesn’t match the era of the song/album but the photos are so beautiful that that is easy to look past!
    These cards are definitely giving me something to look forward to with the upcoming anniversary. Thank you guys sosososo much!

    oh, p.s. I’m lovin’ the Captain Eo shirt, Tracey 🙂

  19. This is such a sweet set of cards. I used to collect x-men cards about 15 years ago. These Michael Jackson cards are what is going to get me back into collecting cards. I’ve been an MJ fan since I was in the 2nd grade. Ever since Panini announced these cards I’ve been checking for news on them everyday. I hope Panini post a checklist for the cards soon. I will be going to Target next week to buy some packs!

    I like how one of the gentlmen in the video is wearing a Captain EO shirt. GOes to show that there are some people at Panini who are true MJ fans.

  20. I absolutely love the product and will buy a box just to get a crack at owning a piece of memerobilia from th e king of pop. A one of one autograph booklet of each member from the Jackson Five would of been an awesome chase card.

  21. Very cool. Great design, themes, awesome. My fiancee was sitting next to me while I was watching the video and started watching since she’s a huge Michael Jackson fan. Awesome.

  22. Love the cards! I am extremely excited. They look absolutely beautiful and definitely fit for a “king!”

    I have a quick question though! Are there any plans to release a collectors album or any type of storage binder thingy for these cards? That would be very helpful! haha

  23. I’ve been waiting for these since I first heard about them. As always, great looking cards and can’t wait for a chance to own a part of History. Keep up the great work and can’t wait to see what you guys come out with next.

  24. This is a set of epic proportions, I lived breathed Michael Jackson when i was a child, Had the jacket, glove and pants always wanted to meet and be him, livin up here in Winnipeg Manitoba Canada I knew that was never going to happen, But colecting this set and having the oportunity to aquire a piece of membrobilia that was worn buy the king of pop would be insane and the closest I would be able to get to saying I saw him live, thanks Panini for giving people the opportunity to get closer to there idols that they would other wise never be able to see, keep up the excellent work.

  25. Great to see these cards finally hitting the market. They look phenomenal and are a testament to the effort Panini puts into it’s licenses. I’ve been waiting a while for them to come out, And lo and behold just in time to pick up some for my other half’s birthday! Usually she just get’s Jordan or Elvis cards or Memorabilia. This year however i’ll be sharing the Panini love with some Michael Jackson.

    Keep up the good work guys!

  26. These cards are fantastic! Being 14 I don’t completely know much about Michael Jackson but I love his music. I had no clue about that Thriller fact and I think these cards can teach many younger collectors like me more about the King of Pop. Thanks for creating a set to honor him.

  27. WOW that’s absolutly amazing – Monster MJ Collector Cards… Specially like the “Top Ten” and the cards with the orig clothes… That will be crazy to have in my amazing MJ Collection

    Any who know how many different there will be, and how much a box of cards will cost?
    Hope There will came some book or thing to put this cards into too.

