Aftermath: One Week Later, Panini America Father’s Day Cards Generating Big Bucks

One week ago today, hobby shops across the country were filled with a Father's Day buzz the likes of which the collectibles industry has rarely, if ever, seen before. The subsequent social media buzz created by the countless Tweet-worthy pulls, collection-making cornerstones and memorable moments from the rousing Panini America Father's Day promotion is still going strong today.

One week ago today, hobby shops across the country were filled with a Father’s Day buzz the likes of which the collectibles industry has rarely, if ever, seen before. The subsequent social media buzz created by the countless Tweet-worthy pulls, collection-making cornerstones and memorable moments from the rousing Panini America Father’s Day promotion is still going strong today.

It doesn’t hurt that some of the key cards made specifically for the promotion continue to sell for crazy money on the secondary market. From the short-printed Cracked Ice inserts to the scarce parallels to the staggering array of low-numbered, big-ticket autographs, it’s clear that Panini America created a mother lode of must-haves for Father’s Day.

The following gallery includes some of the most staggering sales prices that have transpired on eBay over the last week.

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25 Replies to “Aftermath: One Week Later, Panini America Father’s Day Cards Generating Big Bucks”

  1. Tracy, can you confirm Marketing received my email with my address for the Father’s Day contest you guys held? I didn’t receive a response email and just wanted to verify. Thanks again for the contest and thinking of the collectors.

      1. Much appreciated. I’m just always fearful about sending my address to an email I’ve never used before, don’t want it ending up in the wrong hands. 🙂 Hope all is well over there at Panini.

  2. Are you guys going to put out a checklist for all the cards that were produced for the Fathers Day Redemption?

  3. Great Promotion! My customers keep coming back for more Father’s Day Packs (we have about 450 left). Tons of great pulls: Kobe Bryant Shoe, Mario Lemieux Auto, Josh Hamilton Auto…… One of my customers is working on a complete set (without autos or memorabilia) from all the packs he opened. We will take pictures and post on our site when he is done.

  4. Happy Sunday Tracy! Love the gallery! Was an awesome promo! I was excited to be able to take part in it!

  5. we but alot of panini products but our local card shop did not have the fathers day packs- so we missed out on this one- my kids bought me a box limited,and totally certified and a box of football prime sigs thinking I would get some fathers day packs but no such luck but did get some nice cards in the boxes….. Thanks tracy for the blog post and also for doing such great things in the hobby community- hopefully next time we will get a chance to get some awesome packs like these….

  6. Great cards, but my card store recked the event w/ there pack distribution…
    Hopefully next time all will be treated the same……..

  7. Hey Tracy since u guys do these promotions every once is there any price guides or way to find out the prices on them or are they not priced due to scarcity?

    1. Provided their produced in quantities of more than 25, Beckett Media will typically price these cards online and occasionally in print. Other sites, such as Cardboard Connection, will cover what folks are paying on the secondary market for these promotional cards.

  8. I’ve completed the set and it’s awesome. The addition of the Foil /499 cards made for a nice chase. I hope that the National Convention set will have a level of difficulty as well, ** cough ** Baltimore Ravens and Old Baltimore Colts ** cough **. Thanks to Panini!

  9. I pulled the 1/1 Josh Hamilton auto from my packs, but Panini fails to respond to my tweets on twitter! @Oddo1974 on twitter!

  10. Tracy – just pulled a Stan Musial auto from one of the father’s Day packs I just got. Any idea of the print run? Thanks, Nick

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