Bad Egg Co. and Panini America Hatch First-Ever Web3 Trading Card Partnership

London/Dallas, TX, 25th September 2024 – Bad Egg Co. and Toikido are egg-cited to team up with Panini America in a multi-year agreement for the launch of physical Bad Eggs trading cards. In a major first, Panini is bringing their expertise into the Web3 world with this unique blend of physical and digital collectibles. This partnership reflects their commitment to evolving the collectible market while staying true to their iconic roots. A fresh take on Bad Eggs is ready to hatch!

Panini America, known for pushing the boundaries of the trading card industry, has been at the forefront of incorporating Web3 technologies, and this partnership with Bad Egg Co. represents a natural extension of that innovative spirit. By bringing Bad Eggs to life in physical form, Panini America and Toikido are setting the stage for a new era in trading cards, where the physical and digital realms intersect.

Darran Garnham, Chief Egg and CEO of Toikido: “By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe. This partnership marks a significant step in our journey to merge physical and digital realms, offering something truly unique to our global community.”

Mark Warsop, CEO of Panini America: “Partnering with Toikido on the Bad Egg Co. trading cards is an exciting new chapter for Panini. We’re cracking open a new era of collectibles that embrace the innovative spirit of Bad Egg Co., creating experiences that resonate with fans in fresh and unexpected ways. We have been looking for unique and compelling IP in the entertainment/pop culture space and Bad Egg Co. delivers on that with it’s unique story lines and characters. This collaboration underscores Panini’s commitment to blending tradition with cutting-edge innovation.”

The Bad Eggs trading cards will feature characters never before seen by the global Bad Egg community, offering a fresh and exciting dimension to the IP. With exclusive designs and unique collectibles, these cards will appeal to both seasoned collectors and newcomers alike, redefining the boundaries of what trading cards can be.  The initial rollout of the Bad Eggs trading cards will launch on the Panini Instant platform at www.paniniamerica.net where trading card fans and the Bad Egg community can collect cards.

Stay tuned for more details as we prepare to crack open this new chapter in the world of collectibles.

For more information, visit BadEggCo.com or follow us on social media @BadEggCompany

About Panini America

Panini America is a subsidiary of The Panini Group, established over 60 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, NASCAR, FIFA, LIV Golf, WWE, the Professional Fighters League, College, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame, Elite 11 and Pop Warner Little Scholars, Inc.

About Bad Egg Co.
Bad Egg Co. is a cross-media brand that blends animation, products, and licensing, with its community at the core. Known for its bold and irreverent approach, Bad Egg Co. is redefining the digital landscape.

About Toikido Ltd

Toikido is a next-generation entertainment company at the forefront of creating, developing, and delivering innovative IP across multiple platforms. With a dynamic approach to storytelling, Toikido brings imaginative worlds to life through games, toys, and digital content, captivating audiences worldwide. With a team of industry veterans and creative visionaries, Toikido is committed to redefining the entertainment landscape by blending traditional and digital mediums to engage fans in new and exciting ways.

For more information, please visit https://www.toikido.com/