    MJ “KING OF POP” FOREVER – R.I.P

  28. HI CARL AND TRACY,
    THIS IS ABSOLUTELY OUT OF THIS WORLD.AS MICHAEL WOULD SAY BEYOND THE STARS.I GREATLY APPRECIATE IT WHEN COMPANIES LIKE YOU HONOR A LEGEND AND TAKE AS LONG AS IT TAKE’S TO GET IT PERFECT.MICHAEL WOULDN’T HAVE IT ANY OTHER WAY.I’VE BEEN A MICHAEL JACKSON FAN SINCE I WAS 7 YEARS OLD.SIMILAR TO WHAT HAPPEN TO HIM IN HIS CHILDHOOD HAPPENED IN MINE.SO I KNOW HOW TO SURVIVE AND MICHAEL HELP ME GET THROUGH MANY A HARDSHIP.
    JUST TODAY I GOT A CHANCE TO SEE MICHAEL JACKSON WAX FIGURE MY FRIEND AT MADAME TUSSAUDS IN NEW YORK CITY.BUT TO BACK IT UP I WAS ROBBED JUNE 3 OF MY CELL PHONE AND OTHER THINGS AND I ALSO HAD A PICTURE OF MICHAEL IN MY VAN THAT THEY TOOK TO . I BELIEVE MICHAEL WAS WITH ME I FELT HIS SPIRIT.YOU SEE BEFORE I GOT THE BUS FROM MY HOME IN PA I FOUND A BLACK HAT ON THE GROUND THAT HAD THE WORDS NEVER GIVE UP ON IT.WHICH I BELIEVE MICHAEL SAID THEM EXACT WORDS .I COULDN’T BELIEVE IT THAT HAT WAS THERE AT THAT SPECIFIC TIME AND DAY AND YEAR.
    MICHAEL KNEW I WANTED TO SEE HIM.I GOT THERE AND WAS ABLE TO HUG HIM AND STRIKE A POSE I ONLY WISH I COULD HAVE MET HIM IN PERSON AND THEN I STARTED OUT OF THE WAX MUSEUMS AND WONDER IF I HAD ENOUGH MONEY TO EAT LUNCH WITH MY SISTER AND MOTHER AND ON THE GROUND THERE WAS $20.00.SO SEEING MICHAEL JACKSON WAX FIGURE TODAY JUST MADE MY YEAR BECAUSE I KNEW ONCE AGAIN MICHAELS BEAUTIFUL ANGELIC SPIRIT WAS WITH ME.
    I JUST WANTED TO ENCOURAGE OTHER PEOPLE HERE WHO ARE HAVING IT TOUGH THAT TO KEEP THE FAITH AND DON’T LET ANY ONE PUT YOU DOWN JUST AS MICHAEL SAID.IT WOULD BE A GREAT HONOR TO HAVE HIS COMPASSIONATE HEART ON THE TRADING CARDS SET THAT YOU SHOWED.I WOULD TREASURE THEM FOR LIFE AND IN TURN TRY TO USE THE COLLECTION TO HELP SOME OF MICHAELS CHARITIES AT SOME POINT FOR A FUND RAISER WAY IN THE FUTURE.THANK YOU GENTLEMEN FOR LISTENING AND IF YOU GIVE THE TRADING CARDS TO SOMEONE ELSE THAT’S FIND. MICHAEL KNOWS AND I’LL BE BLESS WITH THEM LATER.
    R.I.P. MY FRIEND (MJ) GOD BLESS

  29. As a Michael Jackson fan I’m loving the cards , they look wonderful.You did a nice job honoring MJ. What do we have to do to win those?

  30. IM LOVING these cards!!! As a Michael Jackson fan i will surely buy many boxes of these ones :D. Nicely designed too! Congrats 🙂

  31. I did not know there was going to be a Michael Jackson Card Set. The pictures on these cards are amazing. Very nice tribute to one of our legends who we lost all too soon. A chance to own a piece of clothing he wore is wonderful for any fan of Michael Jackson….all in all a great set of cards to collect.

  32. This product is awesome! Suprisingly not everyone the Mj Fan Community knew about these. Never fear though, I’ve blasted out to tons of folks and the HUNT IS ON!

    The target where I live is SOLD OUT, sadly.
    I’ve purchased about 16 seperate packs. Love the cards but disappointed I haven’t come across an “Eclectic Threads” one yet 🙁

    I hope by adding my comment HERE I can WIN the one you and Carl pulled!!!

    I’m a dedicated fan who loves Michael dearly. I live in California so I went the the recent auction where the Thriller Jacket was sold for 1.8M! It was crazy!

    Hopefully I can win a piece of Mj history too…without spending Millions ofcourse! haha

    THanks for the cards and PICK ME! 🙂
    Xoxooo,
    Antoinette

  33. How to recognize between Panini Michael Jackson Trading Cards 2nd Wave Box and Panini Michael Jackson Trading Cards Box (1st Wave). Do they have some markings on the box? How do I know which box is which?

  34. Those were probably given away by now, but this deserves my comment anyway! 🙂 First off, I am huge fan of Michael, since I live in a poor country, I collected pictures of the cards online, since I couldnt even find any stores here having the trading cards, I am truly happy even with pictures… I feel this is the gratest panini achievemnt, if not financially, then legendary 😀 Great job is done by making theese… Ill always love and support MJ, LONG LIVE THE KING! Youll always be in our hearts… And yes, Billie Jean, the number one of the numeber ones!
    Many greetings,
    from Serbia!

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